Mark Jones on Brand Storytelling – Episode 40

In this episode Darren Woolley is joined by Mark Jones, the chief storyteller and CEO of Filtered Media.

• Why is storytelling such a hot topic in marketing?
• What is a brand story?
• Do people think of a Brand Story as a Sell Story?
• What makes a good brand story?
• Do many brands default to not telling a story?

If there is a topic you would like us to discuss or someone you would like us to interview “On the Couch” let us know.