Category Archives: print production

What are the biggest challenges facing marketing today?

Posted on July 12, 2017 by Darren Woolley

Back in February this year we had our twice yearly get together in Sydney will all the TrinityP3 consultants from around the world, including Michael Farmer, our new Executive Chairman and the author of the best selling book “Madison Avenue Manslaughter”. Every six months we get the gang together to review and discuss the business and plan the future. Last February this conversation led to the changes you see on the TrinityP3.com site today. It was started with a conversation with Michael around the trends and challenges facing CMOs and their organisations, which could be summed up in one word – GROWTH – or more specifically the lack of it. Continue reading →

Posted in agency remuneration / compensation, agency search & selection, data & direct marketing, Evalu8ing - Relationship Performance Monitoring, green marketing & sustainability, interesting observations, marketing process optimisation, marketing procurement, media planning & buying, mobile marketing, print production, social media & digital marketing, television & electronic production | Comments Off

Transforming Advertising Production for the 21st Century

Posted on April 11, 2016 by Chris Sewell

Good afternoon everyone. I’m going to have a chat to you about transforming production for the 21st century. So I’ll give you a little bit of background about myself. I’ve been doing production related things for many, many years, going way back to the 70s unfortunately. So I’ve seen a lot of transformation throughout that time, that was the pre digital age and I’ve done that in Europe, all through Asia and in Australia all down the eastern seaboard. So this is a subject I’ve worked with for a long time, most of my career, and it’s transformed many times but hopefully today I can give you some pointers that will help you transform as well. Continue reading →

Posted in interesting observations, marketing process optimisation, marketing procurement, print production, return on investment, social media & digital marketing, strategic management, television & electronic production | Comments Off

Why it is time to bring your advertising production into the 21st Century

Posted on October 9, 2015 by Darren Woolley

Looking back over the past 15 years (and even the last 9 years of this blog) it is clear that while the advertising industry embraces some technology advances (such as the digital pre-press process), they can be incredibly slow at embracing those that deliver efficiencies to the advertiser (such as giving up film for digital broadcast). Continue reading →

Posted in agency solutions, interesting observations, marketing procurement, print production, television & electronic production | Comments Off

Getting smart about a neglected part of marketing management

Posted on September 4, 2015 by Nathan Hodges

It’s the curse of many a right-brained marketer to be drawn to the shiny and new. We’re all guilty of it to an extent, if we’re honest. It feels much more exciting as a day job to be dealing with the marketing possibilities, innovation and general sexiness of digital channels or social media than to turn our attention to, for instance, the somewhat less racy world of print buying. Continue reading →

Posted in marketing process optimisation, print production, return on investment, strategic management | Comments Off

The Marketing Management Book of the Year – 2014 edition

Posted on November 21, 2014 by Darren Woolley

Share Tweet +1 ShareThis post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, search … Continue reading →

Posted in agency remuneration / compensation, agency search & selection, customer relationship management, data & direct marketing, Evalu8ing - Relationship Performance Monitoring, industry news & trends, marketing process optimisation, marketing procurement, media planning & buying, print production, resource rate calculator, return on investment, social media & digital marketing, strategic management, television & electronic production | Comments Off

Why lower agency retainers lead to higher production costs

Posted on August 13, 2014 by Darren Woolley

Posted in agency remuneration / compensation, marketing procurement, print production, television & electronic production | Comments Off

2014 ANA Advertising Financial Management Conference – a comprehensive review

Posted on May 14, 2014 by Darren Woolley

Posted in agency remuneration / compensation, agency search & selection, agency solutions, data & direct marketing, industry news & trends, marketing process optimisation, marketing procurement, media planning & buying, mobile marketing, print production, return on investment, social media & digital marketing, strategic management, television & electronic production | Comments Off

Are you getting value from your agency production services?

Posted on October 9, 2013 by Jodi Randall

Share Tweet +1 ShareThis post is by Jodi Randall, senior consultant with TrinityP3. Jodi is an ATL & BTL production management specialist with extensive experience and brings a wealth of knowledge and insight into production efficiencies and effectiveness across the breadth of production services. … Continue reading →