Dr. Augustine Fou is a digital marketer with over 25 years of in-the-trenches experience. Dr. Fou was the former Chief Digital Officer of Omnicom's $100 million Healthcare Consultancy Group and taught executive courses on digital strategy at Rutgers University and New York University. Today marketers seek his expertise to identify ad fraud and optimize their digital marketing campaigns.
These plays can be run with marketers’ own analytics to identify websites and apps who are committing fraud. Improve the effectiveness of your campaigns now
Most marketers have ad fraud detection technologies, but does that mean you are free from digital ad fraud and other issues like brand safety? Find out here
A recent study found only 1 in 10 marketers have a working knowledge of what ad fraud is and how it works. If you're one of the other 9, get clued up here.