Team Alignment

5 steps to overcome internal marketing team non-alignment

One of the greatest challenges in marketing today is how to align internal teams, approaches, and performance measures. The complexity ...
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When an agency transforms from a vendor into a partner

Yet again, an excited agency announces winning a new client with a quote that says how proud/honoured/humbled/excited they are to ...
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Are advertiser’s practices stopping their agencies from becoming more efficient?

Isn’t technology great? Artificial intelligence. Blockchain. Robotics. Automation. All packed with the promises of making our lives easier, faster, cheaper… ...
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Agency DEI policies are great. Now how about improving advertising output to match?

Jeremy Taylor spent a week in May 2021 attending the AdForum Consultants Summit, on the receiving end of nine full ...
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How to get a fast start to your first 90 days in the role (or the new strategy)

After I wrote this article in Media Village last November, a friend shared with me a book that they have ...
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Is the client / agency marriage metaphor past its use by date?

This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights ...
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Is decision making overload causing poor marketing decisions?

This post is by Julian Barrans, Business Director, Asia for TrinityP3. Julian has worked as a business, marketing and branding professional ...
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How healthy is your brand within it’s ecosystem?

This post is by Julian Barrans, Business Director, Asia for TrinityP3. Julian has worked as a business, marketing and branding professional ...
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Is your brand strong on the inside as well as on the outside?

This post is by Julian Barrans, Business Director, Asia for TrinityP3. Julian has worked as a business, marketing and branding professional ...
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Does your marketing structure support your marketing strategy anymore?

This post is by Zena Churchill, a Senior Consultant at TrinityP3. Over the past 20 years, Zena has worked for some of ...
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Are all your strategies getting in the way of delivering marketing performance?

This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights ...
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Struggling with your strategy? Try the Costanza Maneuver

This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights ...
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How to achieve consistent communication across the business in a changing world

This post is by Anton Buchner, a senior consultant with TrinityP3. Anton is one of Australia’s leaders in data-driven marketing. Helping navigate through ...
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Digital-holics unite to admit their problem

This post is by Anton Buchner, a senior consultant with TrinityP3. Anton is one of Australia’s leaders in data-driven marketing. Helping navigate through ...
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Is your digital marketing effort destroying your brand?

This post is by Anton Buchner, a senior consultant with TrinityP3. Anton is one of Australia’s leaders in data-driven marketing. Helping navigate through ...
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How to strategically align an existing team

This post is by Zena Churchill, a Senior Consultant at TrinityP3. Over the past 20 years, Zena has worked for ...
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When Account Management / Client relationships are too close

This post is by David Angell, TrinityP3 General Manager and Head of Media. David has extensive commercial and media experience gained ...
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Poor manners leads to poor business strategic alignment with suppliers

I am often amazed at the simple basic rudeness that is tolerated within marketing and advertising, but which leads to ...
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Five reasons agency compensation should not be relationship based

Don't get me wrong, measuring and managing a high quality relationship is important between agencies and marketers. But at the ...
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