Why we should not rely on estimates of advertising expenditure for competitor data
Sadly, all of Australia’s top marketers continue to rely on pure estimates of advertising expenditure for competitor data. Here's a new and better approach:
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
data & direct marketing
Managing Marketing: The Power Of Direct Marketing In A Digital World
Are direct marketing principles more relevant today in a digital world? Does technology sometimes get in the way? Listen to the podcast here:
Why lack of data should not stop you being customer-centric
Maybe you don’t need to be a one-to-one organisation in terms of actually understanding consumers completely with data. Read this post and find out why.
How communities work and how business can work with them
Engage successfully with communities and you will create positive relationships with large groups of people and potential customers. How do you do it right?
How effectively are you managing your digital marketing?
The buzz around digital marketing sometimes leads to it not being managed as effectively as it can be. Learn how to be more effective with this post.
Managing Marketing: Data In Media, Marketing and CX Management
Steve Sinha on the role and challenges of using data to inform media, marketing and customer experience management. Why the gap between hype and reality?
Top issues facing Australian business leaders in 2019
Digital Transformation, Innovation and Disruption, and Customer Centricity have been identified as key issues facing business leaders. Explore them here.
Managing Marketing: Why Digital Marketing Has Not Lived Up To The Promise
Ilona Evans discusses the role of digital media and digital marketing and the issues and challenges it presents for marketers and advertisers. Listen now.
The top 3 crazy lessons learned by the EU GDPR compliance implementation
The GDPR came into force on May 25, 2018. But it seems that most businesses and marketers may have missed a valuable opportunity. Here's why.
Managing Marketing: Building Brands Through Better Customer Experience
Jo Gaines shares her view that the market is at a tipping point where organisations are building their brands by managing customer experience. Listen here.
How to engage with the people that matter most to your business
Community is increasingly becoming a focus for businesses in many sectors but it’s a word that is often misused. Gain insights here.
3 reasons why direct marketing isn’t dead in today’s digital era
Some marketers say that direct marketing is dead in today’s digital technology era. However, you might need to rethink this stance. Read why here.
Managing Marketing: Data transformation within your organisation
Kshira Saagar talks about the business intelligence and strategy role that data plays in driving business performance across an organisation. Listen here.
TrinityP3 consultant marketing management predictions for 2019
Here, the TrinityP3 consultants make their predictions for 2019 for marketing management across all disciplines. Right or wrong? Only time will tell.
Managing Marketing: The need for short, medium and long term strategy
In this podcast Mari Kauppinen explains the need for marketers to take a short, medium and long-term view of their strategy. Listen to it here.