Value-Based Pricing is a process, not a project
How do you monetise advertising services on the basis of value? Jon Manning of Sans Prix gives 3 options for Value-Based Pricing here:
Jon Manning is Founder & Principal Consultant at Sans Prix, a management consulting firm that helps companies monetise the value of their products and services with smarter, value-based pricing strategies. Jon is also the entrepreneurial mastermind behind Pricing Prophets, the worlds first and only online pricing advisory service where companies can ask a panel of global pricing experts and thought-leaders what price to charge for a product or service, and why.
How do you monetise advertising services on the basis of value? Jon Manning of Sans Prix gives 3 options for Value-Based Pricing here:
What is Value-Based Pricing and why do companies initiate the move? And why is the advertising industry so slow to embrace this methodology?