Team Alignment | Marketing Articles & Insights

You can find more information on creating high performing marketing and agency teams here or explore more details and insights below.

5 steps to overcome internal marketing team non-alignment

One of the greatest challenges in marketing today is how to align internal teams, approaches, and performance measures. The complexity ...
Read More

When an agency transforms from a vendor into a partner

Yet again, an excited agency announces winning a new client with a quote that says how proud/honoured/humbled/excited they are to ...
Read More

Are advertiser’s practices stopping their agencies from becoming more efficient?

Isn’t technology great? Artificial intelligence. Blockchain. Robotics. Automation. All packed with the promises of making our lives easier, faster, cheaper… ...
Read More

Agency DEI policies are great. Now how about improving advertising output to match?

Jeremy Taylor spent a week in May 2021 attending the AdForum Consultants Summit, on the receiving end of nine full ...
Read More

How to get a fast start to your first 90 days in the role (or the new strategy)

After I wrote this article in Media Village last November, a friend shared with me a book that they have ...
Read More

Is the client / agency marriage metaphor past its use by date?

Don’t get me wrong - I love a great metaphor. But to be great it needs to work on a ...
Read More

Is decision making overload causing poor marketing decisions?

Let’s face it there are more decisions that marketers need to make today than say a decade, or so, ago. ...
Read More

How healthy is your brand within it’s ecosystem?

There’s been so much in the news about climate change and how an individual country can impact the global ecosystem ...
Read More

Is your brand strong on the inside as well as on the outside?

So you’ve developed and established the brand’s positioning that delivers differentiation versus competitors and resonates effectively with the target market ...
Read More

Does your marketing structure support your marketing strategy anymore?

Strategy is a fundamental driver of business success, yet it is one of the most misunderstood terms thrown around the ...
Read More

Are all your strategies getting in the way of delivering marketing performance?

This is the fifth in a series of one minute videos that address one of the many complex challenges facing marketing, media ...
Read More

Struggling with your strategy? Try the Costanza Maneuver

This is the third in a series of one minute videos that address one of the many complex challenges facing marketing, media ...
Read More

How to achieve consistent communication across the business in a changing world

Collaboration software, stand up meetings, digital asset management systems, email protocols etc are all aimed at creating consistency of communication ...
Read More

Digital-holics unite to admit their problem

It’s a dark and stormy night on the 13th of the month. The newly notified small bar location is ...
Read More

Is your digital marketing effort destroying your brand?

I’d like to pose a question for this post. I may be deluded or totally off the mark with my ...
Read More

How to strategically align an existing team

Hands up who has ever moved into an exciting new leadership role only to have the gloss of it all ...
Read More

When Account Management / Client relationships are too close

Over my years in agency-land, I’ve been fortunate enough to carve some genuinely close relationships with my clients. Relationships where ...
Read More

Poor manners leads to poor business strategic alignment with suppliers

I am often amazed at the simple basic rudeness that is tolerated within marketing and advertising, but which leads to ...
Read More

Five reasons agency compensation should not be relationship based

Don't get me wrong, measuring and managing a high quality relationship is important between agencies and marketers. But at the ...
Read More