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Author Archives: Andrew Armour

About Andrew Armour

Andrew Armour, is the M.D. and Founder, Benchstone Limited and creator of CollaborationCafe and MarketingCafe programmes. He is a consultant who specialises in marketing collaboration, partnerships and innovation. For further research, articles by Andrew Armour on partnerships, collaboration & innovation please visit andrewarmour.com. Or you can email him; andrew@benchstone.co.uk

Are We Mixing Up Creativity With Innovation?

Share71 Tweet +11 ShareShares 72This post is by Andrew Armour. Andrew is the M.D. and Founder of Benchstone Limited and creator of CollaborationCafe and MarketingCafe programmes.  He is a consultant who specialises in marketing collaboration, partnerships and innovation. Everyone is a creative … Continue reading

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How to build effective marketing workshops

Share60 Tweet +13 Share11Shares 74This post is by Andrew Armour. Andrew is the M.D. and Founder of Benchstone Limited and creator of CollaborationCafe and MarketingCafe programmes.  He is a consultant who specialises in marketing collaboration, partnerships and innovation. Having worked both agency … Continue reading

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How superteams can help marketers to balance creative thinking and analysis

Share71 Tweet +11 ShareShares 72This post is by Andrew Armour. Andrew is the M.D. and Founder of Benchstone Limited and creator of CollaborationCafe and MarketingCafe programmes.  He is a consultant who specialises in marketing collaboration, partnerships and innovation. Marketers have always faced … Continue reading

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Why we need more conversation and less brainstorming

Share59 Tweet +11 ShareShares 60This is a guest post by Andrew Armour. Andrew is the M.D. and Founder of Benchstone Limited and creator of CollaborationCafe and MarketingCafe programmes.  He is a consultant who specialises in marketing collaboration, partnerships and innovation. “Brainstorming … Continue reading

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