Astute Advice for Young Creatives … From a Century Ago
Restoring business health should be the top priority at most agencies. Creativity is all well and good. But do you know anything about running a business?
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
return on investment
Managing Marketing: Data And AI Informed Advertising
Thomas Bertelsen and James Procter discuss the role of data in planning and predicting media performance in this podcast. Take a listen here.
Managing Marketing: How To Solve Business Problems Through AI Technology
Jay Henderson talks about how machine learning algorithms should be seen as working together with marketers. Listen to the podcast here.
Managing Marketing: Realising The Full Value Of Customer Experience With AI (Artificial Intelligence)
Listen to this podcast where Brad Bennett talks about how his tech background is helping him shape customer focussed marketing solutions in the arena of AI.
Managing Marketing: Marketing, Investors And The Economy, Stupid
In this podcast we discuss the state of the fragile global economy and the impact of an economic deceleration on the advertising and marketing category. Listen here:
Managing Marketing: The Role Of Audits In Marketing And Advertising
Adrian Jenkins is Founder of a specialist audit company with a focus on marketing and advertising. He talks about the various types of audits here.
Managing Marketing: Data, AI And Agile Business Practices
Christian Bartens talks on the use of data in marketing plus new opportunities to use data to inform and align businesses to performance. Listen here.
Managing Marketing: The Role Of Creativity In Marketing And Advertising
In this podcast Joe Pullos of Spikes Asia talks on the importance of creativity in advertising, marketing and solving business problems. Take a listen here.
Which Half of my Advertising is Wasted? (It is only half? Or more?)
The advertising industry loves to perpetuate the myth that half of its spend is wasted. Why is this the case and is even more spend wasted in 2019?
Start Me Up – Marketing in a startup literally very rock ‘n’ roll
Experiencing the two extremes of the corporate world - startups and large corporates - offers some valuable lessons for marketers, as this post highlights.
When Will Procurement Do What It’s Supposed to Do?
In the manufacturing and distribution industries, procurement improved quality and lowered costs. Why has the opposite occurred in the media industry?
Managing Marketing: Marketing For Brands, Growth And Business
Jon Wild discusses lessons from his time at Telstra, HotelClub and Groupon. Hear his thoughts on marketing for brands and driving growth in this podcast.
Solving the big issues facing marketing and procurement
The focus of procurement in marketing has been on reducing cost. Now, with businesses struggling to deliver growth, the focus is turning to value. Or is it?
Agencies as Business Transformers: The Current State of Play
The industry myth that creativity is all that matters is being replaced by the recognition that consulting-like disciplines are needed. Find out more.
Do marketers in Asia face similar marketing challenges to those in the West?
When you consider some of the key marketing challenges that marketers face in the west, you find they often resonate well within Asia too. So what are they?