Managing Marketing: The Importance Of Measuring Advertising Agency Operational Performance
John Minty has more than two decades of agency operational experience as a CFO and COO, both in the US ...
Proving Value: How In-House Agencies Can Objectively Benchmark Productivity and Win
The rise of the in-house agency (IHA) has been one of the most notable shifts in the marketing landscape over ...
Managing Marketing: The Power of Client-Centric Agency Models
Ian Perrin, founder of Speed, discusses his journey in the marketing industry, the importance of differentiating independent agencies, and the ...
Is Your Agency Operationally Fit Enough to Win More Business, More Often?
In a market where clients are demanding more for less, operational strength has become as critical to agency success as ...
Benchmarking the Machine: How to measure and manage an agency’s AI transformation
The marketer's dilemma today is not whether their media agency uses Artificial Intelligence, but how effectively they use it. Every ...
Managing Marketing: Bridging The Gap Between Media And Message
Lisa Overall, Managing Director of Creatalytics, a company that closes the impact gap between media and message and maximises return ...
Managing Marketing: The Benefit And Challenges Of Owning Your Own Agency
Jacquie Alley is the Chief Operating Officer of Mediastore and the Chair of Independent Media Agencies Australia (IMAA). Margie Reid ...
Managing Marketing: The Life and Love of Creativity
Hilary Badger is the ECD at Leo Burnett Australia. Hilary and Ellie go on a conversational journey that takes in ...
Managing Marketing: Building The World’s First Global Small Agency
Alex Myers is the Founder and CEO of Manifest Group, a leading B Corp-certified brand communications agency with studios in ...
The perils of counting chickens: Why agencies shouldn’t bank on new business revenue
In the fiercely competitive advertising industry, agencies are increasingly using aggressive financial forecasting to sidestep making crucial operational decisions vital ...
Managing Marketing: What’s So Not Funny About Advertising?
Emily McGregor is the founder and CEO of PenguinCat Creative. She also has over 20 years of experience in video ...
Managing Marketing: The State Of The Advertising Industry
Sean Cummins, founder and creative strategist at Cummins&Partners, returns to the Managing Marketing podcast eight years later to share his ...
Managing Marketing: Life CV, The Joys And Perils of Freelancing, And THAT Campaign Brief List
Carolyn Watson is a Melbourne-based freelance copywriter who achieved some LinkedIn fame with her unique and original ‘Life CV’ post. ...
Managing Marketing: Is media transparency a thing?
Nick Manning, Founder at Encyclomedia International, Non-Executive Chairman of Media Marketing Compliance, and patron of Advertising: Who Cares?, joins TrinityP3 ...
Managing Marketing: Innovation In Marketing Communications
Sharon Zeev Poole is the founder and Director at Agent99, Elzanne Strydom is the founder and CEO of Connected Culture ...
Managing Marketing: Advertising And Creativity North Versus South
Dani Bassil started her career in Sydney before migrating to the UK early this century to work in a number ...
Managing Marketing: Managing Agency Brands For The Long Term
Patrick Rowe is the CEO of Saatchi & Saatchi Australia, a powerhouse agency brand considered one of the most successful ...
Managing Marketing: The Birth Of A New Agency, Inhibitors And Enablers In Modern Advertising And The New World Order
Laura Aldington, Jon Austin and Simone Gupta are also known as Supermassive, the new agency launched recently and with a ...
Managing Marketing: How To Build A Kick-Ass Advertising Agency
Peter Levitan is an agency whisperer with experience managing the world’s largest advertising agency, building his own agency, founding two ...
Managing Marketing: The Impact Of The Falling CMO And Agency Tenure
Arthur Fleischmann, Group CEO and Country Manager for WPP, has the experience of launching and growing his successful agency and ...
Managing Marketing: What Is Creativity?
Damon Stapleton is the Chief Creative Officer of The Monkeys and Accenture Song, New Zealand and author of the blog ...
It’s time for the definition of ‘Advertising’ to evolve
Jeremy Taylor spent a week in May 2021 attending the AdForum Consultants Summit, on the receiving end of nine full ...
Four key ways TrinityP3 delivers value to agencies
This is the first in a series of three articles written by TrinityP3 directors. Each is written for one of ...
When did advertising forget its brand purpose?
Interesting that not a week goes by when someone raises the issue of brand purpose and the need for brand ...
Do agencies deserve the bad reputation they get?
If you read the industry commentary about advertising agencies you would begin to think that agencies are filled with either ...
Are your agency strategists really salespeople in disguise?
Have you noticed how there are now strategists almost everywhere you turn in marketing and advertising? Media strategists, Social media ...
Your agency brief sucks. And this is why
I have a question. Please be honest with your answer. Hands up, those of you who’ve had this experience when ...