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Author Archives: Areef Vohra

About Areef Vohra

Before joining TrinityP3, Areef was Managing Director of Active International Australia, the worlds largest independent Corporate Trade Company. He has held senior positions with several companies helping Australia’s leading Media Agency and Owner brands with their senior talent acquisition strategies.

Is a Corporate Trade barter system right for your company?

Corporate Trade, or Barter or Media Trading seems to be high on lots of agendas lately. Today every Major Media Agency Network either has their own or is affiliated to a Barter or Media Trading company. Why? Well because it can, when used correctly, provide powerful solutions to client’s problems. It can also provide additional revenue streams for said agencies. It’s nothing new… Barter has been around for decades and is particularly mature in the US (where it is a multi-billion dollar industry) and the UK. Globally, everyone from household brands to small companies have taken advantage of the benefits it can offer around restoring value to under-performing or obsolete assets. Continue reading

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How to unlock media value with corporate trade

Share103 Tweet67 +111 Share5Shares 186This post is by Areef Vohra, Managing Director, Active International Australia. Areef joined Active Australia as Managing Director in July 2013, following a highly successful career in sales, executive search and media spanning more than 25 years. What do … Continue reading

Posted in industry news & trends, media planning & buying, strategic management | Comments Off on How to unlock media value with corporate trade