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Author Archives: Shawn Callahan
Discovering your strategy with a business strategy story
Companies often mistake planning for strategy. This seems to be particularly true of large organisations. A few years back, we got a call from a large company headquartered in the Netherlands. Their head of strategy felt that their people didn’t understand the company strategy – a common concern across most big businesses. The strategy group consisted of 20 people, which is a lot by any measure. When I asked them to describe their strategy, they could spell out initiatives but were unable to put their fingers on the strategic choices the business had made to win. Continue reading
Posted in marketing process optimisation, strategic management
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How to pull a strategy together with a story
Share60 Tweet +11 ShareShares 61This post is by Shawn Callahan – Founder of Anecdote, a management consulting firm that uses its expertise in story to inspire enduring change. Last week I flew to Vienna to help a pharmaceutical company develop their strategy. It … Continue reading
Posted in interesting observations, marketing process optimisation, strategic management
Tagged developing strategy, purpose statement, Shawn Callahan, storytelling, strategic story, strategy with story, strategy workshop, William Gibson
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5 things that will make your company strategy stick
Share95 Tweet1 +17 Share17Shares 120This post is by Shawn Callahan – Founder of Anecdote, a management consulting firm that uses its expertise in story to inspire enduring change. The nature of the successful strategy is changing. Today, a company’s success depends in large … Continue reading
Posted in agency solutions, interesting observations, strategic management
Tagged Anecdote, bhp billiton, company strategy, creating a strategy, leadership behaviour, richard rummelt, Shawn Callahan, strategic objectives, strategic planning, strategy
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How to respond to misinformation that’s hurting your business
Share34 Tweet +13 Share6Shares 43This post is by Shawn Callahan – Founder of Anecdote, a management consulting firm that uses its expertise in story to inspire enduring change. I like to ask senior executives this simple question: is there a story going around … Continue reading
How to tell a story about yourself without sounding like an ego-maniac
Share103 Tweet +12 ShareShares 105This is a guest post from Shawn Callahan – Founder of Anecdote, a management consulting firm that uses its expertise in story to inspire enduring change. To paraphrase Annette Simmons, “People wont listen to you until they know who … Continue reading
Ways to strengthen your collaboration culture
Share46 Tweet1 +15 Share3Shares 55This is a guest post from Shawn Callahan – Founder of Anecdote, a management consulting firm that uses its expertise in story to inspire enduring change. Collaboration is a skill and set of practices we are rarely taught. It’s … Continue reading
Posted in agency solutions, Evalu8ing - Relationship Performance Monitoring, marketing process optimisation, strategic management
Tagged Anecdote, Collaboration, collaboration culture, collaboration skills, collaboration software, collaboration tools, community collaboration, network collaboration, Shawn Callahan
Do you have the right collaborative culture?
Share78 Tweet +11 ShareShares 79This is a guest post from Shawn Callahan – Founder of Anecdote, a management consulting firm that uses its expertise in story to inspire enduring change. Does your organisation have a culture that works for the team, community and … Continue reading
Posted in agency solutions, Evalu8ing - Relationship Performance Monitoring, marketing process optimisation, strategic management
Tagged Anecdote, collaborative culture, collaborative strategies, community collaboration, network collaboration, role of leadership, Shawn Callahan, strategic marketing management, team collaboration
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How can you collaborate more successfully?
Share34 Tweet +11 ShareShares 35This is a guest post from Shawn Callahan – Founder of Anecdote, a management consulting firm that uses its expertise in story to inspire enduring change. Today we face an entirely new environment for innovation and getting things done. … Continue reading
Posted in agency solutions, customer relationship management, Evalu8ing - Relationship Performance Monitoring, marketing process optimisation, social media & digital marketing, strategic management
Tagged collaborate successfully, Collaboration, mark schenk, nancy white, network collaboration, relationship management, Shawn Callahan, social technology, stakeholder management, types of collaboration
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Of the 3 types of collaboration, which type do you need?
Share22 Tweet56 +17 Share5Shares 90This is a guest post from Shawn Callahan – Founder of Anecdote, a management consulting firm that uses its expertise in story to inspire enduring change. Think back to a meeting when you had a handful of people gathered … Continue reading
Posted in Evalu8ing - Relationship Performance Monitoring, industry news & trends, marketing process optimisation, social media & digital marketing, strategic management
Tagged Collaboration, community collaboration, management consulting, Marketing strategy, network collaboration, reciprocity, Shawn Callahan, social bookmarking, social media collaboration, team collaboration
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The power of plain language when communicating strategy
Share130 Tweet +11 ShareShares 131This is a guest post from Shawn Callahan – Founder of Anecdote, a management consulting firm that uses its expertise in story to inspire enduring change. Most leaders really struggle to use plain language, especially when it comes to … Continue reading
Posted in interesting observations, marketing process optimisation, strategic management
Tagged Anecdote, communicating strategy, employee engagement, maeve binchy, management consulting, plain language, relationship management, Shawn Callahan, storytelling, TrinityP3
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Why people don’t use collaboration tools
Share53 Tweet1 +15 ShareShares 59This is a guest post by Shawn Callahan – Founder of Anecdote, a management consulting firm that uses its expertise in story to inspire enduring change. David Pollard offered for anyone on the net to join him in a joint collaboration … Continue reading
Posted in agency solutions, Evalu8ing - Relationship Performance Monitoring, interesting observations, marketing process optimisation, marketing procurement, strategic management
Tagged Anecdote, collaboration skills, collaboration tools, Evalu8ing, marketing process optimisation, Shawn Callahan, stakeholder relationship management, strategic management, writely
When should we collaborate?
Share36 Tweet +12 ShareShares 38This is a guest post by Shawn Callahan – Founder of Anecdote, a management consulting firm that uses its expertise in story to inspire enduring change. Is it collaboration when you’re sent the yearly performance review spreadsheet and instructed … Continue reading
Posted in agency solutions, Evalu8ing - Relationship Performance Monitoring, interesting observations, marketing process optimisation, strategic management
Tagged agency solutions, Anecdote, collaborate, Collaboration, cynefin, cynefin framework, Evalu8ing, marketing process optimisation, relationship performance, Shawn Callahan, strategic management
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A simple test for your strategic marketing and business initiatives
Share42 Tweet +12 ShareShares 44This is a guest post by Shawn Callahan – Founder of Anecdote, a management consulting firm that uses its expertise in story to inspire enduring change. Richard Rummelt, in Good Strategy / Bad Strategy, opened my eyes to a … Continue reading
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