Global Marketing
Management Consultants

Author: Tom Lewis

About Tom Lewis

Tom is responsible for the IPA’s finances and advises members on agency financial issues. He is a Chartered Accountant and has held senior financial positions across the FMCG, marketing services and advertising sectors, including Coca-Cola, Ogilvy & Mather, Huntsworth and Omnicom.

Marketing Procurement: highly effective at the wrong thing?

June 8, 2016

Professional buying of marketing services is highly inefficient – it just happens to be very effective. But is it effective at the wrong thing?

Author: Tom Lewis

About Tom Lewis

Marketing Procurement: highly effective at the wrong thing?

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