Perspective on the digital supply chain debate
Last month, ISBA released the findings of their Programmatic Supply Chain Transparency study. We unpack the findings here. Find out what has been achieved.
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
media planning & buying
Marketers Who Look at their own Analytics Can Solve Most Fraud Themselves
These plays can be run with marketers’ own analytics to identify websites and apps who are committing fraud. Improve the effectiveness of your campaigns now
Digital Ad Fraud is Not a Tech Problem, It’s an Incentives Problem
Why hasn’t ad fraud been solved yet? Because most parties in the current ad-tech ecosystem don’t want it to be. Find out why this is true here.
Digital Ad Fraud 101 for Marketers and Agencies
A recent study found only 1 in 10 marketers have a working knowledge of what ad fraud is and how it works. If you're one of the other 9, get clued up here.
Why media auditing is effectively dead
I am confident that with the recent announcement that Accenture is dropping media auditing, it is fair to say the end is nigh. Find out more here.
Managing Marketing: Innovation And Effectiveness In Marketing
Chris Stephenson, Head of Strategy and Planning APAC at PHD Media talks about defining and delivering effectiveness in marketing. Listen to the podcast here
Hidden Costs of Digital and Social Media
Unrecognised by digital/social enthusiasts, the hidden costs of complexity erode the marketing effectiveness of advertisers and agencies. Find out more.
Managing Marketing: The Growing Problem Of Ad Fraud
Dr. Augustine Fou is an Ad Fraud Investigator. He talks about ad fraud and offers practical solutions for reducing it in this podcast. Take a listen.
Do agencies deserve the bad reputation they get?
Take a look at 3 of the headline industry issues where agencies are being held to account, when in actual fact the advertisers should be taking the lead.
Managing Marketing: Data And AI Informed Advertising
Thomas Bertelsen and James Procter discuss the role of data in planning and predicting media performance in this podcast. Take a listen here.
Managing Marketing: Marketing, Investors And The Economy, Stupid
In this podcast we discuss the state of the fragile global economy and the impact of an economic deceleration on the advertising and marketing category. Listen here:
How media agencies can poison the waterhole in a pitch
With price such a driver in the selection of a new agency, some media agencies are using a strategy to effectively poison the waterhole. Details here.
Managing Marketing: Increasing Transparency In Programmatic Media
Dominic Powers, CEO of CtrlShift, talks about improving the efficiency and effectiveness of programmatic media in this podcast. Take a listen here.
Managing Marketing: Marketing For Brands, Growth And Business
Jon Wild discusses lessons from his time at Telstra, HotelClub and Groupon. Hear his thoughts on marketing for brands and driving growth in this podcast.
Solving the big issues facing marketing and procurement
The focus of procurement in marketing has been on reducing cost. Now, with businesses struggling to deliver growth, the focus is turning to value. Or is it?