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Author Archives: Zoe Freeman

About Zoe Freeman

Zoé has 15 years experience in digital marketing and a unique combination of technical knowledge, business acumen, marketing and management skills. Zoé has worked in senior strategic digital roles in brand and advertising agencies in Melbourne delivering digital marketing success for clients across the financial services, FMCG, retail, real estate and communications industries.

How to build brand personality and give yourself a voice

Today our opinions are attached to our names and faces. The corporate head shot is used more online than in the annual report. We say what we think and it’s out there, permanently, open for interpretation, nuances misinterpreted, intent lost in translation. And attributed to our real selves. So, to those clients with terror in their eyes, I assure them that of course there is another way. Continue reading

Posted in social media & digital marketing | Comments Off on How to build brand personality and give yourself a voice

3 predictions for the future of digital in creative agencies

Having moved from digital agencies to creative agencies I find the phenomenon of having “digital” in every job title rather quaint. There was no Head of Outdoor or Radio Account Manager. Yet anyone from a digital background gets this word tacked onto their title. Every brand and his dog seem to be currently recruiting a Digital Marketing manager. But where do their jobs end and the rest of the marketing team’s begin? Continue reading

Posted in agency solutions, interesting observations, social media & digital marketing | Comments Off on 3 predictions for the future of digital in creative agencies