Managing Marketing: Digital media buying and are marketers getting the benefit?
David Angell chats about the evolution of digital trading models and how agencies are changing but advertisers are not taking full advantage of the changes.
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
media planning & buying
Australian Association of National Advertisers (AANA) Reset Marketing 2018
Held at Royal Randwick Racecourse, Sydney, this year’s AANA Reset was a huge success. TrinityP3 was there and here are the highlights from the day.
It’s not who’s to blame for media transparency, it’s who can fix it
Yes the media supply chain is murky, so why are many in the industry pointing the finger at everyone else rather than getting on with fixing the problem?
Addressability – Why is it a big threat to media agencies?
The opportunity to buy media at ‘addressable’ level is growing. But without change to the status quo, addressability could also pose a threat to media agencies. Find out why here.
Why you will always pay less for crappy media
Today digital provides virtually unlimited inventory but predictably most of this is at the crappy end of the value equation. Learn more here.
What comes first in advertising, channel or content?
When developing your marketing communications strategy which do you consider first, the channel or the content? Understand the different approaches here.
Managing Marketing: The importance of media agency contracts
David Angell talks about the importance of robust, relevant and rigorous media contracts to ensure transparency, value delivery and performance. Listen now.
Why marketers focus more on creative rather than media challenges
Are there more brand challenges that need solving by finding that creative ‘big idea’ versus media planning/buying to target better with greater efficiency?
Managing Marketing: How data is making media planning and buying more accountable
A podcast with Martin Cass - learn how a meeting with the number crunchers behind ‘Money Ball’ transformed the way they do media at MDC Media Partners .
Important questions before taking media in-house
In the face of ad fraud, brand safety and viewability issues, many marketers are considering taking some or all of their media in-house. Are you?
Practical advice on navigating the media supply chain (An interview with David Angell)
This interview with David Angell provides a comprehensive view of the practical media advice we provide advertisers trying to navigate the media supply chain.
Managing Marketing: Achieving transparency in the murky digital media supply chain
Nicole Sheffield is the Chief Digital Officer at News Corp Australia. Here she talks about changes and challenges in the digital media supply chain
Top 5 dumb ways to use data in marketing
With the EU’s General Data Protection Regulation and the Facebook / Cambridge Analytica scandal, data usage is a hot topic. View 5 dumb uses of data here.
Managing Marketing: The changing role and challenges facing media agencies
Learn about the increasingly complex role played by media agencies and the challenges they face in meeting the needs and demands of their advertiser clients
Digital and Technology alignment – Become an instant expert
For the fourth post in the Become an Instant Expert series, we have focused on Digital and Technology alignment. Get ahead of the pack here.