Media Optimisation – Insights

From budget allocation and targeting to ad placement and messaging, every aspect of your media strategy can be optimized to enhance efficiency and effectiveness. By leveraging data, analytics, and industry best practices, businesses can make informed decisions, allocate resources effectively, and continuously improve their media campaigns.

With TrinityP3’s comprehensive resources, you’ll have the knowledge and tools to fine-tune your media strategies, allocate budgets efficiently, and continuously optimize your campaigns to drive better results.

You can find more information on how we unlock media value here or explore more details and insights below.

Managing Marketing: How You Grow Up Into A Leadership Role In Media

Managing Marketing: How You Grow Up Into A Leadership Role In Media

Jessica Bray is Head of Media at Audience Precision. She is also the daughter of industry veterans Haydon and Kerry ...
Why the Media Pitch trading exercise template needs to go

Why the Media Pitch trading exercise template needs to go

The MFA and AANA pitching guidelines advocate using a trading exercise template. A glorified Excel for completion by agencies asking ...
Managing Marketing: The Challenges And Benefits of Taking Media In-House

Managing Marketing: The Challenges And Benefits of Taking Media In-House

Ben Oliver is the Head of Media at Splash (The in-house agency at Treasury Wine Estates) and someone with first-hand ...
Navigating Media Mix Models, Marketing Mix Models and Multi-touch Attribution Models

Navigating Media Mix Models, Marketing Mix Models and Multi-touch Attribution Models

Media Mix Modelling, Marketing Mix modelling and Multi-Touch Attribution modelling have all been widely discussed and written about in recent ...
Managing Marketing: Trials, Tribulations & Triumphs in Media

Managing Marketing: Trials, Tribulations & Triumphs in Media

Claire Fenner is the newly appointed CEO of Atomic 212, one of Australia's most established media indies. David and Claire ...
Managing Marketing: 20 Years Of Digital Marketing In One Episode

Managing Marketing: 20 Years Of Digital Marketing In One Episode

Sue Blatchford, the co-founder of PayPerClick Australia, is a results-driven digital marketer who has helped build businesses and drive growth ...
Media Agency Contracts may not be worth the paper they are written on

Media Agency Contracts may not be worth the paper they are written on

Hollywood mogul, Sam Goldwyn is famously quoted as saying “A verbal contract is not worth the paper it is written ...
Why getting the commercial relationship right between advertisers and agencies is critical

Why getting the commercial relationship right between advertisers and agencies is critical

Don’t get me wrong, measuring and monitoring the client / agency relationship is important. It is in fact the most ...
KPI measurement

5 ways to make sure you have set the correct digital KPIs

Setting the correct digital KPIs is key whether you are working on an overall marketing brief or a digital specific ...
Why measuring media value is more important than media cost

Why measuring media value is more important than media cost

This is the next in a series of one-minute videos that address one of the many complex challenges facing marketing, ...
Sustainability and the hidden cost of your media inefficiency

Sustainability and the hidden cost of your media inefficiency

For many years, CPM (‘Cost Per Mille’, otherwise known as cost per thousand as a dollar value) has been a ...
Why the media agency ‘Mediapalooza’ could be a huge waste of time

Why the media agency ‘Mediapalooza’ could be a huge waste of time

Do you watch soap operas? Of course you don’t, you’re all busy executives with crippling workloads. But I bet most ...