Darren is considered a thought leader on all aspects of marketing management. A Problem Solver, Negotiator, Founder & Global CEO of TrinityP3 - Marketing Management Consultants, founding member of the Marketing FIRST Forum and Author. He is also a Past-Chair of the Australian Marketing Institute, Ex-Medical Scientist and Ex-Creative Director. And in his spare time he sleeps. Darren's Bio Here Email: firstname.lastname@example.org
Chris Stephenson, Head of Strategy and Planning APAC at PHD Media talks about defining and delivering effectiveness in marketing. Listen to the podcast here
Dr. Augustine Fou is an Ad Fraud Investigator. He talks about ad fraud and offers practical solutions for reducing it in this podcast. Take a listen.
Take a look at 3 of the headline industry issues where agencies are being held to account, when in actual fact the advertisers should be taking the lead.
In this podcast we discuss the state of the fragile global economy and the impact of an economic deceleration on the advertising and marketing category. Listen here:
With price such a driver in the selection of a new agency, some media agencies are using a strategy to effectively poison the waterhole. Details here.
Dominic Powers, CEO of CtrlShift, talks about improving the efficiency and effectiveness of programmatic media in this podcast. Take a listen here.
Jon Wild discusses lessons from his time at Telstra, HotelClub and Groupon. Hear his thoughts on marketing for brands and driving growth in this podcast.
The focus of procurement in marketing has been on reducing cost. Now, with businesses struggling to deliver growth, the focus is turning to value. Or is it?
In this podcast Jane Ractliffe shares the process and value of measuring media spend and investment across multiple advertising categories. Take a listen.
Understand the importance of mutually respectful relationships, not just between agency and client or agency and media but also between advertiser and media
Learn about the evolution of the outdoor advertising industry and the impact that digital technology is having, in this podcast with Areef Vohra of Veridooh
When you consider some of the key marketing challenges that marketers face in the west, you find they often resonate well within Asia too. So what are they?