Why your tender process should be about looking for the right agency, not the best agency
Yet again, I took a call from a client wanting to discuss running a tender for a new agency. During ...
Read More
Read More
How to know if you need to pitch your agency
I often get asked by our clients to see them ‘about running an agency pitch’. The decision to pitch, for ...
Read More
Read More
What is more important: The best agency? Or the best fit?
The advertising industry is one that is obsessed with scoring, ranking and comparing itself. There are awards for the best ...
Read More
Read More