Have you thought through all aspects of your Martech strategy?
Take a look at the key consideration areas that will influence marketing and the organisation’s thinking around the right Martech strategy.
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
data & direct marketing
How a new CMO can make themselves a champion in the first 90 days on the job
There’s one issue that almost all new CMOs could tackle – cleaning up and optimising your programmatic media supply chain. Learn how to do it here.
Managing Marketing: The Missed Opportunities For Agency Efficiency
In this podcast Kylie Sandercock highlights opportunities for advertising and media agencies to improve their efficiency and productivity. Take a listen.
Managing Marketing: Marketing Analytics
Tasman Murray discusses how analytical modelling can refine marketing and customer strategy, advertising deployment and media expenditure. Listen here.
AI driven modelling is both present and future – and media agencies should give up the fight to own it
AI driven modelling has been here for a while and is going to play an increasing role in marketing. Learn why media agencies should give up trying to own it
Managing Marketing: Data Driven Marketing Last Year And Next
In this podcast Andrea Martens, CEO of ADMA, discusses some of the challenges facing ADMA and their members last year. Take a listen.
Managing Marketing: Creativity in Advertising, Tech and Business
Andy McKeon's career has spanned advertising and tech, with roles at Apple and Facebook. Learn about the role of creativity in business in this podcast.
Why it is time to recalibrate, reboot and rebuild advertisers’ relationships with programmatic
Darren Woolley shares the benefits from re-aligning the needs of advertisers with the opportunities of programmatic. Key issues explained here.
Managing Marketing: Smart Agency Solutions To Media Challenges
Mark Jarrett shares some of the complex challenges facing advertisers and their media agencies and the approach PHD has taken. Listen to the podcast.
Managing Marketing: Reaching Your Audience With Precision Media
Haydon Bray of Audience Precision explains how their data informed process eliminates the guesswork for marketers identifying their audiences. Podcast here.
Managing Marketing: The Transition Of B2B and B2C to H2H
Alexandra King returns to share her thoughts and insights into the changing role of B2B marketing. Get some tips with this podcast.
Managing Marketing: The Seven Customer-Centric Shifts
StepChange have studied the way customer-centric transformations occur both successfully and unsuccessfully. Listen to CEO Ashton Bishop's insights here.
Managing Marketing: Is Social Media a Technology or a Media?
In this podcast George Hawwa of Attention Experts shares his views on the 250 social media platforms currently available. Get up with the play here.
Managing Marketing: Innovation And Effectiveness In Marketing
Chris Stephenson, Head of Strategy and Planning APAC at PHD Media talks about defining and delivering effectiveness in marketing. Listen to the podcast here
Managing Marketing: How To Assign Value To Marketing With AI Models
Henry Innis talks about how cloud computing and advances in deep learning models now help marketers to look forward and predict results. Podcast here.