Author: Tom Lewis

About Tom Lewis

Tom is responsible for the IPA’s finances and advises members on agency financial issues. He is a Chartered Accountant and has held senior financial positions across the FMCG, marketing services and advertising sectors, including Coca-Cola, Ogilvy & Mather, Huntsworth and Omnicom.

Marketing Procurement: highly effective at the wrong thing?

June 8, 2016

Professional buying of marketing services is highly inefficient – it just happens to be very effective. But is it effective at the wrong thing?

Author: Tom Lewis

About Tom Lewis

Marketing Procurement: highly effective at the wrong thing?

SERVICES

COMPANY

SOLUTIONS

RESOURCES

Stay Connected

RECENT BLOG POSTS

Multiple agencies? Avoid multiple headaches

Australian Association of National Advertisers (AANA) Reset Marketing 2018

Deciding on the right agency fee model is now easier

Pitching: The problem is not the game, it is the rules.