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Author Archives: Jason Dunstone

About Jason Dunstone

Jason Dunstone is the Managing Director of Square Holes, a progressive market research agency established in Adelaide in 2004, and now with a Melbourne office. Square Holes was national finalist for the AMI Consumer Insight award for marketing excellence 2010, 2012 and 2014, and a finalist in the 2014 RICA Research Effectiveness award for consumer insight 2014. Square Holes is bound by the Industry Code of Professional Behaviour and Market & Social Research Privacy Principles, and holds the Association of Market & Social Research Organisations Trust Mark.

5 steps to finding an insightful market researcher

Impactful marketing starts with an insight. Be it a spark of creative genius written on a napkin or inspired by deep exploration of the category and its consumers. I’m here today to argue that the best insight is found at the intersect between intuitive thinking and analytical thinking, and those most adept at finding this sweet spot are professional market researchers. I’ll also give some tips on finding the right market research partner(s) for you. Continue reading

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