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Author Archives: Rakhal Ebeli

About Rakhal Ebeli

An award-winning journalist and presenter, Rakhal founded content marketing and brand journalism agency, Newsmodo in 2012. He also hosts The Brand Storytelling Podcast

Why hybrid content creation makes marketing sense

Everyone loves content. Content is great. Content is king. Content will improve ROI and build customer loyalty. And it’s true. Content does do all those things. Content is the future of marketing. But in this discussion, one very important factor is often missed. The industry is so busy, so overwhelmed with enthusiasm that a crucial question is overlooked – how do you create content? Agencies and marketers do not need more reasons why they need content marketing. What they need is a formula for effective, efficient content creation. Continue reading

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