Marketing alignment involves ensuring that all aspects of marketing, including strategy, messaging, branding, and execution, are synchronized and working together towards common goals. By aligning marketing activities with business objectives, organizations can create a unified and consistent brand experience, enhance customer engagement, and maximize the impact of their marketing investments.
To assist with this, we provide a range of resources to enhance marketing alignment within your organization, break down silos, and create a cohesive and impactful marketing strategy.
You can find more information on our marketing transformation practice here or explore more details and insights below.
Navigating the chaos – how to avoid the marketing traps around technology, data and measurement
For marketers, the spectacular promise of data, technology and now AI has never been greater, but nor has the complexity ...
How CMOs can manage board expectations, carve out clarity, and deliver real value to influence business outcomes
I recently read an article stating that the Chief Marketing Officer (CMO) is now the “Chief Metaverse Officer”. Seriously? After ...
When it comes to paying your agencies, you need to follow the money.
Marketing teams can be broadly divided into two groups. There are some who think their agency is paid too much ...
Why Integrated Marketing Communications (IMC) continues to be relevant.
The concept of Integrated Marketing Communications (IMC) has been around since the late 1980s and has been embraced and enhanced ...
Unintended messages in client-agency relationships
With his third law, Isaac Newton told us that ‘for every action, there is an equal and opposite reaction’. Much ...
How to make marketing change management more successful
There has been an incredible amount of change within marketing departments (and of course businesses overall) over the past 2 ...
How a new CMO can make themselves a champion in the first 90 days on the job
Most people, in most jobs in this industry, want to make an impact in some shape or form. It’s not ...
Why 96.5%* of marketers agree that market research needs to be treated with caution
Market research in many ways is the industry ‘comfort blanket’ that underpins marketing plans and assumptions. If you can say ...
The 90-day plan to deliver your revamped marketing approach?
‘It’s a new year! The question is, does it require new thinking around your marketing approach?’ I wrote in the ...
Why marketing restructures are rarely marketing transformations
With so many organisations either looking or being forced to review their current marketing strategy due to the pandemic, it ...
How to rebalance the origination versus adaption split in marketing today
TrinityP3 recently had its planning conference in Sydney. With regional consultants from UK, Europe, Asia and Australia coming together for ...
Has your CEO set up your marketing team to fail rather than succeed?
No matter the size of your company or organisation, from a micro-business of one or two to a multinational corporation ...
The advertising industry is stuck in the 1960s – thinking ‘small’
Michael Farmer recently published this great thought-provoking article. He identified the issue of creative agencies taking on more and more ...
3 reasons why direct marketing isn’t dead in today’s digital era
Lester Wunderman (RIP) said, “I am absolutely convinced that the future of our industry lies with the large, highly competitive ...
What comes first in advertising, channel or content?
This is the next in a series of one-minute videos that address one of the many complex challenges facing marketing, media ...
The Importance of (good) stakeholder engagement in any marketing transformation project
Each year at TrinityP3, we work on many large strategic marketing transformation projects. Ranging from marketing performance solutions to technology ...
Marketing transformation: a cautionary tale of two marketers and two very different outcomes
No one can deny the innovations and changes that are driving transformation in marketing. Some call it a digital transformation, ...
Time for marketers to follow P&G’s lead and apply the Golden Rule
Congratulations to Procter & Gamble CMO Marc Pritchard on an excellent example of how marketers need to apply the Golden ...
It’s time to get back to Marketing ROI basics and that means starting with the budget
How would you handle finding out your marketing spend had been misreported by millions of dollars? More importantly, how would ...
How to align your digital marketing to marketing
This is the third post in the series of TrinityP3 Webinars. Welcome everybody this afternoon to this one hour Webinar ...
Chapter 10: Diving into digital in a data-driven world
Welcome to the 10th and final Chapter of "The Ultimate Guide to Digital Marketing in a Data-driven World". If you ...
Chapter 9: Educating your business and brand world
Welcome to the 9th Chapter of "The Ultimate Guide to Digital Marketing in a Data-driven World". If you missed Chapter 8 you ...
Chapter 8: Understanding the art and science of performance data
Welcome to the 8th Chapter of "The Ultimate Guide to Digital Marketing in a Data-driven World". If you missed Chapter 7 you ...
Chapter 7: The never-ending digital marketing campaign
Welcome to the 7th Chapter of "The Ultimate Guide to Digital Marketing in a Data-driven World". If you missed Chapter 6 you ...
Chapter 6: The new four-pillar structure for developing digital ideas
Welcome to the 6th Chapter of "The Ultimate Guide to Digital Marketing in a Data-driven World". If you missed Chapter 5 you ...
Chapter 5: Establishing customer segmentation and brand values
Welcome to the 5th Chapter of "The Ultimate Guide to Digital Marketing in a Data-driven World". If you missed Chapter 4 you ...
How to avoid the traditional to digital marketing transition trap
I wonder how many marketers feel like this. My old friend and terrific illustrator Roger Harvey, drew this cartoon for ...
Chapter 4: Launch your digital marketing strategy with a rock-solid foundation
Welcome to the 4th Chapter of "The Ultimate Guide to Digital Marketing in a Data-driven World". If you missed Chapter 3 you ...
Chapter 3: How the best of the best approach digital marketing
Welcome to the 3rd Chapter of "The Ultimate Guide to Digital Marketing in a Data-driven World". If you missed Chapter ...
Chapter 2: How digital marketing fits into the marketing mix
Welcome to Chapter 2 of The Ultimate Guide to Digital Marketing in a Data-driven World. If you missed Chapter 1 ...
