2. Oh I wish I was an Oscar Meyer Wiener (Oscar Mayer)
AdAge published a list of the top 10 greatest jingles of the century. All US of course.
1. You deserve a break today (McDonald’s)
2. Be all that you can be (U.S. Army)
3. Pepsi Cola Hits the Spot (Pepsi-Cola)
4. M’m, M’m good (Campbell’s)
5. See the USA in your Chevrolet (GM)
6. I wish I was an Oscar Meyer Wiener (Oscar Mayer)
7. Double your pleasure, double your fun (Wrigley’s Doublemint Gum)
8. Winston tastes good like a cigarette should (Winston)
9. It’s the Real Thing (Coca-Cola)
10. A little dab’ll do ya (Brylcreem)
So what are the top 10 Australian advertising jingles?
2. How D’ya Feel? – Tooheys
4. “C’mon Aussie, C’mon. C’mon” – World Series Cricket
5. Louie The Fly – Mortien
8. I Still Call Australia Home – Qantas
13. D’d’d’decore – Decore Shampoo
16. You Oughta Be Congratulated – Meadow Lea
19. Happy Little Vegemites – Kraft Vegemite
21. Life. Be In It – Federal Government
33. Up There Cazaly – Australian Football League
41. Hard Yakka – Yakka
47. I Love Aeroplane Jelly – Aeroplane Jelly
49. I Can Feel A XXXX Coming On – Fourex
Or the Top 10 Singaporean jingles, or Japanese jingles, or French jingles?
But here is the million dollar question: These jingles that have become historically synonymous with these brands, who owns the intellectual property rights to them?
Who owns the publishing rights?
And who owns the master recording?
If you have a jingle as part of your advertising, do you know who owns the rights to it?
Could be worthwhile finding out.