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Category: Marketing Alignment Capability

Published Dec 10, 2025Dec 1, 2025Marketing Alignment Capability, Marketing Management, Marketing Performance, Podcasts

Managing Marketing: Navigating The New Era Of Marketing Leadership

natasha-aaron (1)

Natasha Aaron has extensive experience in developing and managing high-performance marketing teams across disrupted and rapidly growing retail, e-commerce, and food delivery […]

Published Jul 29, 2025Jul 22, 2025Marketing Alignment Capability, Marketing Alignment Process, Marketing Alignment Strategy, Podcasts

Managing Marketing: The Trends And Challenges In Healthcare Marketing

stewart-gandolf (1)

Stewart Gandolf, CEO of the Healthcare Success Agency discuss the significant impact of the Baby Boomer generation on healthcare, the shift from […]

Updated Sep 2, 2025 Marketing Alignment Capability, Marketing Solutions, Marketing Technology, Podcasts

Managing Marketing: Augmenting The Digital And Human Labour Forces For The Future

leandro-perez (1)

Leandro Perez, Senior Vice President and CMO of Salesforce ANZ, has recently joined the board of the AANA and has been at […]

Updated Apr 8, 2025 Marketing Alignment Capability, Marketing Alignment Process, Marketing Alignment Structure, Marketing Performance, Marketing Technology, Performance Measurement

Navigating the chaos – how to avoid the marketing traps around technology, data and measurement 

blog040725 (1)

For marketers, the spectacular promise of data, technology and now AI has never been greater, but nor has the complexity. The tech […]

Updated Jun 3, 2025 Case Studies, Marketing Alignment Capability, Marketing Alignment Process, Marketing Alignment Strategy, Marketing Alignment Structure

Review of Martech and Adtech stack requirements and performance for a Beverages advertiser – Case study

review-of-martech-and-adtech (1)

Challenging Problem “Can you advise us on whether we have the right adtech and martech in our stack?” “What’s the most effective […]

Published Oct 22, 2024Marketing Alignment Capability, Marketing Alignment Strategy, Marketing Performance, Podcasts

Managing Marketing: B2B Marketing And The Superpower Index Trends

Kiaran Geen, APAC President; Samantha Cunliffe, Managing Director ANZ; and Jake Hird, APAC VP of Strategy & Solutions at Dentsu B2B, share […]

Updated Sep 12, 2024 Marketing Alignment Capability, Marketing Technology, Podcasts

Managing Marketing: The Evolution Of AI

Praveen Narra has worked in the AI space well before it became cool. He has built a career in app development, web […]

Published Apr 25, 2024Apr 16, 2024Marketing Alignment Capability, Marketing Solutions, Podcasts

Managing Marketing: The Rise Of Retail Brand And Brand Experience

Matt Newell is a partner and CEO of The General Store, a retail specialist agency that deals with strategy, brand identity, advertising, […]

Published Dec 14, 2023Dec 6, 2023Marketing Alignment Capability, Marketing Alignment Strategy, Marketing Performance, Podcasts

Managing Marketing: Dealing With Complexity And Uncertainty In Marketing

Liam Loan-Lack is Head of Marketing APAC & Canada at CMC Markets. He is also a Non-Executive Director, B2B/B2C Growth Consultant, Marketing […]

Published Aug 8, 2023Jul 21, 2023Marketing Alignment, Marketing Alignment Capability, Marketing Alignment Process, Marketing Alignment Strategy, Marketing Alignment Structure

Why Integrated Marketing Communications (IMC) continues to be relevant.

The concept of Integrated Marketing Communications (IMC) has been around since the late 1980s and has been embraced and enhanced over the […]

Updated Aug 28, 2023 Marketing Alignment Capability

How to avoid the traditional to digital marketing transition trap

I wonder how many marketers feel like this. My old friend and terrific illustrator Roger Harvey, drew this cartoon for me and […]

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