Author Archives: Katherine Gougeon

About Katherine Gougeon

Katherine Gougeon is the co-founder of Top Button, a communications agency that works with decision-makers to create meaning and momentum for emerging and established brands around the world. Connect with Katherine on LinkedIn here

What clients want and how to give it before they ask

Posted on September 29, 2014 by Katherine Gougeon

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Share101 Tweet +19 Share11Shares 121This post is by Toronto-based writer and brand marketer Katherine Gougeon, the co-founder of Top Button, a communications agency that works with decision-makers to create meaning and momentum for emerging and established brands around the world. Remember … Continue reading →

Posted in agency search & selection, agency solutions, interesting observations, marketing procurement | Comments Off

Beware of cat – the perils of using fleeting amusements to promote your brand

Posted on November 27, 2013 by Katherine Gougeon

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Share27 Tweet +14 ShareShares 31This post is by Toronto-based Pat Pirisi, an advertising creative director and Katherine Gougeon, a writer and strategist who are currently branding their joint marketing consultancy. Watch this space and judge whether they get their top button right. … Continue reading →