Author Archives: Rod Curtis

The roller-coaster life of advertising agencies is never more exaggerated than when The Pitch is on. Firstly, you celebrate because you got on the (long or short) list in the first place. The troops are fired up. Every utterance by the client and/or their consultant, the media and pub gossip is examined in minutiae. Then you have the guys in the agency who aren’t working on The Pitch and have to keep the rest of the business humming along when resources are being allocated to The Pitch. Continue reading →