Marketing Alignment Archives - TrinityP3 Global Marketing Management Consultants

Published Nov 11, 2025Agency New Business, Agency Performance, Marketing Alignment, Podcasts

Managing Marketing: The Power of Client-Centric Agency Models

Ian Perrin, founder of Speed, discusses his journey in the marketing industry, the importance of differentiating independent agencies, and the impact of […]

Published Nov 3, 2025Nov 3, 2025Marketing Alignment, Marketing Alignment Strategy, Marketing Performance, Podcasts

Managing Marketing: Balancing Tradition And Evolution At Bega Foods

Darryn Wallace, Executive General Manager at Bega Group, discusses the challenges and opportunities of managing iconic consumer packaged goods brands, particularly in [...]

Updated Oct 13, 2025 Marketing Alignment, Marketing Alignment Strategy, Marketing Performance, Podcasts

Managing Marketing: The Challenges And Opportunities In QSR Marketing

Kim Russell is an award-winning marketing leader with extensive experience in the Quick Service Restaurant (QSR) sector. She talks about the competitive […]

Published Sep 14, 2025Sep 9, 2025Marketing Alignment, Marketing Performance, Marketing Solutions, Podcasts

Managing Marketing: Spinning A Marketing Yarn At Bendigo Woollen Mills

Kimberly Palmer, the marketing manager at Bendigo Woollen Mills, Australia’s largest manufacturer of hand-knitting yarn. Kimberley joined the company just over a […]

Published Jun 5, 2025Marketing Alignment, Marketing Performance, Marketing Processes, Marketing Technology, Podcasts

Managing Marketing: Creative Connection Is The New Targeting In An AI Fuelled World

Harry Lowes is the Director of ANZ Mid-Market in the Global Business Group at Meta. After long stints at CommBank and Telstra […]

Published Mar 11, 2025Mar 11, 2025Case Studies, Marketing Alignment

Advising a Financial Services company on their Martech and Data for customer engagement – Case Study

Challenging problem TrinityP3 is not always known for independent advisory on marketing and advertising technology. However, over the past 18 months we […]

Updated Nov 14, 2024 Marketing Alignment, Podcasts

Managing Marketing: The CEO’s Perspective On Marketing, Measurement, Modelling And Agencies

Blaine Callard is the CEO of Freedom Furniture Australia. Previously, he spent 24 years at Harvey Norman, an organisation that famously does […]

Published Oct 9, 2024Sep 30, 2024Marketing Alignment, Marketing Alignment Strategy, Podcasts

Managing Marketing: The Challenges Of Innovating Within The Traditions Of A 150 Year Old Brand

A year can be a long time in marketing. Technology, data, media channels and more are driving relentless change. But imagine if […]

Published Oct 2, 2024Sep 30, 2024Marketing Alignment, Marketing Alignment Strategy, Podcasts

Managing Marketing: The Importance Of Reputation Management

Robyn Sefiani is the founder and president of ANZ of Sefiani, part of the Clarity Group Worldwide. She is one of the […]

Published Aug 28, 2024Aug 22, 2024Marketing Alignment, Podcasts

Managing Marketing: Designing Online Experiences For Gen One

Digital Immigrant, Victoria Curro is the Managing Director, and Digital Native, Amy Toma, is an Associate Visual Designer at R/GA Australia and […]

Published Aug 22, 2024Marketing Alignment, Marketing Alignment Strategy, Podcasts

Managing Marketing: What It Takes To Build A Global Brand

Trena Blair is the CEO of FD Global Connections, who advises companies on successfully scaling their businesses to the USA. Trena is […]

Published Jul 24, 2024Jul 22, 2024Marketing Alignment, Marketing Alignment Strategy, Podcasts

Managing Marketing: The Anatomy Of Marketing

Kieran Antill is the Director of Brand and Marketing at Ne-Lo, and Ross Hastings is the Managing Director. Their agency, Ne-Lo, has […]

Published Jan 18, 2024Dec 29, 2023Marketing Alignment, Marketing Performance, Podcasts

Managing Marketing: A Broader Role For Creativity In Marketing

Kirsty Muddle is the CEO of dentsu Australia and New Zealand, and Cate Stuart-Robertson (AKA CSR) is the Chief Client Officer at […]

Published Dec 7, 2023Dec 6, 2023Marketing Alignment, Marketing Performance, Podcasts

Managing Marketing: Closing The Gap By Aligning Marketing To Business

Murray Howe founded Marktects, which helps align marketing with the business bottom line. From a business perspective, there is often a negative […]

Published Nov 21, 2023Nov 6, 2023Marketing Alignment, Marketing Alignment Strategy, Marketing Performance

How CMOs can manage board expectations, carve out clarity, and deliver real value to influence business outcomes

I recently read an article stating that the Chief Marketing Officer (CMO) is now the “Chief Metaverse Officer”. Seriously? After chuckling, I […]