Listen to this podcast where Brad Bennett talks about how his tech background is helping him shape customer focussed marketing solutions in the arena of AI.
In this podcast we discuss the state of the fragile global economy and the impact of an economic deceleration on the advertising and marketing category. Listen here:
Adrian Jenkins is Founder of a specialist audit company with a focus on marketing and advertising. He talks about the various types of audits here.
Christian Bartens talks on the use of data in marketing plus new opportunities to use data to inform and align businesses to performance. Listen here.
In this podcast Joe Pullos of Spikes Asia talks on the importance of creativity in advertising, marketing and solving business problems. Take a listen here.
The advertising industry loves to perpetuate the myth that half of its spend is wasted. Why is this the case and is even more spend wasted in 2019?
Experiencing the two extremes of the corporate world - startups and large corporates - offers some valuable lessons for marketers, as this post highlights.
In the manufacturing and distribution industries, procurement improved quality and lowered costs. Why has the opposite occurred in the media industry?
Jon Wild discusses lessons from his time at Telstra, HotelClub and Groupon. Hear his thoughts on marketing for brands and driving growth in this podcast.
The focus of procurement in marketing has been on reducing cost. Now, with businesses struggling to deliver growth, the focus is turning to value. Or is it?
The industry myth that creativity is all that matters is being replaced by the recognition that consulting-like disciplines are needed. Find out more.
When you consider some of the key marketing challenges that marketers face in the west, you find they often resonate well within Asia too. So what are they?
In this podcast Doug Pearce discusses the changing media landscape and the increased complexity in the rapidly growing China market. Take a listen here.
With marketing outputs and deliverables on the rise, it is important for marketers to prioritise the demands on marketing. Learn from these case studies.
Listen to this podcast and gain insight into the opportunities and key considerations for your organisation to transact with your customers online.