Managing Marketing: Strategy, Media, Creative and Agency Brands
Emma Montgomery has had global strategic roles at TBWA and Leo Burnett, she reflects on the role of strategy in agencies and marketing in this podcast.
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
media planning & buying
Managing Marketing: Data Ethics, AI and Marketing
In this podcast Jordan Taylor-Bartels talks about the practical and ethical challenges facing marketers in a post-cookie world. Take a listen here.
Managing Marketing: The Cookie Apocalypse, Media Wastage and Independent Agencies
John Vlasakakis, Co-Founder of Next & Co, talks about the value of specialist independent agencies in this podcast. Take a listen.
Managing Marketing: The Changing State of the Media Market
Barry O’Brien talks about changes that have occurred in his media career from his days at Total Advertising up to today at Atomic 212. Listen to the podcast
How a new CMO can make themselves a champion in the first 90 days on the job
There’s one issue that almost all new CMOs could tackle – cleaning up and optimising your programmatic media supply chain. Learn how to do it here.
Managing Marketing: The Missed Opportunities For Agency Efficiency
In this podcast Kylie Sandercock highlights opportunities for advertising and media agencies to improve their efficiency and productivity. Take a listen.
Managing Marketing: Marketing Analytics
Tasman Murray discusses how analytical modelling can refine marketing and customer strategy, advertising deployment and media expenditure. Listen here.
Helping a Property Advertiser and their Media Agency work together more efficiently and effectively – Case study
An advertiser had been with the same agency for over 8 years. Their needs and the media marketplace had changed considerably. Here's how TrinityP3 helped.
Helping a Financial Service Advertiser and their Media Agency work together more efficiently and effectively – Case study
Learn from this case study about how an Advertiser and Agency became better aligned, and are now working together more effectively and efficiently.
AI driven modelling is both present and future – and media agencies should give up the fight to own it
AI driven modelling has been here for a while and is going to play an increasing role in marketing. Learn why media agencies should give up trying to own it
ThinkTV and the Future of TV Advertising – Are we in the future, or the past?
Recent ThinkTV research shows TV is more effective than other channels in delivery of long term sales. But, what influence is this research likely to have?
Managing Marketing: Interactive Advertising Last Year and Next
Gai Le Roy is CEO of the Interactive Advertising Bureau (IAB Australia) and she shares some of the many challenges they faced in 2020. Take a listen here.
Media Agencies and the ACCC – We’re Way Beyond ‘Education’
Much is in place to improve transparency now and incrementally over time – but only for those advertisers that care enough to make it happen. Find out more.
Managing Marketing: Creativity And Innovation In Media
In this podcast Mike Wilson talks on the importance of working with great people and how to manage exceptional misfits for outstanding results. Listen here
Managing Marketing: The Problems With Programmatic
Understand the 3 key challenges stopping programmatic media from achieving its full potential for advertisers in this podcast with Stephen Wright.