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Author Archives: Jon Manning
Value-Based Pricing is a process, not a project
Share69 Tweet +12 ShareShares 71This post is by Jon Manning, Founder & Principal Consultant at Sans Prix, a management consulting firm that helps companies monetise the value of their products and services with smarter, value-based pricing strategies. In my last post, I talked … Continue reading
Posted in agency remuneration / compensation, agency search & selection, agency solutions, industry news & trends, marketing process optimisation, marketing procurement
Tagged advertising services, agency fees, agency remuneration, contingency pricing, guaranteed pricing, jon manning, pricing strategies, sans prix, upfront pricing, value based pricing
Comments Off on Value-Based Pricing is a process, not a project
Advertising’s slow road to value-based pricing
Share73 Tweet1 +12 ShareShares 76This post is by Jon Manning, Founder & Principal Consultant at Sans Prix, a management consulting firm that helps companies monetise the value of their products and services with smarter, value-based pricing strategies. As a pricing consultant, I … Continue reading
Posted in agency remuneration / compensation, agency solutions, industry news & trends, marketing process optimisation, marketing procurement, return on investment, strategic management
Tagged advertising industry, agency compensation, agency remuneration, cost plus pricing, jon manning, sans prix, value based advertising, value based pricing, value creation process
Comments Off on Advertising’s slow road to value-based pricing
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