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- The agency charges the marketer for digital media on a CPM or CPC basis. The cost is passed through at net or at an agreed capped mark-up.
- Associated technology costs are not hidden but are listed, so that the marketer can see exactly what proportion of budget is spent on the actual inventory, and what proportion is spent on associated technology costs.
- The agency does not buy inventory in bulk and pass it on to the marketer; it buys inventory specifically for the marketer. This may mean a cost increase in CPM terms, but there may also be a quality uplift.
- The marketer has the right to audit and has greater understanding generally of the cost model in place.
- Read more on Disclosed Media Fees here
