Managing Marketing: Advertising, Marketing and Business Management
Hamish Thomson shares his insights from a career that started in advertising in the UK and took him across to marketing at Reebok and Mars. Podcast here.
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
return on investment
Managing Marketing: The How, What And Where Of In-House Agencies
Chris Maxwell, Australia’s leading in-house agency specialist, talks about the challenges and benefits of in-housing in this podcast. Take a listen.
Managing Marketing: Strategy, Creativity and Where it all Went Wrong
Eaon Prichard is a Global Strategy Consultant and Author. He talks about the process of writing his books in this podcast. Take a listen here.
2020 was the Year of Science. Could 2021 be the Year of Marketing?
Science made huge strides forward in 2020, energised by the unprecedented effort to develop vaccines for Covid-19. Could marketing similarly up its game?
Does this New Year require new thinking around your marketing approach?
In this new year, what can help you decomplex the complexity you face as a marketer, delivering the best marketing approach? Find out here.
The Simple Question at the Heart of Brand Differentiation and why too few marketers are asking it
One simple question lies at the heart of marketing strategy and communications. You can’t optimise brand differentiation without knowing the answer...
What does your business do to support Mature Workers?
Mature workers are the heart and lungs of the TrinityP3 business. They are the engine that makes the business concept work. Find out more here.
Why it is time to recalibrate, reboot and rebuild advertisers’ relationships with programmatic
Darren Woolley shares the benefits from re-aligning the needs of advertisers with the opportunities of programmatic. Key issues explained here.
Post-COVID Forecast: A Resurgence of Marketing and the Beginning of the End for Madison Avenue’s Manslaughter
COVID made things worse for marketing in 2020. This is about to change, as marketers confront the failures of the past decade and set a new course.
Six ways TrinityP3 adds value for marketers beyond just solving challenges
Our ways of working add up to a dizzying cocktail that helps reduce the complexity you face as a marketer. Find out exactly how we add that value.
David against Covid: More Marketing performance with less budget
Marketing managers must adapt their strategies with less budget. Like David, they must defeat the great Covid with a surgical throw of accuracy. But how?
Managing Marketing: The Crisis In The Loss Of Creative Confidence
Nick Cummins shares his experience as an agency creative and discusses the driving role insecurity plays with creativity. Listen to the podcast here.
Cost-cutting is a ‘coping’ strategy — but it is no substitute for effective marketing
Cost reduction was meant to be a temporary fix, not a long-term strategy. It’s time to become ‘strategic’ and focus less on tactical thinking. Details here.
What I have learned in 4 months of piloting a mentoring program for the whole marketing industry
We have been piloting an industry based mentoring scheme for Australian marketing. Find out what we've learned and how you can get involved here.
Managing Marketing: Branded Merchandise, Product Safety and Supply Chain Ethics
Learn about the significant risks associated with Branded Merchandise and Promotions Products in regards to safety, in this podcast with Adrian Davidson.