Mahesh Enjeti, Managing Director, SAI Marketing Counsel and Advisor, Bubblefish, is a passionate brand builder and marketer. Over four decades he has successfully created new brands, nurtured existing brands and revived declining brands across diverse sectors and geographies around the world.Mahesh, a Post Graduate in Marketing & Finance from IIM Calcutta is a Fellow of the Institute of Managers and Leaders, CPM Fellow of the Australian Marketing Institute and a Member of the Australian Institute of Company Directors. He teaches part-time at the Sydney Graduate School of Management (Western Sydney University) and has been published widely in Australia, UK, USA and India.
This post focuses on Brand ethics and what marketers could do in their day to day functions to act more responsibly, both socially and ethically. Start now.
Technology is impacting all aspects of business and society. In this post, Mahesh Enjeti explores the implications of technology innovations including Artificial Intelligence (AI) and how marketers and marketing will respond.
Marketers invest a great deal of time and effort in maximising their marcomms spending. Unfortunately the same attention is not always given to research.