Christopher Sewell is a TrinityP3 Business Director specializing in helping companies understand the environmental impact of their marketing spend. He is also the CEO of The Gaia Partnership who is building an on-line application ‘CO2counter’ to measure carbon emissions in all forms of marketing communications. Read his full bio here
Linking environmental responsibility with marketing activity has been put in the 'too hard' basket. Learn about the impacts of in-store advertising here.
What are the drivers behind the latest focus on advertising production and why is it now that the category appears to be getting disrupted? Find out here:
Marketing and advertising are in the communications business, right? You would think we have this communicating thing down pat but these 3 tales suggest not.
Marketing is in a very different place to where it was a few years ago. The challenges have certainly increased. Is your marketing challenge solution here?
A webinar on the current production challenges that marketers face, diving deep into the various media channels. Future proof your production approach today.
Green washing and offsetting are things of the past. Get clear on what sustainable marketing is, its benefits and the reasons for using it as a strategy.
In most organisations there are big opportunities for cost savings in the area of print buying. Here are 3 examples of areas that are often poorly managed.
Graphic design has its own language that is often foreign to many clients. Before you drive your designer crazy, here are a few ways to learn designer speak.