Richard Knott is Regional Director, APAC, for Celtra and co-founder of Puzzle Creative Technology Solutions. He is also the Chair of the IAB Mobile Advertising Council in Australia. With over twenty years experience in advertising across most mediums and many countries, he is passionate about the power of creativity and how it is woefully under-utilised in digital.
There are 3 levers to drive results in digital advertising – media, data and creative, which has become an afterthought in digital. Learn how to change this