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Author Archives: Rod Curtis

About Rod Curtis

Rod is Managing Director of the T20 Group. He has been involved in the Australian advertising and marketing industry for over 40 years. T20 Group, established in 2003, has Consulting, Creative Services and New Technology divisions.

How to improve the agency pitch process: Stop pitching!

The roller-coaster life of advertising agencies is never more exaggerated than when The Pitch is on. Firstly, you celebrate because you got on the (long or short) list in the first place. The troops are fired up. Every utterance by the client and/or their consultant, the media and pub gossip is examined in minutiae. Then you have the guys in the agency who aren’t working on The Pitch and have to keep the rest of the business humming along when resources are being allocated to The Pitch. Continue reading

Posted in agency search & selection, agency solutions, interesting observations, marketing process optimisation, marketing procurement | Comments Off on How to improve the agency pitch process: Stop pitching!