Why it is time to recalibrate, reboot and rebuild advertisers’ relationships with programmatic
Darren Woolley shares the benefits from re-aligning the needs of advertisers with the opportunities of programmatic. Key issues explained here.
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
media planning & buying
Managing Marketing: Smart Agency Solutions To Media Challenges
Mark Jarrett shares some of the complex challenges facing advertisers and their media agencies and the approach PHD has taken. Listen to the podcast.
Managing Marketing: Reaching Your Audience With Precision Media
Haydon Bray of Audience Precision explains how their data informed process eliminates the guesswork for marketers identifying their audiences. Podcast here.
Is procurement standing in the way of independent agencies winning larger clients?
There is a need to mitigate risk, but the approach we have seen assumes larger agencies are more likely to weather the economic storm ahead. At what cost?
5 steps to getting your media mix right in 2020
TV is dead, print is dead, radio is dead and with the Corona virus cinema is also dead, right? Well, not exactly. Here's how to get your media mix right.
Managing Marketing: Managing An Independent Media Agency
In this podcast Meg Gossert shares her experience running an independent media agency and helping her clients grow. Take a listen here.
Why the buying exercise is flawed in a media pitch, especially during the COVID-19 pandemic
COVID19 has provided an opportunity to explore the flaws in media buying exercises and propose a better way. Find out more.
Managing Marketing: The Challenges of Managing a Modern Media Agency
Fiona Johnston is the CEO of media agency UM Australia. Listen to this podcast and learn how her belief and purpose has led to amazing results.
Ad Agencies are Complex Businesses. New Metrics are Needed for Improved Management
Agencies have developed hyper-targeted digital executions and ROI tools for clients. But they need to manage their own businesses better. Here's how.
Media Agency Contracts may not be worth the paper they are written on
With so much focus on media agencies and their contracts since the ANA/K2 Intelligence report, you would expect them to be close to perfect now. Is yours?
Perspective on the digital supply chain debate
Last month, ISBA released the findings of their Programmatic Supply Chain Transparency study. We unpack the findings here. Find out what has been achieved.
Marketers Who Look at their own Analytics Can Solve Most Fraud Themselves
These plays can be run with marketers’ own analytics to identify websites and apps who are committing fraud. Improve the effectiveness of your campaigns now
Digital Ad Fraud is Not a Tech Problem, It’s an Incentives Problem
Why hasn’t ad fraud been solved yet? Because most parties in the current ad-tech ecosystem don’t want it to be. Find out why this is true here.
Digital Ad Fraud 101 for Marketers and Agencies
A recent study found only 1 in 10 marketers have a working knowledge of what ad fraud is and how it works. If you're one of the other 9, get clued up here.
Why media auditing is effectively dead
I am confident that with the recent announcement that Accenture is dropping media auditing, it is fair to say the end is nigh. Find out more here.