How Marketers Can Validate Agency Promises and Avoid the Pitching Fantasy
The modern agency pitch is supposed to be a rigorous process built on transparency and strategic merit. Yet, for too ...
Managing Marketing: Agency Fee Models You Many Not Have Considered
Here is a question: how many ways can you pay your advertising agency? No, this is not a joke or ...
Managing Marketing: The State Of Pitch Fees, Agency Fees And Payment Terms
Nick Hand, the Senior Financial Consultant at TrinityP3, has managed and negotiated some of the most high-profile agency pitches in ...
Best time to negotiate agency fees – during pitch or post pitch?
There is no right or wrong answer for this. Some people prefer to make their selection on quality and then ...