Darren is considered a thought leader on all aspects of marketing management. A Problem Solver, Negotiator, Founder & Global CEO of TrinityP3 - Marketing Management Consultants, founding member of the Marketing FIRST Forum and Author. He is also a Past-Chair of the Australian Marketing Institute, Ex-Medical Scientist and Ex-Creative Director. And in his spare time he sleeps. Darren's Bio Here Email: darren@trinityp3.com
Haydon Bray of Audience Precision explains how their data informed process eliminates the guesswork for marketers identifying their audiences. Podcast here.
There is a need to mitigate risk, but the approach we have seen assumes larger agencies are more likely to weather the economic storm ahead. At what cost?
TV is dead, print is dead, radio is dead and with the Corona virus cinema is also dead, right? Well, not exactly. Here's how to get your media mix right.
With so much focus on media agencies and their contracts since the ANA/K2 Intelligence report, you would expect them to be close to perfect now. Is yours?
Last month, ISBA released the findings of their Programmatic Supply Chain Transparency study. We unpack the findings here. Find out what has been achieved.
These plays can be run with marketers’ own analytics to identify websites and apps who are committing fraud. Improve the effectiveness of your campaigns now
A recent study found only 1 in 10 marketers have a working knowledge of what ad fraud is and how it works. If you're one of the other 9, get clued up here.