Do agencies deserve the bad reputation they get?
Take a look at 3 of the headline industry issues where agencies are being held to account, when in actual fact the advertisers should be taking the lead.
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
media planning & buying
Managing Marketing: Data And AI Informed Advertising
Thomas Bertelsen and James Procter discuss the role of data in planning and predicting media performance in this podcast. Take a listen here.
Managing Marketing: Marketing, Investors And The Economy, Stupid
In this podcast we discuss the state of the fragile global economy and the impact of an economic deceleration on the advertising and marketing category. Listen here:
How media agencies can poison the waterhole in a pitch
With price such a driver in the selection of a new agency, some media agencies are using a strategy to effectively poison the waterhole. Details here.
Managing Marketing: Increasing Transparency In Programmatic Media
Dominic Powers, CEO of CtrlShift, talks about improving the efficiency and effectiveness of programmatic media in this podcast. Take a listen here.
Managing Marketing: Marketing For Brands, Growth And Business
Jon Wild discusses lessons from his time at Telstra, HotelClub and Groupon. Hear his thoughts on marketing for brands and driving growth in this podcast.
Solving the big issues facing marketing and procurement
The focus of procurement in marketing has been on reducing cost. Now, with businesses struggling to deliver growth, the focus is turning to value. Or is it?
Managing Marketing: The Value Of Measuring Media Expenditure
In this podcast Jane Ractliffe shares the process and value of measuring media spend and investment across multiple advertising categories. Take a listen.
Managing Marketing: The Relationship Between Media Owners, Agencies And Advertisers
Understand the importance of mutually respectful relationships, not just between agency and client or agency and media but also between advertiser and media
Managing Marketing: Out Of Home Media, Past, Present And Future
Learn about the evolution of the outdoor advertising industry and the impact that digital technology is having, in this podcast with Areef Vohra of Veridooh
Do marketers in Asia face similar marketing challenges to those in the West?
When you consider some of the key marketing challenges that marketers face in the west, you find they often resonate well within Asia too. So what are they?
Managing Marketing: The Changing World Of Media And The Growth Of China
In this podcast Doug Pearce discusses the changing media landscape and the increased complexity in the rapidly growing China market. Take a listen here.
Managing Marketing: The Issues Facing Media Agencies
Simon James-Williams is the Managing Director of Carat ANZ and in this podcast he discusses the issues and challenges facing media agencies. Take a listen.
Managing Marketing: How Programmatic Can Be Used For Good
Simon Larcey of Viztrade talks about how he has developed an end-to-end solution for advertisers to access premium media publisher inventory. Podcast here.
Managing Marketing: The Importance of Leveraging And Optimising Sponsorships
Sandra Wiles is Head of Partnerships at The Media Store. Listen to this podcast as she discusses sponsorships as a brand and business building opportunity