Viva Mexico! Where Ad Agency Innovations are Improving SOWs and Fees
'Mexico's Trade Group Follows the Money with New Model to Get Paid' headlines a recent article in Ad Age magazine. What is this new model?
Global Marketing
Management Consultants
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Global Marketing
Management Consultants
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Global Marketing
Management Consultants
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Author: Michael Farmer
Confused About the Advertising Industry? Who Isn’t? Read On!
Holding company shares are falling. Their ad agencies are shrinking. Accenture and Deloitte are the new competitors. Confused by some or all of this? Read on
Leadership Trials of the Agency CEO
Today's agency CEOs have more challenges than skilled executives can expect to master. They must balance economic and aesthetic factors as discussed here.
Is ZBB (Zero-Based Budgeting) Mismanaged by Advertisers?
With ZBB, Marketing, procurement and agencies should work together on the re-examinations. This is not how it is currently done, as this post explains.
What Happens When the Magic of Creativity No Longer Works?
Magicians are no longer put to the sword by their successors, but with the ritualistic death of agency magicians, is there a parallel in advertising today?
The Ad Industry in 2018 – The Year of Magical Thinking
There are real problems to be solved in this fascinating industry, but the representative thinking does not provide the necessary foundation. Find out more.
Lower Cost Does Not Mean Higher Quality in the Ad Industry
If we were on a guided tour of the advertising industry, here are the points of interest that ought to be on every sightseer's list.
How “Broken” Is Marketing at Major Advertisers?
Marketing is broken at major advertisers. Brands continue to stagnate. Learn how it came to this and what needs to be done to turn things around again.
Have It Your Way: A Marketing Award for a Commercial Mess
The award of Creative Marketer of the Year to Burger King is weird. Take a look at how marketing has become disconnected from business success.
Who Will Put “Accountability” Back in “Account Management?”
Agencies are not anthills, and account managers should not be isolated as they are. Find out why agencies must put accountability back in account management
Has “Digital/Social” Become the Dollar Menu of the Advertising World?
Agencies are cranking out digital deliverables at an astonishing rate for low fees. Has digital/social become the Dollar Menu of the advertising world?
Plan B: Turning the Madison Avenue Manslaughter into a much needed makeover – Part 3
This is the final of three parts of Michael Farmer's presentation where he delivers Plan B to the ad industry. Get clear on what needs to be done.
Plan B: Turning the Madison Avenue Manslaughter into a much needed makeover – Part 2
Before you decide what Plan B is, decide what kind of Plan A problems have to be solved for advertising agencies. Here they are in detail:
Plan B: Turning the Madison Avenue Manslaughter into a much needed makeover – Part 1
Today, more than ever, the advertising industry and agencies in particular need a Plan B. Find out why Plan A isn’t working, and what Plan B is here.
Who are the Winners and Losers in the Game of Advertising?
Advertising is a business game, played with great intensity by advertisers, agencies and holding companies in competition with one another. Who is winning?