Pitch

Start your test:

1. Alignment

Are you confident that your current agency understands and aligns with your business and marketing objectives and challenges?

2. Capabilty

Do your current agency’score capabilities [creative/strategic/etc] meet or exceed your expectations?

3. Trust & Transparency

Does you current agency's level of transparency and collaboration provide you with a sense of trust?

4. Agency Changes

Has your current agency undergone significant changes in personnel, ownership, or structure that is impacting their performance on your business?

5. Adaptable

Is your current agency readily respond and adapt to your changing needs and requirements?

6. Operations

Is your agency operating your account optimally, and (just as critically) are you setting the agency team up for success in the way you operate?

7. Needs

Are there any new capabilities or areas of expertise your current agency cannot offer or hasn’t kept pace with?

8. Value

Are you confident you’re receiving strong value from your agency?

9. Performance

Is your agency meeting or exceeding their KPIs on a regular basis?

10. Communication

Are challenges and successes openly discussed and incorporated into continuous improvement?

11. Commercial

Have commercial terms (contract/MSA conditions, scope of works or services, remuneration methodology, resourcing, incidental costs, out of scope services) been regularly reviewed?

12. Overall Satisfaction

Are you happy and satisfied with your current agency?