In this episode Darren Woolley is joined by Mark Jones, the chief storyteller and CEO of Filtered Media.
- Why is storytelling such a hot topic in marketing?
- What is a brand story?
- Do people think of a Brand Story as a Sell Story?
- What makes a good brand story?
- Do many brands default to not telling a story?
If there is a topic you would like us to discuss or someone you would like us to interview “On the Couch” let us know.