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Author Archives: Natalie Giddings

About Natalie Giddings

Natalie Giddings is the Managing Director of The Remarkables Group. With over 12 years' practical experience within the marketing industry, Natalie has created social media and influencer strategy across many of Australia’s largest retail, food and lifestyle brands including Woolworths, Toyota, Westpac, NIVEA and BIC.

What critical blunders are you making with Influencer Marketing?

When consulting with brands and through our yearly audience surveys, we see a vast chasm between the levels of sophistication that influencer marketing has been operationalised within businesses. Where some marketers are in the journey are absolutely worlds apart. Continue reading

Posted in industry news & trends, marketing process optimisation, social media & digital marketing, strategic management, Uncategorized | Comments Off on What critical blunders are you making with Influencer Marketing?