Making Marketing Strategy Stick

Making marketing strategy stick

Topic: Making Strategy Marketing Stick

Date: Wednesday 22nd April

Time: 12.00 – 13.00h AEST

Presenters: Shawn Callahan & Darren Woolley

Description: The COVID-19 pandemic has changed the world. It is highly unlikely we will return to business as it was, and many marketers will need to pivot their marketing strategy to this new reality. But how do you not only communicate your strategy, but make it stick throughout the organisation?

Shawn Callahan is the Founder of Anecdote, a Business Storytelling Company. TrinityP3 has partnered with Anecdote to bring this proven methodology to Marketers and their teams.

In this one-hour online workshop titled ‘Making Strategy Marketing Stick’ you will learn how strategy storytelling can make your strategy stick.

During the workshop we discussed:

  • Clarifying the strategy.
  • Making the strategy story ring true.
  • How to translate the strategy story for the front line.
  • Increasing motivation through purpose and progress.

Video Recording:

Relevant Blog Posts:

Discovering your strategy with a business strategy story

A strategy story does more than communicate your strategy

How to make your strategy stick with a strategic story

Five things that will make your company strategy stick

Stop presenting the strategy and start communicating it


Exclusive Offer: There are 12 free, 1-hour, customised consulting session on Strategy Storytelling for Marketers to be given away. If you, or a colleague are interested then click here, complete your details and let us know what you would like to achieve in the workshop.


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