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Revenge of the freelance copywriter on a new business pitch

Posted on June 1, 2010 by Darren Woolley

How embarrassing for WPP and Y&R.

Used a freelance copywriter and then didn’t pay him.

But here is the deal.

How do you know who worked on the new business pitch for your business?

There is a better way to select agencies – creative, media, digital, PR, promotion, etc.

Click here to download a TrinityP3 White Paper explaining how.

About Darren Woolley

Darren is considered a thought leader on all aspects of marketing management. A Problem Solver, Negotiator, Founder & Global CEO of TrinityP3 – Marketing Management Consultants, founding member of the Marketing FIRST Forum and Author. He is also a Past-Chair of the Australian Marketing Institute, Ex-Medical Scientist and Ex-Creative Director. And in his spare time he sleeps. Darren’s Bio Here Email: darren@trinityp3.com

View all posts by Darren Woolley →

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This entry was posted in agency remuneration / compensation, agency search & selection and tagged agency selection, freelance, pitch, remuneration, Sir Martin Sorrell, tender, WPP, Y&R, Young and Rubicam. Bookmark the permalink.