Learn from this case study about how an Advertiser and Agency became better aligned, and are now working together more effectively and efficiently.
AI driven modelling has been here for a while and is going to play an increasing role in marketing. Learn why media agencies should give up trying to own it
Recent ThinkTV research shows TV is more effective than other channels in delivery of long term sales. But, what influence is this research likely to have?
Gai Le Roy is CEO of the Interactive Advertising Bureau (IAB Australia) and she shares some of the many challenges they faced in 2020. Take a listen here.
Much is in place to improve transparency now and incrementally over time – but only for those advertisers that care enough to make it happen. Find out more.
In this podcast Mike Wilson talks on the importance of working with great people and how to manage exceptional misfits for outstanding results. Listen here
Understand the 3 key challenges stopping programmatic media from achieving its full potential for advertisers in this podcast with Stephen Wright.
Darren Woolley shares the benefits from re-aligning the needs of advertisers with the opportunities of programmatic. Key issues explained here.
Mark Jarrett shares some of the complex challenges facing advertisers and their media agencies and the approach PHD has taken. Listen to the podcast.
Haydon Bray of Audience Precision explains how their data informed process eliminates the guesswork for marketers identifying their audiences. Podcast here.
There is a need to mitigate risk, but the approach we have seen assumes larger agencies are more likely to weather the economic storm ahead. At what cost?
TV is dead, print is dead, radio is dead and with the Corona virus cinema is also dead, right? Well, not exactly. Here's how to get your media mix right.
In this podcast Meg Gossert shares her experience running an independent media agency and helping her clients grow. Take a listen here.
COVID19 has provided an opportunity to explore the flaws in media buying exercises and propose a better way. Find out more.
Fiona Johnston is the CEO of media agency UM Australia. Listen to this podcast and learn how her belief and purpose has led to amazing results.