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Author Archives: The Buyer

About The Buyer

THE BUYER is an anonymous former senior manager in the procurement profession who offers an occasional perspective to the world from a procurement driven point-of-view. Formerly, The Buyer posted weekly blogs on the premier news site for the procurement profession throughout Australasia at PP Online Over 400 postings of ‘The Buyer’s Blog’ are still listed online covering all sorts of procurement related topics and opinions on matters related to professional procurement.

Why procurement might take over marketing one day

Share112 Tweet +113 Share9Shares 134This post is by ‘THE BUYER’ – an anonymous former senior manager in the procurement profession who offers an occasional perspective to the world from a procurement driven point-of-view. Management speak is shallow: Results are not Long ago, … Continue reading

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How to avoid the 10 classic strategic decision making traps

Share39 Tweet +110 Share7Shares 56This post is by ‘THE BUYER’ – an anonymous former senior manager in the procurement profession who offers an occasional perspective to the world from a procurement driven point-of-view. The impact of business decisions Decision making can be … Continue reading

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How Procurement grades Marketing expenditure strategically

Share41 Tweet +14 Share3Shares 48This post is by ‘THE BUYER’ – an anonymous former senior manager in the procurement profession who offers an occasional perspective to the world from a procurement driven point-of-view. The rise and rise of professional procurement Many of … Continue reading

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Marketing problems vs Procurement opportunities

Share44 Tweet +12 ShareShares 46This post is by ‘THE BUYER’ – an anonymous former senior manager in the procurement profession who offers an occasional perspective to the world from a procurement driven point-of-view. The Corporate problem The problem with problems is that … Continue reading

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How Procurement is becoming customer focused

Share34 Tweet +16 Share5Shares 45This post is by ‘THE BUYER’ – an anonymous former senior manager in the procurement profession who offers an occasional perspective to the world from a procurement driven point-of-view. Those that have had direct dealings with procurement managers … Continue reading

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How to manage a stable of marketing agencies

Share24 Tweet +11 ShareShares 25This post is by ‘THE BUYER’ – an anonymous former senior manager in the procurement profession who offers an occasional perspective to the world from a procurement driven point-of-view. Most people in business (and even, on occasion, within … Continue reading

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Keys to good marketing savings for the CPO

Share26 Tweet +11 ShareShares 27This post is by ‘THE BUYER’ – an anonymous former senior manager in the procurement profession who offers an occasional perspective to the world from a procurement driven point-of-view.  Professional procurement is the fastest growing profession … Continue reading

Posted in agency remuneration / compensation, agency solutions, industry news & trends, marketing process optimisation, marketing procurement, strategic management | Tagged , , , , , , , , | Comments Off on Keys to good marketing savings for the CPO