How to engage with the people that matter most to your business
Community is increasingly becoming a focus for businesses in many sectors but it’s a word that is often misused. Gain insights here.
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
data & direct marketing
3 reasons why direct marketing isn’t dead in today’s digital era
Some marketers say that direct marketing is dead in today’s digital technology era. However, you might need to rethink this stance. Read why here.
Managing Marketing: Data transformation within your organisation
Kshira Saagar talks about the business intelligence and strategy role that data plays in driving business performance across an organisation. Listen here.
TrinityP3 consultant marketing management predictions for 2019
Here, the TrinityP3 consultants make their predictions for 2019 for marketing management across all disciplines. Right or wrong? Only time will tell.
Managing Marketing: The need for short, medium and long term strategy
In this podcast Mari Kauppinen explains the need for marketers to take a short, medium and long-term view of their strategy. Listen to it here.
The Marketing Management Book of the Year is here – 2018 Edition
The TrinityP3 blog has almost 1500 posts covering a wide range of marketing management topics. Here are the top 50 posts of 2018.
Managing Marketing: Creativity in a digital age
Nick Law of Publicis Communications talks about the role of creativity and the best approach to building brands in the digital age. Get the insights here.
How to stop drowning in a waterfall of data and extract more value
Marketers and agencies alike are drowning in a waterfall of data. Learn 5 ways to stop drowning and obtain more from the richness of information available.
Addressability – Why is it a big threat to media agencies?
The opportunity to buy media at ‘addressable’ level is growing. But without change to the status quo, addressability could also pose a threat to media agencies. Find out why here.
5 ways to make sure you have set the correct digital KPIs
Setting the correct digital KPIs is key whether you are working on an overall marketing brief or a digital specific brief. Find out how to do this correctly here:
Managing Marketing: When customer experience, technology and data go bad
Ben Sharp on how he became a viral sensation when the BPme app failed and he posted the implications on LinkedIn. What lessons can be learned by marketers?
Managing Marketing: How data is making media planning and buying more accountable
A podcast with Martin Cass - learn how a meeting with the number crunchers behind ‘Money Ball’ transformed the way they do media at MDC Media Partners .
Important questions before taking media in-house
In the face of ad fraud, brand safety and viewability issues, many marketers are considering taking some or all of their media in-house. Are you?
Practical advice on navigating the media supply chain (An interview with David Angell)
This interview with David Angell provides a comprehensive view of the practical media advice we provide advertisers trying to navigate the media supply chain.
Managing Marketing: Achieving transparency in the murky digital media supply chain
Nicole Sheffield is the Chief Digital Officer at News Corp Australia. Here she talks about changes and challenges in the digital media supply chain