Ad Agencies are Complex Businesses. New Metrics are Needed for Improved Management
Agencies have developed hyper-targeted digital executions and ROI tools for clients. But they need to manage their own businesses better. Here's how.
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
Author: Michael Farmer
Forget ‘The Agency of the Future.’ Fix ‘The Agency of Today’
The agency of the future gets a lot of attention in the press and at industry conferences. But is it just a wonderful dream? How can it be realised?
Is there an Advertising Industry ‘Normal’ to Return to after this Disruption?
The industry is certain to be in a worse situation post COVID-19 unless agency CEOs and advertiser CMOs redefine their priorities. What must change?
The Next Big Thing in Media & Advertising: Simplification
Complexity has replaced simplicity and has grown without bounds. Excess complexity is a disaster. It's time to eliminate it. Learn how to simplify here.
Creative Agencies: Winning the Battle but Losing the War
If creative agencies really believed in the quality of their creative work and its positive effect on client brands, they'd fight for premium prices right?
Hidden Costs of Digital and Social Media
Unrecognised by digital/social enthusiasts, the hidden costs of complexity erode the marketing effectiveness of advertisers and agencies. Find out more.
Advertising Agencies’ Top Three Strategic Challenges — and Two Solutions
Many advertising agencies are worse off today than they were in the past. What are the correct pathways for improved performance?
Insights About the Unfortunate Decline in Client-Agency Relationships
Shouldn't clients and their agencies begin to review their underlying relationships in 2020 and set new pathways for themselves? Glean new insights here.
Astute Advice for Young Creatives … From a Century Ago
Restoring business health should be the top priority at most agencies. Creativity is all well and good. But do you know anything about running a business?
It’s Time for a Media Agency Makeover. Here Is What’s Needed
Marriages of agencies and clients need to replace one-night stands. Learn how long-term arrangements provide a superior basis for working relationships.
Clients and Agencies Need to Ditch the Pitch
Putting a relationship in review at the end of a contract is bad business for both parties. Find a better way to be commercially responsible here.
What Drives Holding Company Growth — and What Gets in the Way?
Holding company CEOs have to change the way their agency CEOs manage and measure themselves. Here are seven areas they need to consider.
Reflections on an Ad Industry at War With Itself
The advertising industry, struggling to find ways to generate growth, has instead turned on itself. The outcome is predictable, as this post demonstrates.
When Will Procurement Do What It’s Supposed to Do?
In the manufacturing and distribution industries, procurement improved quality and lowered costs. Why has the opposite occurred in the media industry?
Agencies as Business Transformers: The Current State of Play
The industry myth that creativity is all that matters is being replaced by the recognition that consulting-like disciplines are needed. Find out more.