Why the buying exercise is flawed in a media pitch, especially during the COVID-19 pandemic
COVID19 has provided an opportunity to explore the flaws in media buying exercises and propose a better way. Find out more.
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
media planning & buying
Managing Marketing: The Challenges of Managing a Modern Media Agency
Fiona Johnston is the CEO of media agency UM Australia. Listen to this podcast and learn how her belief and purpose has led to amazing results.
Ad Agencies are Complex Businesses. New Metrics are Needed for Improved Management
Agencies have developed hyper-targeted digital executions and ROI tools for clients. But they need to manage their own businesses better. Here's how.
Media Agency Contracts may not be worth the paper they are written on
With so much focus on media agencies and their contracts since the ANA/K2 Intelligence report, you would expect them to be close to perfect now. Is yours?
Perspective on the digital supply chain debate
Last month, ISBA released the findings of their Programmatic Supply Chain Transparency study. We unpack the findings here. Find out what has been achieved.
Marketers Who Look at their own Analytics Can Solve Most Fraud Themselves
These plays can be run with marketers’ own analytics to identify websites and apps who are committing fraud. Improve the effectiveness of your campaigns now
Digital Ad Fraud is Not a Tech Problem, It’s an Incentives Problem
Why hasn’t ad fraud been solved yet? Because most parties in the current ad-tech ecosystem don’t want it to be. Find out why this is true here.
Digital Ad Fraud 101 for Marketers and Agencies
A recent study found only 1 in 10 marketers have a working knowledge of what ad fraud is and how it works. If you're one of the other 9, get clued up here.
Why media auditing is effectively dead
I am confident that with the recent announcement that Accenture is dropping media auditing, it is fair to say the end is nigh. Find out more here.
Managing Marketing: Innovation And Effectiveness In Marketing
Chris Stephenson, Head of Strategy and Planning APAC at PHD Media talks about defining and delivering effectiveness in marketing. Listen to the podcast here
Hidden Costs of Digital and Social Media
Unrecognised by digital/social enthusiasts, the hidden costs of complexity erode the marketing effectiveness of advertisers and agencies. Find out more.
Managing Marketing: The Growing Problem Of Ad Fraud
Dr. Augustine Fou is an Ad Fraud Investigator. He talks about ad fraud and offers practical solutions for reducing it in this podcast. Take a listen.
Do agencies deserve the bad reputation they get?
Take a look at 3 of the headline industry issues where agencies are being held to account, when in actual fact the advertisers should be taking the lead.
Managing Marketing: Data And AI Informed Advertising
Thomas Bertelsen and James Procter discuss the role of data in planning and predicting media performance in this podcast. Take a listen here.
Managing Marketing: Marketing, Investors And The Economy, Stupid
In this podcast we discuss the state of the fragile global economy and the impact of an economic deceleration on the advertising and marketing category. Listen here: