Category: Pitching Search

The hunt for the perfect marketing agency—a partner capable of transforming your brand, driving market share, and delivering measurable results—is one of […]

During my recent sojourn back in agency land, I was heavily involved in pitches. I declined the agency’s involvement in one of […]

Bring diversity, inclusion, philanthropy and environmental sustainability to the agency selection process with the TrinityP3 agency register. Details here.

Global or local? Network or Independent? Here is a quick look at the headline benefits of working with the two types of advertising agency.

If Democrats are having difficulty this election season, does the same problem apply to pitches when the client tries to choose from too many agencies?

It’s important to know what success looks like for both parties in an agency search. What are the considerations when making a list of recommended agencies?

For more than a decade TrinityP3 has been collecting information on agencies using our online Agency Register. It provides TrinityP3 with a single source of data on the market place and is what we use when providing our clients with a market review as part of the tender process to select new agencies. But the TrinityP3 consultants, who regularly meet with these agencies to verify and update the information on the Agency Register were reporting that many of the agencies on the register were too specialist or too small to be under consideration in the larger Agency Of Record tenders we are often commissioned to manage.

In a recent discussion on a creative pitch, the procurement team informed me that they needed to go to open tender as this was the mandated approach for the organisation. I pointed out the short coming of the open tender approach for selecting agencies and provided them this link to this article I had written previously.

But more convincing than all of the reasons not to run an open tender was demonstrating to them the breadth and depth of information we have on thousands of agencies of many different types in the TrinityP3 Agency Register.

When reviewing their agencies, many advertisers ask if they should include the incumbent in the pitch process? They usually express concern that if they do not then the incumbent will “drop the ball” on the account and that perhaps by including the incumbent in the process they can keep them in the process until the end and ensure their full focus and efforts throughout the process.

Size, in agencies, often plays a central role in positioning, and in sense of identity – not just brand identity, but literally the sense of identity felt by the staff. I can only assume that size has been used so much because agencies find it hard to differentiate in other ways – and mind you, I don’t necessarily blame them. It’s damn hard to truly differentiate or achieve genuinely rock-solid positioning for an agency brand.

A marketer was questioning the cost of us providing a market review of agencies suitable for their requirements as they had a […]