Managing Marketing: Why You Should Not Pitch Your Advertising Account
Ellie Angell is a Business Director at TrinityP3 and has been responsible for advising marketers through some of the more ...
Managing Marketing: The State Of Pitching For Marketers
Lydia Feely is the TrinityP3 General Manager responsible for managing and facilitating some of this country's most high-profile creative pitches ...
Managing Marketing: The State Of The Media Pitch In Australia
Stephen Wright is TrinityP3’s Media Business Director. For more than a decade, he has managed and facilitated some of this ...
Managing Marketing: Rethinking Client Conflicts Of Interest
Jack Bensimon is the founding partner and Board Chair of Tadiem and the co-founder of the award-winning agency Bensimon Byrne, ...
100 considerations for marketers to avoid poor pitch performance
Anyone can run a pitch to select a new advertising agency. Or a new media agency. Or a new digital ...
Why your tender process should be about looking for the right agency, not the best agency
Yet again, I took a call from a client wanting to discuss running a tender for a new agency. During ...
How to know if you need to pitch your agency
I often get asked by our clients to see them ‘about running an agency pitch’. The decision to pitch, for ...
What is more important: The best agency? Or the best fit?
The advertising industry is one that is obsessed with scoring, ranking and comparing itself. There are awards for the best ...