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Author Archives: Cameron Swan

About Cameron Swan

Cameron Swan started with Active International in 2009 and since then he has gained an invaluable experience in a number of key areas in the barter business. Under his leadership the team is building on Active’s success and continuously proving that Corporate Trade is a smart way of doing business today.

The potential media value of excess stock – Case study

There are countless ways to utilise corporate trade as a business solution to create extra value. Corporate Trade, most commonly known as barter, has been around for decades. In this case study we look at an FMCG client that is a new entrant in the Australian market facing the challenge of short-dated stock. Continue reading

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