Managing Marketing: The Power Of Experience
Meredith Cranmer tries to clarify the confusions that often arise in the space between Public Relations, Events, Sponsorship and Experiential. Listen here.
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Global Marketing
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Global Marketing
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Marketers Who Look at their own Analytics Can Solve Most Fraud Themselves
These plays can be run with marketers’ own analytics to identify websites and apps who are committing fraud. Improve the effectiveness of your campaigns now
Managing Marketing Costs for 2020
Post Covid Marketing budgets are not just going to be smaller. They are going to be far more important. So here are the 3 steps a marketing team must take
You Paid for Fraud Detection, But What are the Blindspots the Tech can’t see?
Most marketers have ad fraud detection technologies, but does that mean you are free from digital ad fraud and other issues like brand safety? Find out here
Managing Marketing: Intellectual Property and Innovation
In this podcast Audrey Dauvet talks about protecting innovative ideas and products and shares the challenges of protecting IP globally. Listen here.
Managing Marketing: Making Older Women Uninvisible In Business
Jane Evans founded the Uninvisibility Project because at a certain age she became invisible in the media, entertainment and her career. Her Podcast is here.
Can Zero Based Budgeting spiral marketing budgets to zero?
The point of Zero-Based Budgeting isn't to end at zero, but to start there and build up. Why do marketers associate it with reducing the budget to zero?
Has your CEO set up your marketing team to fail rather than succeed?
Marketing can be positioned within an organisation to provide strategic leadership, act as a valued colleague or be a service provider. What's your setup?
Troubled economic times are the best time to build a brand
As coronavirus spreads, supply chains get disrupted, and more events are cancelled, the probability of a recession looms. But what are the opportunities?
Managing Marketing: Marketing And Sports Sponsorship
Nick Hockley talks about the changing face of sports sponsorship and the increasing opportunities for organisations in this podcast. Take a listen here.
When did advertising forget its brand purpose?
Once you lose focus on your purpose and reduce your offering to capabilities and features, how quick is it for you to be commoditised? Here's a better way.
Astute Advice for Young Creatives … From a Century Ago
Restoring business health should be the top priority at most agencies. Creativity is all well and good. But do you know anything about running a business?
Managing Marketing: Data And AI Informed Advertising
Thomas Bertelsen and James Procter discuss the role of data in planning and predicting media performance in this podcast. Take a listen here.
Managing Marketing: How To Solve Business Problems Through AI Technology
Jay Henderson talks about how machine learning algorithms should be seen as working together with marketers. Listen to the podcast here.
Managing Marketing: Realising The Full Value Of Customer Experience With AI (Artificial Intelligence)
Listen to this podcast where Brad Bennett talks about how his tech background is helping him shape customer focussed marketing solutions in the arena of AI.