Topic: Aligning your digital marketing to marketing
Date: Wednesday October 21
Time: 13:00 – 14:00 AEST
Presenter: Anton Buchner
Description: As the digital revolution enters yet another new phase, marketers are struggling to keep pace. Over the years many marketers have dabbled in new technologies by setting up silo activity with digital, search, social, mobile & experiential teams. As a result, Data divisions and IT departments have also failed to align to these new demands. We will reveal how leading businesses have broken down silos, allocated business driving objectives, and aligned digital resources and departments around common marketing KPIs.
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