“Nobody Knows Anything” about what works in the film business – or Marketing
Just like the Film Business, nobody knows anything about what works in Marketing. The poor results speak for themselves. Read about this lost opportunity.
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
Author: Michael Farmer
Client Heads are the Front-Line Troops for Agency Transformations — but they need better support from their leaders
Despite growth of digital and social briefs, client topline growth is stagnant.This raises these important questions about the support given to Client Heads
Agency Transformations 2021: Top Down or Bottom Up?
Agency CEOs must recognise that their leadership initiatives will be resisted by the decentralised culture - and overcome the resistance. Learn more here.
后 COVID 预测：营销的复苏和Madison Avenue’s Manslaughter 结束的开始
COVID 在 2020 年使营销变得更糟。 随着营销人员面对过去十年的失败并设定一条新道路，这种情况即将改变。
后 COVID 预测：营销的复苏和Madison Avenue’s Manslaughter 结束的开始
COVID 在 2020 年使营销变得更糟。 随着营销人员面对过去十年的失败并设定一条新道路，这种情况即将改变。
Post-COVID Forecast: A Resurgence of Marketing and the Beginning of the End for Madison Avenue’s Manslaughter
COVID made things worse for marketing in 2020. This is about to change, as marketers confront the failures of the past decade and set a new course.
后 COVID 预测：营销的复苏和Madison Avenue’s Manslaughter 结束的开始
COVID 在 2020 年使营销变得更糟。 随着营销人员面对过去十年的失败并设定一条新道路，这种情况即将改变。
后 COVID 预测：营销的复苏和Madison Avenue’s Manslaughter 结束的开始
COVID 在 2020 年使营销变得更糟。 随着营销人员面对过去十年的失败并设定一条新道路，这种情况即将改变。
Cost-cutting is a ‘coping’ strategy — but it is no substitute for effective marketing
Cost reduction was meant to be a temporary fix, not a long-term strategy. It’s time to become ‘strategic’ and focus less on tactical thinking. Details here.
