Why you need to review your agency contracts today

Contracts are not the most exciting of documents. But when you consider they set the terms and conditions for possibly millions of dollars in spend you cannot disagree they are important. But often they are overlooked. The fact is that the scope of these relationships are becoming increasingly complex. In media alone, few contracts drafted three years ago would have the clauses to cover programmatic buying and trading desk arrangements. Likewise many agency contracts still struggle with defining a copyright clause that is workable for all involved when it comes to digital programming.