The top 10 advertising jingles of the century?

Love them or hate them, great jingles have a way of getting stuck in your head.

Forbes.com has just published the top 10 greatest jingles as voted by CMOs and Ad Executives in the US.

1. I’d like to buy the world a Coke (Coca Cola)

2. Oh I wish I was an Oscar Meyer Wiener (Oscar Mayer)

3. Two all beef patties… (McDonald’s)

4. I don’t wanna grow up. I’m a Toys R Us kid (Toys R Us)

5. You deserve a break today (McDonald’s)

6. Wouldn’t you like to be a pepper too? (Dr. Pepper)

7. Campbell’s Soup. M’m, M’m good (Campbell’s)

8. Plop, Plop, Fizz, Fizz, Oh what a relief it is (Alka Seltzer)

9. Stuck on me (Band Aid)

10. Double your pleasure, double your fun (Wrigley’s Doublemint Gum)

AdAge published a list of the top 10 greatest jingles of the century. All US of course.

1. You deserve a break today (McDonald’s)

2. Be all that you can be (U.S. Army)

3. Pepsi Cola Hits the Spot (Pepsi-Cola)

4. M’m, M’m good (Campbell’s)

5. See the USA in your Chevrolet (GM)

6. I wish I was an Oscar Meyer Wiener (Oscar Mayer)

7. Double your pleasure, double your fun (Wrigley’s Doublemint Gum)

8. Winston tastes good like a cigarette should (Winston)

9. It’s the Real Thing (Coca-Cola)

10. A little dab’ll do ya (Brylcreem)

So what are the top 10 Australian advertising jingles?

In the AFA 50 Best Ads of All Time, 12 of the ads were jingles.

2. How D’ya Feel? – Tooheys

4. “C’mon Aussie, C’mon. C’mon” – World Series Cricket

5. Louie The Fly – Mortien

8. I Still Call Australia Home – Qantas

13. D’d’d’decore – Decore Shampoo

16. You Oughta Be Congratulated – Meadow Lea

19. Happy Little Vegemites – Kraft Vegemite

21. Life. Be In It – Federal Government

33. Up There Cazaly – Australian Football League

41. Hard Yakka – Yakka

47. I Love Aeroplane Jelly – Aeroplane Jelly

49. I Can Feel A XXXX Coming On – Fourex

Or the Top 10 Singaporean jingles, or Japanese jingles, or French jingles?

But here is the million dollar question: These jingles that have become historically synonymous with these brands, who owns the intellectual property rights to them?

Who owns the publishing rights?

And who owns the master recording?

If you have a jingle as part of your advertising, do you know who owns the rights to it?

Could be worthwhile finding out.

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About Darren Woolley

Darren is considered a thought leader on all aspects of marketing management. A Problem Solver, Negotiator, Founder & Global CEO of TrinityP3 - Marketing Management Consultants, founding member of the Marketing FIRST Forum and Author. He is also a Past-Chair of the Australian Marketing Institute, Ex-Medical Scientist and Ex-Creative Director. And in his spare time he sleeps. Darren's Bio Here Email: darren@trinityp3.com
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