Category Archives: data & direct marketing

Shares 248

Scott Hagedorn, CEO of the world’s fastest growing agency, Hearts & Science talks with Darren on the important relationship between science and intuition in advertising, especially for marketers dealing with an increasingly complex world. The similarities and differences between agile marketing and the scientific method and role data play in decision-making. Continue reading →

Posted in customer relationship management, data & direct marketing, industry news & trends, media planning & buying, Podcasts, return on investment | Comments Off

Managing Marketing: The importance of understanding culture to stay relevant in a changing world

Posted on September 1, 2017 by Darren Woolley

Share28

Tweet69

Share12

Shares 109

Sharon Foo is the Client Partner at Sparks & Honey and she talks with Darren on the importance of diversity, data, and technology in understanding the cultural changes occurring in society and staying relevant to your audience, allowing you to change to meet the future needs of the market. Continue reading →

Posted in agency solutions, data & direct marketing, industry news & trends, interesting observations, marketing process optimisation, Podcasts, return on investment, strategic management | Comments Off

How TrinityP3 is helping marketers restructure their marketing for the future – three case studies

Posted on August 14, 2017 by TrinityP3 Consultants

Shares 114

The market is changing and becoming ever more complex, and therefore business and marketing strategies are changing to meet the challenge. But while strategies change, often marketing structure remains largely the same. At best, companies will make capability additions where needed, simply adding to the legacy structures of the past. Others will vacillate between centralised and decentralised structures and variations in between. What is often required, however, is a rethink and re-evaluation of the marketing structure against the strategy and the requirements of that strategy. Continue reading →

Posted in case studies, data & direct marketing, industry news & trends, marketing process optimisation, return on investment, strategic management | Comments Off

What are the biggest challenges facing marketing today?

Posted on July 12, 2017 by Darren Woolley

Shares 200

Back in February this year we had our twice yearly get together in Sydney will all the TrinityP3 consultants from around the world, including Michael Farmer, our new Executive Chairman and the author of the best selling book “Madison Avenue Manslaughter”. Every six months we get the gang together to review and discuss the business and plan the future. Last February this conversation led to the changes you see on the TrinityP3.com site today. It was started with a conversation with Michael around the trends and challenges facing CMOs and their organisations, which could be summed up in one word – GROWTH – or more specifically the lack of it. Continue reading →

Posted in agency remuneration / compensation, agency search & selection, data & direct marketing, Evalu8ing - Relationship Performance Monitoring, green marketing & sustainability, interesting observations, marketing process optimisation, marketing procurement, media planning & buying, mobile marketing, print production, social media & digital marketing, television & electronic production | Comments Off

Managing Marketing: The importance of measuring performance in digital marketing

Posted on July 7, 2017 by Darren Woolley

Shares 166

Luke Brown is CEO and co-founder of Affinity and here he discusses with Darren their approach to digital advertising and the importance in clearly defining business and marketing success upfront and developing a strategy and optimising the execution against that objective. Continue reading →

Posted in data & direct marketing, interesting observations, marketing process optimisation, media planning & buying, Podcasts, return on investment, social media & digital marketing, strategic management | Comments Off

Who’s to blame for the current digital media mess? We all are.

Posted on April 7, 2017 by David Angell

Shares 179

Commentary regarding the various issues facing the digital advertising industry continues to grow. Dishonesty, corruption, complexity, lack of knowledge, inadequate marketing, inadequate agencies, inadequate measurement…the list goes on. Based on the work we do with our clients, these issues are certainly becoming more recognised – even if many advertisers are still extremely challenged in their understanding of who, or what, they need to look at. The trouble is, so much of the commentary lacks objectivity. Continue reading →

Posted in agency remuneration / compensation, agency solutions, data & direct marketing, industry news & trends, marketing process optimisation, marketing procurement, media planning & buying, social media & digital marketing | Comments Off

Cut through the clutter in your marketing technology stack

Posted on March 10, 2017 by Kylie Ridler-Dutton

Shares 157

The technology transformation era has caused businesses to sit up and take note that in order to sustain your brand for future growth and profit you need to invest in the latest technology to keep up with….what exactly? This question, and often panic, has led to businesses investing in multiple technology solutions and internal marketing departments facing restructure to manage the investment, which ultimately leads to more (poor) investment. Sometimes businesses get it right investing in technology and sometimes it can lead to dormant software and marketing divisions not really achieving results. Which leads to the big question that often cannot be answered, or in most cases is not even being asked ‘What has the ROI been on that investment?’ Continue reading →

Posted in data & direct marketing, industry news & trends, interesting observations, marketing process optimisation, marketing procurement, return on investment, social media & digital marketing, strategic management | Comments Off

Managing Marketing: The transformation of Higher Education marketing

Posted on March 3, 2017 by Darren Woolley

Shares 173

Chief Marketing Officer, John Chatterton talks with Darren about the challenges facing marketers, particularly in the Higher Education category, which is undergoing significant transformation due to the changing expectations of students and industry. He shares some of the opportunities for marketers in the category to help manage this transformation leveraging strong brands with agile customer experience management. Continue reading →