Restructuring your marketing department – the five challenges
Restructuring your marketing department is not as simple as you might think. Here are some of the common challenges we have identified.
Category: Team Structure Marketing
3 smart ways to make decentralised marketing structures perform better
Sometimes, if you read the marketing trade press, it seems that everyone in marketing is able to work unchallenged to champion their great cause on behalf of their fantastically co-operative business. Of course, those of us who spend any time working with marketers or in marketing know that it is not usually the case. Rare are the occasions where marketers have control of even more than one of the traditional 4 Ps of marketing.