How well do the stakeholders within the client organisation and the agency team collaborate? Does your client engage well with your internal teams and do your internal teams work well with each other? Are all parties aligned to delivering consistent performance and results? Contrary to popular belief, or perhaps wishful thinking, collaboration does not just happen. It requires effort and management.
Using the Evalu8ing system, we are able to measure, manage and maximise the level of collaboration, engagement and performance from your client’s marketing stakeholders and other roster agencies. With regular application both agencies and clients have reported significant improvement in behaviour and performance.
With many agencies finding themselves not only working with the client but also along side a large rosters of agencies, one of the key challenges is optimising performance by encouraging engagement and collaboration, especially as other agencies are often competing for a share of the marketing budget. While individual performance is important, the output and outcomes of your agency are dependent on the ability of the marketing team to work with the capabilities of the wider roster. To measure, manage and maximise collaboration, engagement and performance of all the stakeholders in the roster we use the Evalu8ing system.
Performance-managing the roster can be time consuming and difficult. Therefore we are typically engaged to assist in a number of ways, such as:
As independent advisors we are able to provide unbiased, industry-informed advice. We have an intimate understanding and appreciation of the marketing, media and advertising process. We have experience in developing collaborative ways of working between agencies on the roster, both competitive and complementary. This is especially important when defining the rules of engagement for agencies within the same holding group. The Evalu8ing approach provides us with a unique, game-changing approach to fostering collaboration and engagement between agencies and their clients marketing teams.
Read about Stakeholder Engagement & Alignment here
Read more on Collaboration, Engagement & Performance Evaluations for Agencies here
Hear more on Agency Collaboration & Performance from a TrinityP3 expert.