Mahesh Enjeti on Brand Marketing – Episode 12

In this episode Darren Woolley is joined by SAI Marketing Counsel’s Mahesh Enjeti.
We discuss:

  • What is a brand developer, architect, builder and restorer?
  • Many people define brands by their logotypes or trademarks but is there a different perspective on brands?
  • Are brands more than just a promise or proposition?
  • In a world of quarterly reporting the focus is often on sales, how can brands be accounted from a financial perspective?
  • Within organisations or businesses, who is or should be ultimately responsible for the brand?

Download Mahesh Enjeti’s e-book on brands free here.

If there is a topic you would like us to discuss or someone you would like us to interview “On the Couch” let us know.