Natalie Giddings is the Managing Director of The Remarkables Group. With over 12 years' practical experience within the marketing industry, Natalie has created social media and influencer strategy across many of Australia’s largest retail, food and lifestyle brands including Woolworths, Toyota, Westpac, NIVEA and BIC.
Influencer marketing requires energy and expertise. With more budget earmarked for it, brands must not treat it like a bolt on tactic. Are you up to speed?