Three amazingly true tales of where client agency communications have gone wrong

Posted on June 29, 2018 by Darren Woolley
Share
+1
Share11
Shares 38

Marketing and advertising are in the communications business, right? Where we communicate with an audience to persuade them to do something like thinking positively about our brand, placing our brand on the consideration list or even buying the brand next time they are shopping. So you would think as professional communication people we would have this communicating thing down pat. Continue reading →

Posted in agency solutions, interesting observations, marketing process optimisation, marketing procurement, print production, television & electronic production | Comments Off on Three amazingly true tales of where client agency communications have gone wrong

What are the biggest challenges facing marketing today?

Posted on July 12, 2017 by Darren Woolley
Share95
+110
Share12
Shares 202

Back in February this year we had our twice yearly get together in Sydney will all the TrinityP3 consultants from around the world, including Michael Farmer, our new Executive Chairman and the author of the best selling book “Madison Avenue Manslaughter”. Every six months we get the gang together to review and discuss the business and plan the future. Last February this conversation led to the changes you see on the TrinityP3.com site today. It was started with a conversation with Michael around the trends and challenges facing CMOs and their organisations, which could be summed up in one word – GROWTH – or more specifically the lack of it. Continue reading →

Posted in agency remuneration / compensation, agency search & selection, data & direct marketing, Evalu8ing - Relationship Performance Monitoring, green marketing & sustainability, interesting observations, marketing process optimisation, marketing procurement, media planning & buying, mobile marketing, print production, social media & digital marketing, television & electronic production | Comments Off on What are the biggest challenges facing marketing today?

Transforming Advertising Production for the 21st Century

Posted on April 11, 2016 by Chris Sewell
Share97
+114
Share7
Shares 136

Good afternoon everyone. I’m going to have a chat to you about transforming production for the 21st century. So I’ll give you a little bit of background about myself. I’ve been doing production related things for many, many years, going way back to the 70s unfortunately. So I’ve seen a lot of transformation throughout that time, that was the pre digital age and I’ve done that in Europe, all through Asia and in Australia all down the eastern seaboard. So this is a subject I’ve worked with for a long time, most of my career, and it’s transformed many times but hopefully today I can give you some pointers that will help you transform as well. Continue reading →

Posted in interesting observations, marketing process optimisation, marketing procurement, print production, return on investment, social media & digital marketing, strategic management, television & electronic production | Comments Off on Transforming Advertising Production for the 21st Century

Managing Marketing – Sustainable marketing, what does it mean for marketers?

Posted on November 20, 2015 by Darren Woolley
Share55
+113
Share16
Shares 84

Christopher Sewell, Managing Director of the Gaia Partnership chats with Darren on the benefits of sustainable marketing and the opportunities for companies committed to sustainability. But also the challenges and the considerations when embraced as a strategy. Continue reading →

Posted in green marketing & sustainability, industry news & trends, Podcasts, print production, return on investment, social media & digital marketing, strategic management | Comments Off on Managing Marketing – Sustainable marketing, what does it mean for marketers?

Bringing outsourced services in-house requires strategic management

Posted on October 16, 2015 by Darren Woolley
Share89
+113
Share9
Shares 111

The concept of in-house agency services is not new. More than a century ago many advertisers had their advertising services in-house. Retailers especially would often have their advertising department responsible also for the advertising production including advertising, catalogues, point of sale and the like. It only became fashionable in the second half of the 20th Century to outsource this function to external agencies. But it is clear we are witnessing a trend back to in-house services, especially for many of the larger advertisers. Continue reading →

Posted in agency solutions, industry news & trends, print production, social media & digital marketing, strategic management, television & electronic production | Comments Off on Bringing outsourced services in-house requires strategic management

Why it is time to bring your advertising production into the 21st Century

Posted on October 9, 2015 by Darren Woolley
Share126
+111
Share10
Shares 147

Looking back over the past 15 years (and even the last 9 years of this blog) it is clear that while the advertising industry embraces some technology advances (such as the digital pre-press process), they can be incredibly slow at embracing those that deliver efficiencies to the advertiser (such as giving up film for digital broadcast). Continue reading →

Posted in agency solutions, interesting observations, marketing procurement, print production, television & electronic production | Comments Off on Why it is time to bring your advertising production into the 21st Century

Getting smart about a neglected part of marketing management

Posted on September 4, 2015 by Nathan Hodges
Share85
+14
Share
Shares 89

It’s the curse of many a right-brained marketer to be drawn to the shiny and new. We’re all guilty of it to an extent, if we’re honest. It feels much more exciting as a day job to be dealing with the marketing possibilities, innovation and general sexiness of digital channels or social media than to turn our attention to, for instance, the somewhat less racy world of print buying. Continue reading →

Posted in marketing process optimisation, print production, return on investment, strategic management | Comments Off on Getting smart about a neglected part of marketing management

How to stop driving your graphic designer crazy

Posted on April 29, 2015 by Zoey Cheng
Share92
+110
Share16
Shares 118

I love working with my clients. Helping them realise their design needs. Visually representing their brand or communication strategy. But sometimes it drives me crazy. I understand that graphic design has its own language that is often foreign to my clients. And I know they sometimes look at me like I am speaking a totally foreign language. Sure, we use words like Widow, Orphan, Hanging, Bullet, Bleed, and Ligature every day. But that does not mean we are murderous lunatics or sadistic predators. It is just the language of graphic design and production. Continue reading →

Posted in interesting observations, print production, social media & digital marketing | Comments Off on How to stop driving your graphic designer crazy

The secret to transitioning from print to digital media

Posted on February 16, 2015 by Chris Sewell
Share69
+111
Share9
Shares 89

Share69 Tweet +111 Share9Shares 89This post is by Chris Sewell, Business Director at TrinityP3. Chris has a wide ranging knowledge of all areas of the advertising and procurement world and specializes in helping companies understand the environmental impact of their marketing spend. Now … Continue reading →

Posted in agency search & selection, green marketing & sustainability, marketing procurement, print production, social media & digital marketing | Comments Off on The secret to transitioning from print to digital media

The Marketing Management Book of the Year – 2014 edition

Posted on November 21, 2014 by Darren Woolley
Share74
+19
Share14
Shares 97

Share74 Tweet +19 Share14Shares 97This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading →

Posted in agency remuneration / compensation, agency search & selection, customer relationship management, data & direct marketing, Evalu8ing - Relationship Performance Monitoring, industry news & trends, marketing process optimisation, marketing procurement, media planning & buying, print production, resource rate calculator, return on investment, social media & digital marketing, strategic management, television & electronic production | Comments Off on The Marketing Management Book of the Year – 2014 edition

3 questions for multichannel marketing expert – Lydia Feely

Posted on September 22, 2014 by Darren Woolley
Share51
+19
Share7
Shares 67

Share51 Tweet +19 Share7Shares 67This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading →

Posted in marketing process optimisation, media planning & buying, mobile marketing, print production, social media & digital marketing, strategic management, television & electronic production | Comments Off on 3 questions for multichannel marketing expert – Lydia Feely

Why lower agency retainers lead to higher production costs

Posted on August 13, 2014 by Darren Woolley
Share96
+16
Share9
Shares 111

Share96 Tweet +16 Share9Shares 111This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading →

Posted in agency remuneration / compensation, marketing procurement, print production, television & electronic production | Comments Off on Why lower agency retainers lead to higher production costs

3 questions for TrinityP3 production management expert: Jodi Randall

Posted on July 28, 2014 by Darren Woolley
Share48
+18
Share8
Shares 64

Share48 Tweet +18 Share8Shares 64This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading →

Posted in marketing procurement, print production, social media & digital marketing, television & electronic production | Comments Off on 3 questions for TrinityP3 production management expert: Jodi Randall

2014 ANA Advertising Financial Management Conference – a comprehensive review

Posted on May 14, 2014 by Darren Woolley
Share143
+18
Share7
Shares 158

Share143 Tweet +18 Share7Shares 158This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading →

Posted in agency remuneration / compensation, agency search & selection, agency solutions, data & direct marketing, industry news & trends, marketing process optimisation, marketing procurement, media planning & buying, mobile marketing, print production, return on investment, social media & digital marketing, strategic management, television & electronic production | Comments Off on 2014 ANA Advertising Financial Management Conference – a comprehensive review

Top 25 TrinityP3 strategic marketing management posts of 2013

Posted on January 6, 2014 by Darren Woolley
Share48
+110
Share13
Shares 71

Share48 Tweet +110 Share13Shares 71This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading →

Posted in agency remuneration / compensation, agency search & selection, agency solutions, customer relationship management, data & direct marketing, Evalu8ing - Relationship Performance Monitoring, industry news & trends, interesting observations, marketing process optimisation, marketing procurement, media planning & buying, mobile marketing, print production, return on investment, social media & digital marketing, strategic management, television & electronic production | Comments Off on Top 25 TrinityP3 strategic marketing management posts of 2013