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Viral presenting your new business pitch – what a great idea!

Pitch management myths
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When Agency.com in the US was asked to pitch for the Subway business, they turned the client request for a 5 minute video on the agency into a viral campaign opportunity that has the the advertising blogosphere talking.

While theatre in a pitch can go either way, demonstrating practical know-how on using channels for your own business is always a winner. This is really worth watching.

Check out the story online at AdAge.

Author: Darren Woolley

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Darren is considered a thought leader on all aspects of marketing management. A Problem Solver, Negotiator, Founder & Global CEO of TrinityP3 - Marketing Management Consultants, founding member of the Marketing FIRST Forum and Author. He is also a Past-Chair of the Australian Marketing Institute, Ex-Medical Scientist and Ex-Creative Director. And in his spare time he sleeps. Darren's Bio Here Email: darren@trinityp3.com

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