Some marketers say that direct marketing is dead in today’s digital technology era. However, you might need to rethink this stance. Read why here.
Kshira Saagar talks about the business intelligence and strategy role that data plays in driving business performance across an organisation. Listen here.
Here, the TrinityP3 consultants make their predictions for 2019 for marketing management across all disciplines. Right or wrong? Only time will tell.
In this podcast Mari Kauppinen explains the need for marketers to take a short, medium and long-term view of their strategy. Listen to it here.
Nick Law of Publicis Communications talks about the role of creativity and the best approach to building brands in the digital age. Get the insights here.
Marketers and agencies alike are drowning in a waterfall of data. Learn 5 ways to stop drowning and obtain more from the richness of information available.
The opportunity to buy media at ‘addressable’ level is growing. But without change to the status quo, addressability could also pose a threat to media agencies. Find out why here.
Setting the correct digital KPIs is key whether you are working on an overall marketing brief or a digital specific brief. Find out how to do this correctly here:
Ben Sharp on how he became a viral sensation when the BPme app failed and he posted the implications on LinkedIn. What lessons can be learned by marketers?
A podcast with Martin Cass - learn how a meeting with the number crunchers behind ‘Money Ball’ transformed the way they do media at MDC Media Partners .
This interview with David Angell provides a comprehensive view of the practical media advice we provide advertisers trying to navigate the media supply chain.
Nicole Sheffield is the Chief Digital Officer at News Corp Australia. Here she talks about changes and challenges in the digital media supply chain