Michael Farmer is Chairman of TrinityP3 USA and author of Madison Avenue Manslaughter: an inside view of fee-cutting clients, profit-hungry owners and declining ad agencies, which won the Axiom Gold Business Book Award for the best marketing / advertising book of 2016. He currently serves as Adjunct Associate Professor of Branding and Integrated Communications at The City College of New York (CCNY) and is at work on a new book about the challenges facing Chief Marketing Officers.
The advertising industry, struggling to find ways to generate growth, has instead turned on itself. The outcome is predictable, as this post demonstrates.
In the manufacturing and distribution industries, procurement improved quality and lowered costs. Why has the opposite occurred in the media industry?
The industry myth that creativity is all that matters is being replaced by the recognition that consulting-like disciplines are needed. Find out more.
CMOs are experimenting with many approaches to kickstart brand growth, but it's been difficult to find the formula. Here's a better way to rekindle growth.
In a turbulent marketplace, you have to think like a perpetual start-up to become more effective. Learn how a successful agency has done this for 20+ years.
Kraft Heinz recently took a charge-off that led to a share price decline. Then WPP took a charge-off that led to a share price rise. What's going on here?
The Agency of the Future cannot be created unless it first becomes a well-run business that generates the necessary financial resources. How can they do it?
Investors are worried about the future, and they're downgrading holding company shares. New strategies are required. What are they? What should the CEOs do?
Madison Avenue Manslaughter is the industry standard. Profit margin, not creativity, is the real god. So what are the new rules followed by The Makeovers?
Michael Farmer sat down with Jack Myers of MediaVillage, for a discussion of the prospects and challenges of the advertising industry. Read it here.
'Mexico's Trade Group Follows the Money with New Model to Get Paid' headlines a recent article in Ad Age magazine. What is this new model?
Holding company shares are falling. Their ad agencies are shrinking. Accenture and Deloitte are the new competitors. Confused by some or all of this? Read on