The marketing plan/budget….when does it cease being a plan, or just a budget and start to become reality?
You need to start now if you don't want Q1 to come and go with no shift in the marketing plan and budget. What needs to happen?
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
return on investment
Managing Marketing: The need for short, medium and long term strategy
In this podcast Mari Kauppinen explains the need for marketers to take a short, medium and long-term view of their strategy. Listen to it here.
The Marketing Management Book of the Year is here – 2018 Edition
The TrinityP3 blog has almost 1500 posts covering a wide range of marketing management topics. Here are the top 50 posts of 2018.
Managing Marketing: New ways of working with creative and production people
Listen to Anne Miles' vision of how marketers can work more directly with creative and production people without the layers of administration.
Joining the dots between the latest findings in advertising and marketing effectiveness
If you distilled nearly 30 different major works on everything from behavioural economics, to media and creative effectiveness what would the insights be?
How to evaluate if your corporate sponsorships are really worth it
How can a corporation evaluate how much their sponsorships are really worth? Measuring sponsorship isn’t an exact science so here are some starting points.
3 essential questions to guide your content marketing
Content marketing isn't new, it has been around for centuries but technology has made it much more accessible. So why do so many marketers struggle with it?
Australian Association of National Advertisers (AANA) Reset Marketing 2018
Held at Royal Randwick Racecourse, Sydney, this year’s AANA Reset was a huge success. TrinityP3 was there and here are the highlights from the day.
Top down or bottom up budgeting – which one is best?
How do you calculate your budget? Top down where you start with a number and work out how to spend it? Or bottom up where you start from zero and build up?
Why you will always pay less for crappy media
Today digital provides virtually unlimited inventory but predictably most of this is at the crappy end of the value equation. Learn more here.
Who really wins at advertising creative award shows?
Who are the big winners at this year’s Creative Award shows? If you said the agencies, you’re wrong. Find out who the real winners are in this post.
Why marketers focus more on creative rather than media challenges
Are there more brand challenges that need solving by finding that creative ‘big idea’ versus media planning/buying to target better with greater efficiency?
Why business needs to radically rethink marketing structures
In today's landscape, efficiency should not be a standalone strategy. Get insights into how marketing should structure itself across and within teams here.
Managing Marketing: How data is making media planning and buying more accountable
A podcast with Martin Cass - learn how a meeting with the number crunchers behind ‘Money Ball’ transformed the way they do media at MDC Media Partners .
Does your marketing structure support your marketing strategy anymore?
Now more than ever, strategy driving structure is critical at the more dynamic functional level, particularly marketing. Avoid pitfalls and get it right.