Managing Marketing: The importance of media agency contracts

Posted on August 17, 2018 by Darren Woolley
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David Angell is Head of Media and General Manager at TrinityP3 and has just started his own podcast called Media Angle where he interviews media influencers on all the media angles. But here he talks with Darren about the role and importance of robust, relevant and rigorous media contracts to ensure transparency, value delivery and performance. Continue reading →

Posted in agency remuneration / compensation, agency search & selection, industry news & trends, marketing procurement, media planning & buying, Podcasts, social media & digital marketing | Comments Off on Managing Marketing: The importance of media agency contracts

Why marketers focus more on creative rather than media challenges

Posted on August 15, 2018 by Julian Barrans
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Are there more brand challenges that need solving by finding that creative ‘big idea’ versus media planning/buying to target better with greater efficiency? There’s no doubt that ideally the brand needs creative and media working hand in hand so it should be both that are focused on to get the strongest result for the business. Continue reading →

Posted in agency solutions, interesting observations, media planning & buying, return on investment, strategic management | Comments Off on Why marketers focus more on creative rather than media challenges

Managing Marketing: How data is making media planning and buying more accountable

Posted on July 27, 2018 by Darren Woolley
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Martin Cass, CEO of MDC Media Partners and Assembly, has a long history of running media agencies. Here he discusses with Darren how after leaving Carat, a year at the Wharton Business School and a meeting with the number crunchers behind ‘Money Ball’ transformed the way they do media at MDC Media Partners today. Continue reading →

Posted in agency remuneration / compensation, data & direct marketing, industry news & trends, media planning & buying, Podcasts, return on investment, social media & digital marketing | Comments Off on Managing Marketing: How data is making media planning and buying more accountable

Important questions before taking media in-house

Posted on July 23, 2018 by Darren Woolley
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In the face of ad fraud, brand safety and viewability issues, many marketers are considering taking some or all of their media in-house. Are you? Technology and media innovation is making this more feasible. But is it right for you? Depending on the market, the size of the media spend and and the media mix, there appears to be four options for advertisers when it comes to media, either in-house or outsourced. Continue reading →

Posted in agency remuneration / compensation, agency search & selection, data & direct marketing, industry news & trends, marketing process optimisation, marketing procurement, media planning & buying, social media & digital marketing | Comments Off on Important questions before taking media in-house

Practical advice on navigating the media supply chain (An interview with David Angell)

Posted on July 11, 2018 by David Angell
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Recently I was interviewed, in my role as Head of Media and General Manager at TrinityP3, by Tracey Porter for an article in Marketing Magazine, the Trust Issue June / July 2018. The interview is provided in full here because it provides a comprehensive view of the practical media advice we provide advertisers and marketers across the globe at TrinityP3. Continue reading →

Posted in agency remuneration / compensation, data & direct marketing, industry news & trends, marketing procurement, media planning & buying, social media & digital marketing, strategic management | Comments Off on Practical advice on navigating the media supply chain (An interview with David Angell)

Managing Marketing: Achieving transparency in the murky digital media supply chain

Posted on July 6, 2018 by Darren Woolley
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Nicole Sheffield is an industry leader in digital media holding roles as the Chief Digital Officer at News Corp Australia and Chair of the IAB. Here Nicole talks with Darren on the changes and challenges in the digital media supply chain, including transparency, measurement and value. All of this made even more complicated by the constant evolving nature of the eco-system and challenging marketers to deliver meaningful results for brands and business. Continue reading →

Posted in data & direct marketing, industry news & trends, marketing procurement, media planning & buying, mobile marketing, Podcasts, social media & digital marketing | Comments Off on Managing Marketing: Achieving transparency in the murky digital media supply chain

Top 5 dumb ways to use data in marketing

Posted on May 4, 2018 by Anton Buchner
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With the implementation of the EU’s General Data Protection Regulation (GDPR), and the Facebook / Cambridge Analytica data scandal, data privacy and usage is a pretty hot topic. So strap yourself in. Here we go. Continue reading →

Posted in agency remuneration / compensation, customer relationship management, data & direct marketing, industry news & trends, interesting observations, iPhone business app, marketing process optimisation, media planning & buying, social media & digital marketing | Comments Off on Top 5 dumb ways to use data in marketing

Managing Marketing: The changing role and challenges facing media agencies

Posted on April 23, 2018 by Darren Woolley
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David Angell is the General Manager and Head of Media at TrinityP3 and here he chats with Darren on the increasingly complex role played by media agencies and the challenges they face in meeting the needs and demands of their advertiser clients. As intermediaries between advertisers and the media providers they are increasingly challenged with not just managing this complex relationship but also contributing to overall marketing performance too. Continue reading →

Posted in agency search & selection, agency solutions, industry news & trends, media planning & buying, Podcasts, social media & digital marketing | Comments Off on Managing Marketing: The changing role and challenges facing media agencies

Digital and Technology alignment – Become an instant expert

Posted on March 19, 2018 by Anton Buchner
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Firstly, we should preface by saying that the digital and technology world has been normal for you, as you were born into it. So for many of you, you may be leading your marketing team on initiatives and ideas. But as you know what is normal now, won’t be normal in the future. The rate of change is getting faster and faster, as we enter the 4th industrial revolution with the advent of robotics, autonomous transport, artificial intelligence, infinite computing, and nanotechnology. Continue reading →

Posted in agency solutions, customer relationship management, data & direct marketing, industry news & trends, media planning & buying, mobile marketing, return on investment, social media & digital marketing, strategic management | Comments Off on Digital and Technology alignment – Become an instant expert

Media performance management – Become an Instant Expert

Posted on March 7, 2018 by David Angell
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If you’re involved with developing, implementing, executing or understanding the effects of advertising campaigns, and particularly the success of a media buy or trade, then the term ‘media performance’ is something you’ll often hear in your career. So following on in our Become an Instant Expert series, we’d like to focus this post on media performance. Continue reading →

Posted in agency solutions, customer relationship management, data & direct marketing, media planning & buying, return on investment, social media & digital marketing | Comments Off on Media performance management – Become an Instant Expert

Prosperity ahead for those marketers who embrace The Year of the Dog

Posted on February 14, 2018 by Darren Woolley
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As we end the year of the Fire Rooster we look forward to the Year of the Earth Dog ahead. While the past year was a time to address the disharmony in the industry, the year ahead looks to be a prosperous time for those marketers who have done the work to transform their approach to their customers. Continue reading →

Posted in customer relationship management, data & direct marketing, industry news & trends, marketing process optimisation, media planning & buying, social media & digital marketing, strategic management | Comments Off on Prosperity ahead for those marketers who embrace The Year of the Dog

Why measuring media value is more important than media cost

Posted on January 19, 2018 by Darren Woolley
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Mega successful investor, Warren Buffet, famous said “Price is what you pay; value is what you get”. But when it comes to media the discussion is almost always about price – price and quantity such as GRP, CMP, Impressions, spots and the like. These are all measures of quantity of media and quantity of audience delivery, but rarely is there a measure of quality. After all, quality of media is a much more difficult attribute to measure or validate. Continue reading →

Posted in industry news & trends, marketing procurement, media planning & buying, social media & digital marketing, strategic management | Comments Off on Why measuring media value is more important than media cost

Managing Marketing: The impact of deregulation on the dramatically changing advertising industry

Posted on January 10, 2018 by Darren Woolley
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Simon Canning is a well-known and highly respected marketing commentator who has worked on both the trade media and agency side for the past 25 years. Here he shares and discusses the changes, but more importantly the key decisions and their impact and implications on the advertising industry today. Continue reading →

Posted in agency remuneration / compensation, agency solutions, interesting observations, marketing procurement, media planning & buying, Podcasts, strategic management | Comments Off on Managing Marketing: The impact of deregulation on the dramatically changing advertising industry

2017 in review and predictions for 2018 from the TrinityP3 marketing management consultants

Posted on December 20, 2017 by TrinityP3 Consultants
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How was your 2017? What were the highlights of the year for you? And what is your top priority for next year? What was the trend that affected marketing this year? And what will most impact marketing in the coming year? As this year comes to a close it is time for reflecting on the year that was and looking towards the year ahead. We put those questions to the TrinityP3 Marketing Management Consultants and here are their answers plus some advice for marketers for the year ahead. Continue reading →

Posted in agency remuneration / compensation, data & direct marketing, green marketing & sustainability, interesting observations, marketing process optimisation, marketing procurement, media planning & buying, social media & digital marketing | Comments Off on 2017 in review and predictions for 2018 from the TrinityP3 marketing management consultants

Something about Facebook all marketers who care about the environment need to know

Posted on December 13, 2017 by Chris Sewell
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Recently we were privileged to have a research project accepted and undertaken by the University of Sydney under their Post Graduate Masters of Sustainability Program. TrinityP3 has been advocating a pivot to a more sustainable approach to marketing and also supplying carbon emission measurement using the CO2counter for over 8 years using our own developed and verified methodology. We felt it would be good to get some up-to-date research from a highly recognized source. Continue reading →

Posted in green marketing & sustainability, industry news & trends, media planning & buying, social media & digital marketing | Comments Off on Something about Facebook all marketers who care about the environment need to know