Managing Marketing: How Programmatic Can Be Used For Good
Simon Larcey of Viztrade talks about how he has developed an end-to-end solution for advertisers to access premium media publisher inventory. Podcast here.
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
media planning & buying
Managing Marketing: The Importance of Leveraging And Optimising Sponsorships
Sandra Wiles is Head of Partnerships at The Media Store. Listen to this podcast as she discusses sponsorships as a brand and business building opportunity
Managing Marketing: The Role Of Technology In Improving Media Agency Productivity
Tristan Ozinga is the Co-founder and Chief Vision Officer of Advvy. He discusses the transformation occurring within Media Agencies in this podcast.
Why agencies need to think like a perpetual start-up to become more effective
In a turbulent marketplace, you have to think like a perpetual start-up to become more effective. Learn how a successful agency has done this for 20+ years.
Managing Marketing: Specialist Versus Size and Scale When It Comes To Agencies
Andrew Little, CEO of DDB Australia, discusses the changes in the Advertising landscape and the agency responses to those changes. Listen to the podcast here.
Managing Marketing: The Rights And Wrongs Of Media Agency Pitching
Greg ‘Sparrow’ Graham chats with Darren on the media agency pitch process and where agencies and clients get it right and not so right. Take a listen here.
How effectively are you managing your digital marketing?
The buzz around digital marketing sometimes leads to it not being managed as effectively as it can be. Learn how to be more effective with this post.
Managing Marketing: Data In Media, Marketing and CX Management
Steve Sinha on the role and challenges of using data to inform media, marketing and customer experience management. Why the gap between hype and reality?
Top issues facing Australian business leaders in 2019
Digital Transformation, Innovation and Disruption, and Customer Centricity have been identified as key issues facing business leaders. Explore them here.
Managing Marketing: Why Digital Marketing Has Not Lived Up To The Promise
Ilona Evans discusses the role of digital media and digital marketing and the issues and challenges it presents for marketers and advertisers. Listen now.
Managing Marketing: The State Of Media For Independent Agencies
Virginia Hyland talks on the state of media relationships and the role of programmatic, the rise of the small independent agency and more. Listen here.
Managing Marketing: Fake news and its impact on news media
Peter Miller chats with Darren on the role of News Media as the fourth estate of democracy and the impact of #FakeNews on news media brands. Listen here.
Going beyond words with Media Agency Transparency
Advertisers are demanding transparency from their media agencies and media providers. But simply saying you are transparent does not make it so. Learn more.
TrinityP3 consultant marketing management predictions for 2019
Here, the TrinityP3 consultants make their predictions for 2019 for marketing management across all disciplines. Right or wrong? Only time will tell.
The Marketing Management Book of the Year is here – 2018 Edition
The TrinityP3 blog has almost 1500 posts covering a wide range of marketing management topics. Here are the top 50 posts of 2018.