Media Fraud – Insights

Media fraud poses a significant threat to businesses seeking to maximize the impact of their marketing efforts. From ad stacking, where multiple ads are placed on top of each other to generate false impressions, to click farms, where human or automated bots simulate clicks on ads to inflate engagement metrics, prevalent forms of media fraud can undermine the authenticity and effectiveness of your advertising campaigns.

We aim to raise awareness about the detrimental effects of media fraud and provide you with invaluable insights and resources to combat it effectively. Discover the strategies and best practices to safeguard your ad spend, maintain brand integrity, and ensure that your marketing investments reach genuine audiences.

You can find more information on our media industry advisory service here or explore more details and insights below.

Managing Marketing: Dealing With The Challenges Of Media

Managing Marketing: Dealing With The Challenges Of Media

Without the looming economic challenges, marketers have already been facing major issues on the media front. Media measurement, ad fraud, ...

Managing Marketing: The Growing Problem Of Ad Fraud

Dr. Augustine Fou is an Ad Fraud Investigator, Marketing Sciences Consulting Group. He talks about ad fraud, sharing the scope ...