Managing Marketing: The changing role and challenges facing media agencies

Posted on April 23, 2018 by Darren Woolley
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David Angell is the General Manager and Head of Media at TrinityP3 and here he chats with Darren on the increasingly complex role played by media agencies and the challenges they face in meeting the needs and demands of their advertiser clients. As intermediaries between advertisers and the media providers they are increasingly challenged with not just managing this complex relationship but also contributing to overall marketing performance too. Continue reading →

Posted in agency search & selection, agency solutions, industry news & trends, media planning & buying, Podcasts, social media & digital marketing | Comments Off on Managing Marketing: The changing role and challenges facing media agencies

Digital and Technology alignment – Become an instant expert

Posted on March 19, 2018 by Anton Buchner
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Firstly, we should preface by saying that the digital and technology world has been normal for you, as you were born into it. So for many of you, you may be leading your marketing team on initiatives and ideas. But as you know what is normal now, won’t be normal in the future. The rate of change is getting faster and faster, as we enter the 4th industrial revolution with the advent of robotics, autonomous transport, artificial intelligence, infinite computing, and nanotechnology. Continue reading →

Posted in agency solutions, customer relationship management, data & direct marketing, industry news & trends, media planning & buying, mobile marketing, return on investment, social media & digital marketing, strategic management | Comments Off on Digital and Technology alignment – Become an instant expert

Media performance management – Become an Instant Expert

Posted on March 7, 2018 by David Angell
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If you’re involved with developing, implementing, executing or understanding the effects of advertising campaigns, and particularly the success of a media buy or trade, then the term ‘media performance’ is something you’ll often hear in your career. So following on in our Become an Instant Expert series, we’d like to focus this post on media performance. Continue reading →

Posted in agency solutions, customer relationship management, data & direct marketing, media planning & buying, return on investment, social media & digital marketing | Comments Off on Media performance management – Become an Instant Expert

Prosperity ahead for those marketers who embrace The Year of the Dog

Posted on February 14, 2018 by Darren Woolley
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As we end the year of the Fire Rooster we look forward to the Year of the Earth Dog ahead. While the past year was a time to address the disharmony in the industry, the year ahead looks to be a prosperous time for those marketers who have done the work to transform their approach to their customers. Continue reading →

Posted in customer relationship management, data & direct marketing, industry news & trends, marketing process optimisation, media planning & buying, social media & digital marketing, strategic management | Comments Off on Prosperity ahead for those marketers who embrace The Year of the Dog

Why measuring media value is more important than media cost

Posted on January 19, 2018 by Darren Woolley
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Mega successful investor, Warren Buffet, famous said “Price is what you pay; value is what you get”. But when it comes to media the discussion is almost always about price – price and quantity such as GRP, CMP, Impressions, spots and the like. These are all measures of quantity of media and quantity of audience delivery, but rarely is there a measure of quality. After all, quality of media is a much more difficult attribute to measure or validate. Continue reading →

Posted in industry news & trends, marketing procurement, media planning & buying, social media & digital marketing, strategic management | Comments Off on Why measuring media value is more important than media cost

Managing Marketing: The impact of deregulation on the dramatically changing advertising industry

Posted on January 10, 2018 by Darren Woolley
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Simon Canning is a well-known and highly respected marketing commentator who has worked on both the trade media and agency side for the past 25 years. Here he shares and discusses the changes, but more importantly the key decisions and their impact and implications on the advertising industry today. Continue reading →

Posted in agency remuneration / compensation, agency solutions, interesting observations, marketing procurement, media planning & buying, Podcasts, strategic management | Comments Off on Managing Marketing: The impact of deregulation on the dramatically changing advertising industry

2017 in review and predictions for 2018 from the TrinityP3 marketing management consultants

Posted on December 20, 2017 by TrinityP3 Consultants
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How was your 2017? What were the highlights of the year for you? And what is your top priority for next year? What was the trend that affected marketing this year? And what will most impact marketing in the coming year? As this year comes to a close it is time for reflecting on the year that was and looking towards the year ahead. We put those questions to the TrinityP3 Marketing Management Consultants and here are their answers plus some advice for marketers for the year ahead. Continue reading →

Posted in agency remuneration / compensation, data & direct marketing, green marketing & sustainability, interesting observations, marketing process optimisation, marketing procurement, media planning & buying, social media & digital marketing | Comments Off on 2017 in review and predictions for 2018 from the TrinityP3 marketing management consultants

Something about Facebook all marketers who care about the environment need to know

Posted on December 13, 2017 by Chris Sewell
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Recently we were privileged to have a research project accepted and undertaken by the University of Sydney under their Post Graduate Masters of Sustainability Program. TrinityP3 has been advocating a pivot to a more sustainable approach to marketing and also supplying carbon emission measurement using the CO2counter for over 8 years using our own developed and verified methodology. We felt it would be good to get some up-to-date research from a highly recognized source. Continue reading →

Posted in green marketing & sustainability, industry news & trends, media planning & buying, social media & digital marketing | Comments Off on Something about Facebook all marketers who care about the environment need to know

The ethics of Client / Agency behaviour: What is acceptable and what is not?

Posted on November 22, 2017 by Darren Woolley
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At the inaugural Mumbrella Asia 360 earlier this month Julian Barrans, Asia Business director and I curated a session on client / agency behaviour based around real life examples of dubious incidents we had either witnessed or had heard about from reliable sources. We put these to the audience to gauge what is acceptable today and what is not. The world of marketing, media and advertising is changing rapidly, especially driven by technology innovation, which is multiplying opportunities and options and magnifying pressure and demands. But has this impacted the way we work together? And if so how? Continue reading →

Posted in agency search & selection, interesting observations, marketing procurement, media planning & buying, television & electronic production | Comments Off on The ethics of Client / Agency behaviour: What is acceptable and what is not?

How TrinityP3 is helping optimise marketing performance through technology – Three case studies

Posted on October 18, 2017 by TrinityP3 Consultants
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Technology platforms, both martech and adtech, provide marketers with the opportunity to be more effective and efficient in their marketing. But technology is said to be moving at click speed and the investment is significant. It is important when investing in marketing technology solutions that the marketer has defined objectives and has a clear view of what success looks like. But, more than this, it is important to take into consideration the current processes that the technology is intended to support and the cultural appetite for change.

We have been involved in helping companies select new technology platforms and tender for new vendors, but we have also worked with organisations that have legacy systems and platforms that are under-performing or not performing at all, and have provided a diagnosis and options for consideration. Also, we have reviewed our clients’ current technology stack to identify optimisation opportunities and assess the organisation’s technology transformation. Each time we bring a totally independent and expert perspective to the process. Here are three case studies of the work we have undertaken providing solutions to marketers’ technology challenges. Continue reading →

Posted in agency search & selection, case studies, customer relationship management, data & direct marketing, industry news & trends, marketing process optimisation, marketing procurement, media planning & buying, social media & digital marketing | Comments Off on How TrinityP3 is helping optimise marketing performance through technology – Three case studies

Managing Marketing: Dealing with the rapidly increasing complexity of the media market

Posted on September 11, 2017 by Darren Woolley
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Scott Hagedorn, CEO of the world’s fastest growing agency, Hearts & Science talks with Darren on the important relationship between science and intuition in advertising, especially for marketers dealing with an increasingly complex world. The similarities and differences between agile marketing and the scientific method and role data play in decision-making. Continue reading →

Posted in customer relationship management, data & direct marketing, industry news & trends, media planning & buying, Podcasts, return on investment | Comments Off on Managing Marketing: Dealing with the rapidly increasing complexity of the media market

Are all your strategies getting in the way of delivering marketing performance?

Posted on August 23, 2017 by Darren Woolley
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As we have shared previously, much of the work we do with our clients is to align their structure and process to effectively deliver their marketing strategy. The starting point in this process is reviewing the agreed strategy so we can determine the requirements of that strategy that need to be delivered to achieve the results or objectives. But with all of the complexity in marketing these days and the diversity of business objectives, especially in larger organisations, that are supported by marketing, we often find there is more than one strategy and often multiple strategies that are misaligned or even worse, in conflict with each other. Continue reading →

Posted in marketing process optimisation, media planning & buying, return on investment, social media & digital marketing, strategic management | Comments Off on Are all your strategies getting in the way of delivering marketing performance?

Managing Marketing: Reviewing the ANA Advertising Financial Management Conference in San Diego

Posted on August 4, 2017 by Darren Woolley
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Lyndon Brill, Senior Consultant at TrinityP3 and Darren discuss the sessions and topics that captured their attention at the annual Advertising Financial Management Conference, this year in San Diego, USA. Covering everything from Block Chain, to Transparency. Bot Fraud to Compensation and more. Continue reading →

Posted in agency remuneration / compensation, industry news & trends, marketing procurement, media planning & buying, Podcasts, return on investment | Comments Off on Managing Marketing: Reviewing the ANA Advertising Financial Management Conference in San Diego

When is the right time to apply the Golden Rule in marketing?

Posted on July 19, 2017 by Darren Woolley
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This is the first in a series of one minute videos that address one of the many complex challenges facing marketing, media and advertising today. The Golden Minute series is an attempt to prove Albert Einstein right when he said “The definition of genius is taking the complex and making it simple”. But he also said “Everything should be made as simple as possible, but not simpler”. So we will leave it for you to judge. Please let us know here if there is a topic you would like us to cover in a Golden Minute. Continue reading →

Posted in agency remuneration / compensation, agency search & selection, interesting observations, marketing procurement, media planning & buying, strategic management | Comments Off on When is the right time to apply the Golden Rule in marketing?

What are the biggest challenges facing marketing today?

Posted on July 12, 2017 by Darren Woolley
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Back in February this year we had our twice yearly get together in Sydney will all the TrinityP3 consultants from around the world, including Michael Farmer, our new Executive Chairman and the author of the best selling book “Madison Avenue Manslaughter”. Every six months we get the gang together to review and discuss the business and plan the future. Last February this conversation led to the changes you see on the TrinityP3.com site today. It was started with a conversation with Michael around the trends and challenges facing CMOs and their organisations, which could be summed up in one word – GROWTH – or more specifically the lack of it. Continue reading →

Posted in agency remuneration / compensation, agency search & selection, data & direct marketing, Evalu8ing - Relationship Performance Monitoring, green marketing & sustainability, interesting observations, marketing process optimisation, marketing procurement, media planning & buying, mobile marketing, print production, social media & digital marketing, television & electronic production | Comments Off on What are the biggest challenges facing marketing today?