Managing Marketing: Fake news and its impact on news media
Peter Miller chats with Darren on the role of News Media as the fourth estate of democracy and the impact of #FakeNews on news media brands. Listen here.
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
media planning & buying
Going beyond words with Media Agency Transparency
Advertisers are demanding transparency from their media agencies and media providers. But simply saying you are transparent does not make it so. Learn more.
TrinityP3 consultant marketing management predictions for 2019
Here, the TrinityP3 consultants make their predictions for 2019 for marketing management across all disciplines. Right or wrong? Only time will tell.
The Marketing Management Book of the Year is here – 2018 Edition
The TrinityP3 blog has almost 1500 posts covering a wide range of marketing management topics. Here are the top 50 posts of 2018.
Ethics and why it matters in Marketing, Media and Advertising
While you may be thinking how is this relevant for marketing, it is crucial to understand how ethical decision making should be applied. Get started here.
Managing Marketing: Digital media buying and are marketers getting the benefit?
David Angell chats about the evolution of digital trading models and how agencies are changing but advertisers are not taking full advantage of the changes.
Australian Association of National Advertisers (AANA) Reset Marketing 2018
Held at Royal Randwick Racecourse, Sydney, this year’s AANA Reset was a huge success. TrinityP3 was there and here are the highlights from the day.
It’s not who’s to blame for media transparency, it’s who can fix it
Yes the media supply chain is murky, so why are many in the industry pointing the finger at everyone else rather than getting on with fixing the problem?
Addressability – Why is it a big threat to media agencies?
The opportunity to buy media at ‘addressable’ level is growing. But without change to the status quo, addressability could also pose a threat to media agencies. Find out why here.
Why you will always pay less for crappy media
Today digital provides virtually unlimited inventory but predictably most of this is at the crappy end of the value equation. Learn more here.
What comes first in advertising, channel or content?
When developing your marketing communications strategy which do you consider first, the channel or the content? Understand the different approaches here.
Managing Marketing: The importance of media agency contracts
David Angell talks about the importance of robust, relevant and rigorous media contracts to ensure transparency, value delivery and performance. Listen now.
Why marketers focus more on creative rather than media challenges
Are there more brand challenges that need solving by finding that creative ‘big idea’ versus media planning/buying to target better with greater efficiency?
Managing Marketing: How data is making media planning and buying more accountable
A podcast with Martin Cass - learn how a meeting with the number crunchers behind ‘Money Ball’ transformed the way they do media at MDC Media Partners .
Important questions before taking media in-house
In the face of ad fraud, brand safety and viewability issues, many marketers are considering taking some or all of their media in-house. Are you?