TrinityP3 logo

Author Archives: Richard Woodford

About Richard Woodford

Richard Woodford is a founding partner of CWA-Marketing and a member of the Marketing FIRST Forum. Richard has 15 years experience in marketing and marketing procurement for companies including Cadbury Schweppes, Merck, News International and was Chairman of the ISBA COMPAG Group for 7 years.

Is marketing spend volume king or does procurement have it wrong?

Share43 Tweet +12 ShareShares 45This post is by Richard Woodford who is the  founding partner of CWA-Marketing and a member of the Marketing FIRST Forum. Richard has 15 years experience in marketing and marketing procurement for companies including Cadbury Schweppes, Merck, News International and … Continue reading

Posted in agency remuneration / compensation, agency search & selection, marketing procurement, media planning & buying, print production, return on investment, strategic management | Tagged , , , , , , , | Comments Off on Is marketing spend volume king or does procurement have it wrong?

Decoupling or unbundling advertising production

Share19 Tweet +11 ShareShares 20This post is by Richard Woodford who is the  founding partner of CWA-Marketing and a member of the Marketing FIRST Forum. Richard has 15 years experience in marketing and marketing procurement for companies including Cadbury Schweppes, Merck, … Continue reading

Posted in agency solutions, marketing process optimisation, marketing procurement, print production, return on investment, television & electronic production | Tagged , , , , , , |