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Author Archives: Mike Morgan

About Mike Morgan

Mike Morgan is a Founder and Director of High Profile Enterprises a New Zealand based SEO consultancy. Mike has been working in collaboration with TrinityP3 on an integrated Search Engine Optimisation, Social Business and Content Marketing Strategy since early 2011. Visit High Profile Enterprises here:

How TrinityP3 achieved 200,000 website visitors (and how you can too)

2016 was a big year for TrinityP3. And this was reflected in Google Analytics results. For the first time in 2016 we had more than 200,000 visitors to the TrinityP3 website. And this is a remarkable achievement for a business and website that focuses on topics that most people outside of the advertising and marketing industry are not aware of. Who would be aware that there is a very necessary role in managing the relationships, remuneration, alignment, processes, rosters and structures of major businesses and organisations and their advertising agencies? Continue reading

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SEO predictions – what to expect from search and content marketing in 2017

Contrary to the myriad of articles announcing the death of SEO every time Google makes a major change, SEO (search engine optimisation) will become an even more important skill to have in your organisation or via your agencies in the coming year.The speed of change alone means that someone with a high level of experience and expertise needs to be measuring, analysing and adjusting to keep web properties healthy and compliant with changing requirements. Any content marketing strategy must be aligned with the SEO strategy so each of the following will have a substantial impact in both areas. Continue reading

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Google’s mobile friendly test and why you must not ignore it

If you haven’t been following the world of Google and its constant tweaking of the famous algorithm that analyses and sorts billions of web pages you could be excused for not knowing about the biggest change to happen to search in years.

On April 21 (if you are reading this after April 21 I will be adding analysis and results regularly after the fact) Google will be rolling out a new update that will have a major impact on search results. It has already picked up the attractive little nickname “Mobilegeddon” but what is it really all about? Continue reading

Posted in industry news & trends, mobile marketing, social media & digital marketing | 7 Comments

How an inbound marketing strategy can double your revenue (with full strategy)

Share297 Tweet +111 Share17Shares 325This post is by Mike Morgan, Founder and Director of High Profile Enterprises and Content Director for TrinityP3. Mike has been collaborating with TrinityP3 on a Content Marketing, SEO and Social Media strategy since early 2011. In late 2010 Darren … Continue reading

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SEO audits – what are they and why should you use them?

Share112 Tweet +111 Share19Shares 142This post is by Mike Morgan, Founder and Director of High Profile Enterprises and Content Director for TrinityP3. Mike has been collaborating with TrinityP3 on a Content Marketing, SEO and Social Media strategy since early 2011.  Most organisations now realise … Continue reading

Posted in industry news & trends, social media & digital marketing | 2 Comments

12 essential tips for developing a content marketing strategy

Share255 Tweet +114 Share16Shares 285This post is by Mike Morgan, Founder and Director of High Profile Enterprises and Content Director for TrinityP3. Mike has been collaborating with TrinityP3 on a Content Marketing, SEO and Social Media strategy since early 2011.  It seems that there … Continue reading

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How to tell if your digital agency is buying fake followers (or using other sneaky tricks)

Share87 Tweet1 +114 Share33Shares 135This post is by Mike Morgan, Founder and Director of High Profile Enterprises and Content Director for TrinityP3. Mike has been collaborating with TrinityP3 on a Content Marketing, SEO and Social Media strategy since early 2011.  Technology has made marketing … Continue reading

Posted in data & direct marketing, industry news & trends, social media & digital marketing | 2 Comments

13 reasons your content marketing strategy might be failing

Share111 Tweet +111 Share31Shares 153This post is by Mike Morgan, Founder and Director of High Profile Enterprises and Content Director for TrinityP3. Mike has been collaborating with TrinityP3 on a Content Marketing, SEO and Social Media strategy since early 2011.  Content marketing has become … Continue reading

Posted in data & direct marketing, industry news & trends, social media & digital marketing | 1 Comment

Top 10 evergreen marketing management posts for 2013

Share26 Tweet +112 Share7Shares 45This post is by Mike Morgan, Founder and Director of High Profile Enterprises and Content Director for TrinityP3. Mike has been collaborating with TrinityP3 on a Content Marketing, SEO and Social Media strategy since early 2011.  When we recently compiled … Continue reading

Posted in agency remuneration / compensation, agency search & selection, industry news & trends, marketing procurement, media planning & buying, social media & digital marketing, strategic management | Comments Off on Top 10 evergreen marketing management posts for 2013

What does Google Hummingbird mean for Marketers?

Share52 Tweet +16 ShareShares 58This post is by Mike Morgan, Founder and Director of High Profile Enterprises and Content Director for TrinityP3. Mike has been collaborating with TrinityP3 on a Content Marketing, SEO and Social Media strategy since early 2011.  There has been a … Continue reading

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