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Author Archives: Dean Harris

About Dean Harris

Dean is Director and Founder of Brand Navigator. Dean has worked for 20 years with businesses and organisations, helping them to make better, evidence-based decisions. He works with leading businesses and brands across consumer goods categories, retail, financial services, automotive, professional services industries and media. Visit Brand Navigator here.

The Path to Data Driven Marketing

Share33 Tweet1 +11 ShareShares 35This is a guest post by Dean Harris, Director and Founder of Brand Navigator. Dean has worked for 20 years with businesses and organisations, helping them to make better, evidence-based decisions. The discipline of Marketing has … Continue reading

Posted in customer relationship management, data & direct marketing, industry news & trends, marketing process optimisation, marketing procurement, return on investment, social media & digital marketing, strategic management | Tagged , , , , , , , , , , | Comments Off on The Path to Data Driven Marketing