“Nobody Knows Anything” about what works in the film business – or Marketing
Just like the Film Business, nobody knows anything about what works in Marketing. The poor results speak for themselves. Read about this lost opportunity.
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
Author: Michael Farmer
Client Heads are the Front-Line Troops for Agency Transformations — but they need better support from their leaders
Despite growth of digital and social briefs, client topline growth is stagnant.This raises these important questions about the support given to Client Heads
Agency Transformations 2021: Top Down or Bottom Up?
Agency CEOs must recognise that their leadership initiatives will be resisted by the decentralised culture - and overcome the resistance. Learn more here.
Post-COVID Forecast: A Resurgence of Marketing and the Beginning of the End for Madison Avenue’s Manslaughter
COVID made things worse for marketing in 2020. This is about to change, as marketers confront the failures of the past decade and set a new course.
Cost-cutting is a ‘coping’ strategy — but it is no substitute for effective marketing
Cost reduction was meant to be a temporary fix, not a long-term strategy. It’s time to become ‘strategic’ and focus less on tactical thinking. Details here.
Ad Agencies are Complex Businesses. New Metrics are Needed for Improved Management
Agencies have developed hyper-targeted digital executions and ROI tools for clients. But they need to manage their own businesses better. Here's how.
Forget ‘The Agency of the Future.’ Fix ‘The Agency of Today’
The agency of the future gets a lot of attention in the press and at industry conferences. But is it just a wonderful dream? How can it be realised?
Is there an Advertising Industry ‘Normal’ to Return to after this Disruption?
The industry is certain to be in a worse situation post COVID-19 unless agency CEOs and advertiser CMOs redefine their priorities. What must change?
The Next Big Thing in Media & Advertising: Simplification
Complexity has replaced simplicity and has grown without bounds. Excess complexity is a disaster. It's time to eliminate it. Learn how to simplify here.
Creative Agencies: Winning the Battle but Losing the War
If creative agencies really believed in the quality of their creative work and its positive effect on client brands, they'd fight for premium prices right?
Hidden Costs of Digital and Social Media
Unrecognised by digital/social enthusiasts, the hidden costs of complexity erode the marketing effectiveness of advertisers and agencies. Find out more.
Advertising Agencies’ Top Three Strategic Challenges — and Two Solutions
Many advertising agencies are worse off today than they were in the past. What are the correct pathways for improved performance?
Insights About the Unfortunate Decline in Client-Agency Relationships
Shouldn't clients and their agencies begin to review their underlying relationships in 2020 and set new pathways for themselves? Glean new insights here.
Astute Advice for Young Creatives … From a Century Ago
Restoring business health should be the top priority at most agencies. Creativity is all well and good. But do you know anything about running a business?
It’s Time for a Media Agency Makeover. Here Is What’s Needed
Marriages of agencies and clients need to replace one-night stands. Learn how long-term arrangements provide a superior basis for working relationships.