Managing Marketing: Creativity in Advertising, Tech and Business
Andy McKeon's career has spanned advertising and tech, with roles at Apple and Facebook. Learn about the role of creativity in business in this podcast.
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
data & direct marketing
Why it is time to recalibrate, reboot and rebuild advertisers’ relationships with programmatic
Darren Woolley shares the benefits from re-aligning the needs of advertisers with the opportunities of programmatic. Key issues explained here.
Managing Marketing: Smart Agency Solutions To Media Challenges
Mark Jarrett shares some of the complex challenges facing advertisers and their media agencies and the approach PHD has taken. Listen to the podcast.
Managing Marketing: Reaching Your Audience With Precision Media
Haydon Bray of Audience Precision explains how their data informed process eliminates the guesswork for marketers identifying their audiences. Podcast here.
Managing Marketing: The Transition Of B2B and B2C to H2H
Alexandra King returns to share her thoughts and insights into the changing role of B2B marketing. Get some tips with this podcast.
Managing Marketing: The Seven Customer-Centric Shifts
StepChange have studied the way customer-centric transformations occur both successfully and unsuccessfully. Listen to CEO Ashton Bishop's insights here.
Managing Marketing: Is Social Media a Technology or a Media?
In this podcast George Hawwa of Attention Experts shares his views on the 250 social media platforms currently available. Get up with the play here.
Managing Marketing: Innovation And Effectiveness In Marketing
Chris Stephenson, Head of Strategy and Planning APAC at PHD Media talks about defining and delivering effectiveness in marketing. Listen to the podcast here
Managing Marketing: How To Assign Value To Marketing With AI Models
Henry Innis talks about how cloud computing and advances in deep learning models now help marketers to look forward and predict results. Podcast here.
Managing Marketing: The Future Of The AI (Artificial Intelligence) CMO
In this podcast Jared Alessandroni talks of a time when CMOs will have an AI to process, sort, synthesize and provide a point of view. Listen to it here.
Managing Marketing: Data And AI Informed Advertising
Thomas Bertelsen and James Procter discuss the role of data in planning and predicting media performance in this podcast. Take a listen here.
Managing Marketing: How To Solve Business Problems Through AI Technology
Jay Henderson talks about how machine learning algorithms should be seen as working together with marketers. Listen to the podcast here.
Managing Marketing: Ecosystems And Marketplaces For Products And Services
Phil Phelan talks about the role of creating ecosystems and marketplaces not just for start ups but for existing legacy businesses. Listen to the podcast.
Managing Marketing: Realising The Full Value Of Customer Experience With AI (Artificial Intelligence)
Listen to this podcast where Brad Bennett talks about how his tech background is helping him shape customer focussed marketing solutions in the arena of AI.
Next steps for ecosystems and marketplaces for brands and business
What’s next for marketplaces and ecosystems? A return to the world of humans, objects, industry and wickeder problems than just how we shop. Learn more here