Proving Value: How In-House Agencies Can Objectively Benchmark Productivity and Win
The rise of the in-house agency (IHA) has been one of the most notable shifts in the marketing landscape over ...
The Illusion of Savings: Why TrinityP3’s Value Benchmarking Is Superior to Traditional Agency Fee Models
For over twenty years, TrinityP3 has worked at the forefront of marketing operations, helping brands manage and optimise their relationships ...
The often-hidden cost of in-house agencies
The industry conversation about in-housing agency services continues with the protagonists proposing the pros and cons of the move to ...
Ageism in advertising is as much a cost issue as a perception one
Louis Loizou, a Freelance creative Director in the UK recently shared on LinkedIn his thoughts “I’m not 54. I’m 22 ...
The negative impact of overworked agency staff on agency remuneration
Any work related death is a tragedy. But the death of a young woman at Dentsu Inc in Tokyo on ...
How to calculate the agency head hours required to deliver your scope of work
Many remuneration agreements, be they project fees or retainers, are based on the head hour resources required to undertake the ...