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Author Archives: Claus Schiko

About Claus Schiko

Claus Schiko is the global Procurement Category Manager, Media & Marketing at Pandora Jewellery, Demark. Claus is a respected member of the media community with 20+ years Media Agency and Media Supplier experience working at some of the industry's biggest companies.

Why your media agency should love to give you value and not just drive down costs

The race to the bottom has been talked about for years. And some advertisers are already there. The costs cannot really get much lower without the media agency having to pay the advertiser for actually booking their media space. Still the advertiser is pushing for more, because the CFO/CEO is looking for “easy wins” and is not willing to pay for it. Continue reading

Posted in agency search & selection, agency solutions, marketing procurement, media planning & buying | Comments Off on Why your media agency should love to give you value and not just drive down costs