Agile Marketing delivery – Become an instant expert

Posted on April 11, 2018 by Anton Buchner
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It’s a term that came from the software development industry back in the 1950s, whereby solutions were developed and evolved with cross-functional team collaboration. Agile software development was designed to have all aspects of planning, analysis, design, coding, and testing included together to have working prototypes and products developed and presented to stakeholders for fast approval and implementation throughout defined release cycles. Continue reading →

Posted in data & direct marketing, industry news & trends, marketing process optimisation, mobile marketing, social media & digital marketing, strategic management | Comments Off on Agile Marketing delivery – Become an instant expert

Enabling Data in Creative, to pull the final lever for digital success

Posted on April 4, 2018 by Richard Knott
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There are 3 main levers to drive results in digital advertising – media, data and creative. The media lever, typically controlled by a DSP, enables you to optimise media schedules and placements based upon audience, environment, response and price. The data lever is currently managed by DMPs, linking data and knowledge to audiences and outcomes. Continue reading →

Posted in agency solutions, data & direct marketing, industry news & trends, marketing process optimisation, return on investment, social media & digital marketing, television & electronic production | Comments Off on Enabling Data in Creative, to pull the final lever for digital success

The importance of unsubscribe management

Posted on March 23, 2018 by Anton Buchner
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From 25 May 2018, Australian businesses of any size will have to comply with the European Union’s (EU) General Data Protection Regulation (GDPR) requirements if they: have a business entity in the EU, offer goods and services in the EU, monitor the behaviours of individuals in the EU. Continue reading →

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Digital and Technology alignment – Become an instant expert

Posted on March 19, 2018 by Anton Buchner
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Firstly, we should preface by saying that the digital and technology world has been normal for you, as you were born into it. So for many of you, you may be leading your marketing team on initiatives and ideas. But as you know what is normal now, won’t be normal in the future. The rate of change is getting faster and faster, as we enter the 4th industrial revolution with the advent of robotics, autonomous transport, artificial intelligence, infinite computing, and nanotechnology. Continue reading →

Posted in agency solutions, customer relationship management, data & direct marketing, industry news & trends, media planning & buying, mobile marketing, return on investment, social media & digital marketing, strategic management | Comments Off on Digital and Technology alignment – Become an instant expert

The Creative may be Digital, but the process is analog

Posted on March 14, 2018 by Peter Bray
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Let’s be clear, no matter how good an ad format or placement is, no matter how accurate the media targeting is – an irrelevant ad, is still an irrelevant ad. As Marketers are now living in an omnichannel world with increasing internal and external ‘CXpectations’,  they are expected to do more with less. Digital continues to deliver shattered fragments of consumer touchpoints which has resulted in working and non-working dollars becoming blurred as technology intertwines context (media) and content (creative). Continue reading →

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Media performance management – Become an Instant Expert

Posted on March 7, 2018 by David Angell
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If you’re involved with developing, implementing, executing or understanding the effects of advertising campaigns, and particularly the success of a media buy or trade, then the term ‘media performance’ is something you’ll often hear in your career. So following on in our Become an Instant Expert series, we’d like to focus this post on media performance. Continue reading →

Posted in agency solutions, customer relationship management, data & direct marketing, media planning & buying, return on investment, social media & digital marketing | Comments Off on Media performance management – Become an Instant Expert

Managing Marketing: Navigating digital transformation

Posted on March 2, 2018 by Darren Woolley
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Adam Good is the Chief Digital Officer at Dentsu Aegis Network in APAC and in this podcast he is talking with Darren and reflecting on his career on both the marketing and agency side as the industry navigates the digital transformation and the impact of organisational alignment, innovation, collaboration, trust and a shift to Agile Marketing. Continue reading →

Posted in data & direct marketing, industry news & trends, marketing process optimisation, Podcasts, social media & digital marketing, strategic management | Comments Off on Managing Marketing: Navigating digital transformation

Prosperity ahead for those marketers who embrace The Year of the Dog

Posted on February 14, 2018 by Darren Woolley
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As we end the year of the Fire Rooster we look forward to the Year of the Earth Dog ahead. While the past year was a time to address the disharmony in the industry, the year ahead looks to be a prosperous time for those marketers who have done the work to transform their approach to their customers. Continue reading →

Posted in customer relationship management, data & direct marketing, industry news & trends, marketing process optimisation, media planning & buying, social media & digital marketing, strategic management | Comments Off on Prosperity ahead for those marketers who embrace The Year of the Dog

Marketing Performance measurement – Become an instant expert

Posted on February 9, 2018 by Anton Buchner
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One of the greatest challenges for marketers is to prove that the activity is actually making a financial impact. So as a key influencer, you are in a great position to challenge your leaders with questions such as: What are the real objectives of this activity? And, is it driving brand value, or aiming to deliver business and financial growth? Continue reading →

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Managing Marketing: The impact of science and technology on media and marketing

Posted on January 26, 2018 by Darren Woolley
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Ori Gold is the CEO of programmatic platform Bench, and here discusses the impact of science and technology innovation and the best way for marketers to deal with this rapid and constant change. Embracing complexity and applying the scientific approach of test and learn is central to thriving in the changing world of marketing and business. Continue reading →

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5 ways to further reduce the influence of marketing in your organisation

Posted on January 17, 2018 by Nathan Hodges
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Any marketer, obviously, would want to increase the degree to which their discipline infuences the organisation in which they work. At least, you’d think so, wouldn’t you? In fact, in our experience the best efforts of some marketing teams can sometimes have quite the opposite effect. Here are five of the quickest ways we’ve seen to make a marketing team less influential. Have you and your team ever been guilty of any of them? Continue reading →

Posted in agency solutions, data & direct marketing, industry news & trends, interesting observations, marketing process optimisation, marketing procurement, social media & digital marketing | Comments Off on 5 ways to further reduce the influence of marketing in your organisation

2017 in review and predictions for 2018 from the TrinityP3 marketing management consultants

Posted on December 20, 2017 by TrinityP3 Consultants
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How was your 2017? What were the highlights of the year for you? And what is your top priority for next year? What was the trend that affected marketing this year? And what will most impact marketing in the coming year? As this year comes to a close it is time for reflecting on the year that was and looking towards the year ahead. We put those questions to the TrinityP3 Marketing Management Consultants and here are their answers plus some advice for marketers for the year ahead. Continue reading →

Posted in agency remuneration / compensation, data & direct marketing, green marketing & sustainability, interesting observations, marketing process optimisation, marketing procurement, media planning & buying, social media & digital marketing | Comments Off on 2017 in review and predictions for 2018 from the TrinityP3 marketing management consultants

Madison Avenue Moneyball: Insights About the Game of Advertising

Posted on December 11, 2017 by Michael Farmer
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By now, we know what “Moneyball” is:  The best-selling book about baseball by Michael Lewis (2003), the Academy Award-nominated movie with Brad Pitt (2011) and — most importantly — the underlying concept that obscure metrics reveal the truth about how the game of baseball works.  Moneyball general managers, like Billy Beane of the Oakland A’s, could consistently win games despite payroll disadvantages that prevented the A’s from hiring expensive talent.  Lewis asked, “How’d they do it?  What was their secret?” Continue reading →

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Lorenzo’s lesson on customer data and big data for business

Posted on November 29, 2017 by Darren Woolley
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About 12 years ago we bought our first office in South Melbourne and on the day we moved in I went downstairs to the café on the ground floor to get a coffee. It was a buzzing place and the guy behind the counter introduced himself as Lorenzo, the proprietor. He knew I had not been there before and I explained we had just moved into the second floor of the building. He took my order, a strong latte, and we continued talking with him asking about what type of business we had and why we moved intro the area. Continue reading →

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Managing Marketing: The incredibly complex choices facing marketers

Posted on November 24, 2017 by Darren Woolley
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Liam Walsh, Managing Director of Amobee talks with Darren on the increased choice facing marketers today with technology companies, management consultants and agencies all competing for the marketing budget and why marketers are increasingly challenged in making these choices in the face of increasing complexity. Continue reading →

Posted in agency solutions, data & direct marketing, industry news & trends, marketing process optimisation, mobile marketing, Podcasts, return on investment, strategic management | Comments Off on Managing Marketing: The incredibly complex choices facing marketers