At TrinityP3 we help businesses understand the importance of defining and managing the scope of work for their marketing agency relationships. The scope of work refers to the specific tasks, deliverables, and responsibilities that are included in a marketing agency’s contract, which can have a significant impact on the success of a project and the overall value that a business derives from its agency relationships.
This page provides a range of resources to help businesses whether they are looking to improve your agency briefs, negotiate better contracts, or simply gain a better understanding of the role that scope of work plays in successful agency relationships. Discover a range of topics related to agency scope of work, including how to define and manage scope, how to avoid scope creep, and how to measure and optimize agency performance.
Find more information on agency commercials arrangements here or explore more details and insights below.
Common mistakes made when preparing a scope of work for the agency
Five ways to use the Verificom toolkit to more effectively manage agency fees
Why a scope of work is essential for managing agency value
Why Scope of Work (SoW) is not Scope of Services (SoS) and why that matters
Why it is so important to have an agency scope of work
How to build flexibility into an agency scope of work
The impact of economies of scale on scope of work cost
How to define an agency scope of work to deliver increased value
Beware the dangers of the cookie cutter approach to benchmarking agency remuneration
Why adjusting an agency scope of work requires careful consideration
How long does it take to create a big advertising idea?
Using resource benchmarking to measure and improve marketing efficiency
The important differences between scope of work and schedule of work
Aligning marketing expectations to marketing budget when establishing the agency scope of work
Defining the scope of advertising agency services to determine agency fees