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Author: Sheng Wang

April 19, 2018November 28, 2022Agency New Business

Top 10 tips for winning new business – Infographic

TweetShareShareBufferPinWinning new business is the life-blood of any advertising agency. Driving growth, bringing on new clients and energising the agency culture. But […]

April 19, 2018November 28, 2022Marketing Processes

Top 10 Tips For Agency Briefings – Infographic

TweetShareShareBufferPinIt all starts with the agency brief. So you want to make the best start possible. But there seems to be as […]

April 19, 2018November 28, 2022Marketing Management

Top 10 tips for making agile marketing work in your organization – Infographic

TweetShareShareBufferPinIn a fast paced world it is an advantage to be more agile. This is why Agile Marketing has become such a […]

April 19, 2018November 28, 2022Marketing Performance

Top 10 ways to make data drive better marketing results – Infographic

TweetShareShareBufferPinThere is a lot of talk about data, be it first, second or third party data. But no matter what the type […]

September 1, 2017November 28, 2022How to Pitch

Top 10 tips for a successful agency pitch – Infographic

TweetShareShareBufferPinFinding a new advertising partner is always an exciting time as a fresh start always offers the promise of increased business opportunities. […]

September 1, 2017November 28, 2022Production Consulting

Top 10 ways to ensure transparency & accountability on all your TV productions – Infographic

TweetShareShareBufferPinThe television production process is technically complex and often expensive, which is why it is important that the advertiser ensures that the […]

September 1, 2017November 28, 2022Production Consulting

Top 10 misleading statements heard in TV advertising production – Infographic

TweetShareShareBufferPinWhile many advertisers believe the agency and their producer is there to represent the advertiser, often there are situations where the interests […]

September 1, 2017November 28, 2022Production Consulting

Top 10 ways to ensure the smooth running of your print production projects – Infographic

TweetShareShareBufferPinAre you getting maximum value for money from the print production process, or are you just getting what the suppliers, such as […]

September 1, 2017November 28, 2022Marketing Processes

Top 10 tips for optimising your media agency briefing – Infographic

TweetShareShareBufferPinYou want the best possible agency team, making the best possible decisions for your business. You want the agency to be continuously […]

May 23, 2017December 16, 2022Roster Alignment

Top 10 ways to manage your PR consultancy more effectively – Infographic

TweetShareShareBufferPinWith the increasing infiltration of social media into all aspects of our personal and business lives, Public Relations (PR) and reputation management […]

May 23, 2017November 28, 2022Media Strategy

Top 10 tips for improving media strategy (Media Planning) – Infographic

TweetShareShareBufferPinFor most CMO’s media is the largest marketing budgetary expense under direct management. Scarily it is often the least understood. With complex […]

May 8, 2017November 28, 2022Marketing Procurement

Top 10 tips for procuring advertising services – Infographic

TweetShareShareBufferPinProcurement has many useful tools and processes to optimize governance and efficiency in the marketing function of any business. Working with procurement […]

March 28, 2017December 16, 2022Marketing Management

Top 10 questions to ask a consultant before you engage them – Infographic

TweetShareShareBufferPinPlanning on appointing a marketing consultant to help you solve a problem or advise on your marketing transformation? Then here are ten […]

March 28, 2017December 16, 2022Production Technology

Top 10 ways to get greater value from music in your marketing – Infographic

TweetShareShareBufferPinMusic is the soundtrack to our lives and therefore a powerful communication tool. But before you commit to that music marketing initiative […]

March 28, 2017December 16, 2022Media Transparency

Top 10 tips to ensure media transparency – Infographic

TweetShareShareBufferPinMedia transparency is the talk of the industry, but the real issue is ensuring you are getting the value and performance from […]

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