Transforming Advertising Production for the 21st Century

Good afternoon everyone. I’m going to have a chat to you about transforming production for the 21st century. So I’ll give you a little bit of background about myself. I’ve been doing production related things for many, many years, going way back to the 70s unfortunately. So I’ve seen a lot of transformation throughout that time, that was the pre digital age and I’ve done that in Europe, all through Asia and in Australia all down the eastern seaboard. So this is a subject I’ve worked with for a long time, most of my career, and it’s transformed many times but hopefully today I can give you some pointers that will help you transform as well. Continue reading

Posted in interesting observations, marketing process optimisation, marketing procurement, print production, return on investment, social media & digital marketing, strategic management, television & electronic production | Comments Off on Transforming Advertising Production for the 21st Century

Managing Marketing – Sustainable marketing, what does it mean for marketers?

Christopher Sewell, Managing Director of the Gaia Partnership chats with Darren on the benefits of sustainable marketing and the opportunities for companies committed to sustainability. But also the challenges and the considerations when embraced as a strategy. Continue reading

Posted in green marketing & sustainability, industry news & trends, Podcasts, print production, return on investment, social media & digital marketing, strategic management | Comments Off on Managing Marketing – Sustainable marketing, what does it mean for marketers?

Bringing outsourced services in-house requires strategic management

The concept of in-house agency services is not new. More than a century ago many advertisers had their advertising services in-house. Retailers especially would often have their advertising department responsible also for the advertising production including advertising, catalogues, point of sale and the like. It only became fashionable in the second half of the 20th Century to outsource this function to external agencies. But it is clear we are witnessing a trend back to in-house services, especially for many of the larger advertisers. Continue reading

Posted in agency solutions, industry news & trends, print production, social media & digital marketing, strategic management, television & electronic production | Comments Off on Bringing outsourced services in-house requires strategic management

Why it is time to bring your advertising production into the 21st Century

Looking back over the past 15 years (and even the last 9 years of this blog) it is clear that while the advertising industry embraces some technology advances (such as the digital pre-press process), they can be incredibly slow at embracing those that deliver efficiencies to the advertiser (such as giving up film for digital broadcast). Continue reading

Posted in agency solutions, interesting observations, marketing procurement, print production, television & electronic production | Comments Off on Why it is time to bring your advertising production into the 21st Century

Getting smart about a neglected part of marketing management

It’s the curse of many a right-brained marketer to be drawn to the shiny and new. We’re all guilty of it to an extent, if we’re honest. It feels much more exciting as a day job to be dealing with the marketing possibilities, innovation and general sexiness of digital channels or social media than to turn our attention to, for instance, the somewhat less racy world of print buying. Continue reading

Posted in marketing process optimisation, print production, return on investment, strategic management | Comments Off on Getting smart about a neglected part of marketing management

How to stop driving your graphic designer crazy

I love working with my clients. Helping them realise their design needs. Visually representing their brand or communication strategy. But sometimes it drives me crazy. I understand that graphic design has its own language that is often foreign to my clients. And I know they sometimes look at me like I am speaking a totally foreign language. Sure, we use words like Widow, Orphan, Hanging, Bullet, Bleed, and Ligature every day. But that does not mean we are murderous lunatics or sadistic predators. It is just the language of graphic design and production. Continue reading

Posted in interesting observations, print production, social media & digital marketing | Comments Off on How to stop driving your graphic designer crazy

The secret to transitioning from print to digital media

Share69 Tweet +111 Share9Shares 89This post is by Chris Sewell, Business Director at TrinityP3. Chris has a wide ranging knowledge of all areas of the advertising and procurement world and specializes in helping companies understand the environmental impact of their marketing spend. Now … Continue reading

Posted in agency search & selection, green marketing & sustainability, marketing procurement, print production, social media & digital marketing | Comments Off on The secret to transitioning from print to digital media

The Marketing Management Book of the Year – 2014 edition

Share74 Tweet +19 Share14Shares 97This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

Posted in agency remuneration / compensation, agency search & selection, customer relationship management, data & direct marketing, Evalu8ing - Relationship Performance Monitoring, industry news & trends, marketing process optimisation, marketing procurement, media planning & buying, print production, resource rate calculator, return on investment, social media & digital marketing, strategic management, television & electronic production | Comments Off on The Marketing Management Book of the Year – 2014 edition

3 questions for multichannel marketing expert – Lydia Feely

Share51 Tweet +19 Share7Shares 67This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

Posted in marketing process optimisation, media planning & buying, mobile marketing, print production, social media & digital marketing, strategic management, television & electronic production | Comments Off on 3 questions for multichannel marketing expert – Lydia Feely

Why lower agency retainers lead to higher production costs

Share96 Tweet +16 Share9Shares 111This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

Posted in agency remuneration / compensation, marketing procurement, print production, television & electronic production | Comments Off on Why lower agency retainers lead to higher production costs