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Author Archives: Jon Bradshaw

About Jon Bradshaw

Jon Bradshaw is the director of brand traction, a marketing consultancy for the modern age. He has over 20 years of experience in marketing and brand building. Connect with Jon on LinkedIn here.

Advertising Climate Change – solving the square peg, round hole dilemma

Share40 Tweet +12 ShareShares 42Jon Bradshaw is the director of brand traction, a marketing consultancy for the modern age. He has over 20 years of experience in marketing and brand building. None of which is of any use any more. There … Continue reading

Posted in customer relationship management, data & direct marketing, industry news & trends, marketing process optimisation, social media & digital marketing, strategic management | Tagged , , , , , , , , , | Comments Off on Advertising Climate Change – solving the square peg, round hole dilemma

Advertising climate change – are we all in denial?

Share32 Tweet +13 ShareShares 35Jon Bradshaw is the director of brand traction, a marketing consultancy for the modern age. He has over 20 years of experience in marketing and brand building. None of which is of any use any more. … Continue reading

Posted in data & direct marketing, green marketing & sustainability, industry news & trends, marketing process optimisation, return on investment, social media & digital marketing, strategic management, television & electronic production | Tagged , , , , , , , , | Comments Off on Advertising climate change – are we all in denial?