Managing Marketing: The New Role of Transcreation
Philip Hwang and Michael Vaudrey of SGK, a global brand experience company, discuss the role of transcreation globally in this podcast. Listen to them here.
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
print production
The environmental impacts of in-store advertising
Linking environmental responsibility with marketing activity has been put in the 'too hard' basket. Learn about the impacts of in-store advertising here.
Managing Marketing: New ways of working with creative and production people
Listen to Anne Miles' vision of how marketers can work more directly with creative and production people without the layers of administration.
Top 10 reasons advertising production is the new cost focus for marketers
What are the drivers behind the latest focus on advertising production and why is it now that the category appears to be getting disrupted? Find out here:
Three amazingly true tales of where client agency communications have gone wrong
Marketing and advertising are in the communications business, right? You would think we have this communicating thing down pat but these 3 tales suggest not.
What are the biggest challenges facing marketing today?
Marketing is in a very different place to where it was a few years ago. The challenges have certainly increased. Is your marketing challenge solution here?
Transforming Advertising Production for the 21st Century
A webinar on the current production challenges that marketers face, diving deep into the various media channels. Future proof your production approach today.
Managing Marketing – Sustainable marketing, what does it mean for marketers?
Green washing and offsetting are things of the past. Get clear on what sustainable marketing is, its benefits and the reasons for using it as a strategy.
Bringing outsourced services in-house requires strategic management
More companies are looking to bring their outsourced agency services in-house but many are missing several vital parts of the process. Read more here:
Why it is time to bring your advertising production into the 21st Century
There are 3 aspects of the current advertising production process that are anachronistic in the digital technology age. Is it time you caught up?
Getting smart about a neglected part of marketing management
In most organisations there are big opportunities for cost savings in the area of print buying. Here are 3 examples of areas that are often poorly managed.
How to stop driving your graphic designer crazy
Graphic design has its own language that is often foreign to many clients. Before you drive your designer crazy, here are a few ways to learn designer speak.
The secret to transitioning from print to digital media
The transition from print to digital can be a difficult and sometimes expensive one. Here is how one company managed the process successfully.
The Marketing Management Book of the Year – 2014 edition
Here it is at last - the much anticipated follow up to the marketing management book of the year 2013. Get your 2014 dose of thought leadership here:
3 questions for multichannel marketing expert – Lydia Feely
What are the biggest challenges marketers face when developing multichannel campaigns? Multichannel marketing expert Lydia Feely shares insights.