David has been a media agency practitioner for fifteen years, holding several senior positions in the UK and Australia. During this time, he has worked with a number of blue-chip organisations. David is the General Manager and Head of Media at TrinityP3. He lives in Melbourne with his wife and children.
Ho! Ho! Ho! Santa Claus, the Chief Creative Officer of Christmas knows in media, marketing and advertising, who has been naughty and nice. Find out here.
Emma Montgomery has had global strategic roles at TBWA and Leo Burnett, she reflects on the role of strategy in agencies and marketing in this podcast.
Barry O’Brien talks about changes that have occurred in his media career from his days at Total Advertising up to today at Atomic 212. Listen to the podcast
In this podcast Kylie Sandercock highlights opportunities for advertising and media agencies to improve their efficiency and productivity. Take a listen.
Tasman Murray discusses how analytical modelling can refine marketing and customer strategy, advertising deployment and media expenditure. Listen here.
An advertiser had been with the same agency for over 8 years. Their needs and the media marketplace had changed considerably. Here's how TrinityP3 helped.
AI driven modelling has been here for a while and is going to play an increasing role in marketing. Learn why media agencies should give up trying to own it
Recent ThinkTV research shows TV is more effective than other channels in delivery of long term sales. But, what influence is this research likely to have?
Gai Le Roy is CEO of the Interactive Advertising Bureau (IAB Australia) and she shares some of the many challenges they faced in 2020. Take a listen here.
Much is in place to improve transparency now and incrementally over time – but only for those advertisers that care enough to make it happen. Find out more.