Agency Scope of Work – Insights

At TrinityP3 we help businesses understand the importance of defining and managing the scope of work for their marketing agency relationships. The scope of work refers to the specific tasks, deliverables, and responsibilities that are included in a marketing agency’s contract, which can have a significant impact on the success of a project and the overall value that a business derives from its agency relationships.

This page provides a range of resources to help businesses whether they are looking to improve your agency briefs, negotiate better contracts, or simply gain a better understanding of the role that scope of work plays in successful agency relationships. Discover  a range of topics related to agency scope of work, including how to define and manage scope, how to avoid scope creep, and how to measure and optimize agency performance.

Find more information on agency commercials arrangements here or explore more details and insights below.

Common mistakes made when preparing a scope of work for the agency

Common mistakes made when preparing a scope of work for the agency

We have written extensively about developing a scope of work for media, creative and digital agencies. This could be to ...
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Five ways to use the Verificom toolkit to more effectively manage agency fees

Five ways to use the Verificom toolkit to more effectively manage agency fees

Since our foundation in early 2000, TrinityP3 has been working with our clients and procurement teams to better assess and ...
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Why a scope of work is essential for managing agency value

Why a scope of work is essential for managing agency value

This is the next in a series of one-minute videos that address one of the many complex challenges facing marketing, media ...
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Why Scope of Work (SoW) is not Scope of Services (SoS) and why that matters

Why Scope of Work (SoW) is not Scope of Services (SoS) and why that matters

We have talked and written many times about the importance of the scope of work in regard to setting or ...
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Why it is so important to have an agency scope of work

Why it is so important to have an agency scope of work

This is the final in our series of articles on agency scope of work management. Managing the scope of work ...
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How to build flexibility into an agency scope of work

How to build flexibility into an agency scope of work

This is the third in a series of articles on agency scope of work management. Managing the scope of work for ...
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The impact of economies of scale on scope of work cost

The impact of economies of scale on scope of work cost

This is the second in a series of articles on agency scope of work management. Managing the scope of work ...
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How to define an agency scope of work to deliver increased value

How to define an agency scope of work to deliver increased value

This is the first in a series of articles on agency scope of work management. Managing the scope of work ...
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Beware the dangers of the cookie cutter approach to benchmarking agency remuneration

Beware the dangers of the cookie cutter approach to benchmarking agency remuneration

One of the topics that regularly occupies conversations with marketing services and procurement teams is benchmarking their existing agency arrangements ...
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Why adjusting an agency scope of work requires careful consideration

Why adjusting an agency scope of work requires careful consideration

An advertiser recently called with an issue that had lead to a dispute with their agency. The advertiser had a ...
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How long does it take to create a big advertising idea

How long does it take to create a big advertising idea?

As agencies largely charge fees related to resource hours, it got me thinking about how much a big idea costs ...
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Using resource benchmarking to measure and improve marketing efficiency

Using resource benchmarking to measure and improve marketing efficiency

We get a lot of requests for providing benchmarks. In most cases it is for hourly rates. "How much does ...
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The important differences between scope of work and schedule of work

The important differences between scope of work and schedule of work

This post was updated on October 25, 2018 to note the significant development of the scope of work approach for ...
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Aligning marketing expectations to marketing budget when establishing the agency scope of work

Aligning marketing expectations to marketing budget when establishing the agency scope of work

A marketer recently provided their extensive scope of work to their preferred agency so the agency could provide a remuneration ...
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Defining the scope of advertising agency services to determine agency fees

Defining the scope of advertising agency services to determine agency fees

Traditionally, agency fees have been calculated and paid based on the cost of the inputs, the number of hours and ...
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Calculating Agency Compensation And Resource From The Scope Of Work

Calculating Agency Compensation And Resource From The Scope Of Work

How many agency account managers, strategy planners, creative copywriters, art directors, production managers, producers and coders do you need to ...
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