Advantages
- A Disclosed model gives transparency to the marketer.
- Fees and charges are disclosed on the media plan.
- The agency will focus on buying inventory specific to the needs of the marketer.
- Fully auditable by the marketer to ensure value and confirm charges are based on cost.
- Cheap and poor quality inventory is not acquired as this will be allocated to Non-Disclosed partners.
- Works best when supported by a performance based remuneration element.
Implications
- Disclosed models can come at a slight premium compared to Non-Disclosed models.
- Transparency generally does cost more.
Read more on Disclosed Media Fees here