Managing Marketing: Ecosystems And Marketplaces For Products And Services
Phil Phelan talks about the role of creating ecosystems and marketplaces not just for start ups but for existing legacy businesses. Listen to the podcast.
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
data & direct marketing
Managing Marketing: Realising The Full Value Of Customer Experience With AI (Artificial Intelligence)
Listen to this podcast where Brad Bennett talks about how his tech background is helping him shape customer focussed marketing solutions in the arena of AI.
Next steps for ecosystems and marketplaces for brands and business
What’s next for marketplaces and ecosystems? A return to the world of humans, objects, industry and wickeder problems than just how we shop. Learn more here
Managing Marketing: The Measurable Marketing Applications Of A.I. (Artificial Intelligence)
In this podcast, Anton Buchner and John James discuss the real life, measurable applications of artificial intelligence for marketing. Listen to it here:
Real life tips and learnings of applying artificial intelligence in marketing
Artificial Intelligence has been a marketing buzzword for some time now. How are the real innovators successfully applying AI to marketing? Find out here:
Managing Marketing: Data, AI And Agile Business Practices
Christian Bartens talks on the use of data in marketing plus new opportunities to use data to inform and align businesses to performance. Listen here.
Managing Marketing: Increasing Transparency In Programmatic Media
Dominic Powers, CEO of CtrlShift, talks about improving the efficiency and effectiveness of programmatic media in this podcast. Take a listen here.
Discover how to redefine marketing
If leaders can create a pathway for insightful innovation, then greater accountability and value will be achieved. Learn to redefine your marketing here.
Managing Marketing: The Changing World Of Media And The Growth Of China
In this podcast Doug Pearce discusses the changing media landscape and the increased complexity in the rapidly growing China market. Take a listen here.
Managing Marketing: The Role Of E-Commerce In Marketing And Business
Listen to this podcast and gain insight into the opportunities and key considerations for your organisation to transact with your customers online.
Why we should not rely on estimates of advertising expenditure for competitor data
Sadly, all of Australia’s top marketers continue to rely on pure estimates of advertising expenditure for competitor data. Here's a new and better approach:
Managing Marketing: The Power Of Direct Marketing In A Digital World
Are direct marketing principles more relevant today in a digital world? Does technology sometimes get in the way? Listen to the podcast here:
Why lack of data should not stop you being customer-centric
Maybe you don’t need to be a one-to-one organisation in terms of actually understanding consumers completely with data. Read this post and find out why.
How communities work and how business can work with them
Engage successfully with communities and you will create positive relationships with large groups of people and potential customers. How do you do it right?
How effectively are you managing your digital marketing?
The buzz around digital marketing sometimes leads to it not being managed as effectively as it can be. Learn how to be more effective with this post.